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Business Consultant Weekly is a FREE newsletter brought to you by NetChecks of Quartz Hill, CA <http://netcheckspayroll.com> helping small and home businesses succeed.
The goal of this newsletter is to bring insight into the challenges you face whether you're going it alone or working in a group to carve out a niche in the business world. Increase your cash flow and productivity with informative articles on time management, marketing, daily operations and read messages from well-known motivational speakers that will keep focused on your goal.
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In this issue:
1) Tip of the Week
2) FEATURE ARTICLE: The Power of Classified Advertising by Robert Imbriale
3) CLASSIFIEDS
Traffic Builders
Business Opportunities
4) FREE Resources Recommended Reading
5) MOTIVATIONAL MESSAGE: The World of Mediocrity by Darren Roberts
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"Tip of the Week"
A great way of staying informed in your area of business while making valuable contacts online is by joining a mailing list. These groups bring together people who share the same interests. They give you an opportunity to do a little promotion and gain some moral support from others doing similar things. Signatures are the best way to self-promote on a mailing list but keep them short, under 6 lines. Signature files are normally allowed but you should check the guidelines to make sure before joining.
Mailing lists are a great alternative to spam, everyone has requested to be on the list and they're open worldwide. The diversity of these groups make them interesting and their member's vast knowledge very informative. You can join through the list's subscription email address, after which, be sure to read and save the welcome message which outlines the rules and provides instructions for unsubscribing.
There are 3 types of mailing lists each with its advantages depending on your preference:
1. Moderated lists are closed. Only the moderator can send messages to the group. The moderator reads each message and decides which are suitable to be mailed to the list. Moderated lists eliminate unrelated posts and spam.
2. Unmoderated lists are open. Uncensored messages are distributed freely to everyone on the list. The advantage to this type of list is that there are no delays in receiving member's messages.
3. A semi-moderated list is a combination of the two. Messages are posted directly to the group but are closely monitored. Irrelevant messages can get offenders removed and banned from the list.
Once you join, wait and read a sample of messages before sending your first. It will give you a better feel for the group and may save you embarrassment from sending something inappropriate. There are many established discussion lists. If you'd like to see the latest announcements go to:
1. The NEW-LIST mailing list <http://scout.cs.wisc.edu/> Archives for NEW-LIST can be found at <http://scout.cs.wisc.edu/scout/new-list/index.html>
2. New-Lists at <http://LISTSERV.NODAK.EDU/archives/new-list.html>
Here are some of the Web's best known Internet discussion groups:
TIPS <http://www.bizbotweekly.com/tips> Discussion of internet marketing, search engines, banners, newsgroups, mailing lists, ezines, and other ways of promoting a business online. Highly recommended.
Internet Advertising <http://www.internetadvertising.org> 12,000+ List Members discussing web site promotion and advertising online.
Link Exchange Digest <http://www.le-digest.com> 50,000+ subscribers focusing on banners and web site promotion.
CYBERCHAT Discussing marketing and internet topics. Email mailto:majordomo@ultimate.org and in the body type: subscribe cyberchat
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FEATURE ARTICLE
The Power of Classified Advertising by Robert Imbriale, Business Coach
Have you ever wondered if anybody really makes any money with classified ads? That's a question I asked myself recently, so I did a little research and found that there are a certain number of classified ads that work extremely well, others that do all right, and still others that don't even produce a single response!
What's the difference? As you can imagine, there are many variables that affect the success of a given classified or display ad, but there are a few things you can do to make sure you are stacking the odds in your favor.
One of the biggest mistakes you can make is saying too much in too small and ad. For instance, forget about selling anything in a classified ad! That's right, forget about it! There just isn't enough room to make your case, so don't even try! Instead, use your classified ads to generate a hot qualified prospect. You can then use all the time and space you need to make your case by sending them your sales literature, calling them back, or even visiting them in person.
I like to use classified ads to stir interest in a product or service. What that means is that I write about 10 to 15 words, rarely anything longer, that catch the reader's attention and propel them to take a specific action in order to get more information or a free sample.
Since telling the whole story in a classified ad is simply impossible, focus on getting your prospect to respond. You can have them call you on the telephone, send you a letter requesting more information, or even have them look you up on the Internet, but never request the sale in your classified ad!
If you really want to know what classified ads work and which ones don't, go to your local library and pick up old copies of the publication in which you are planning to advertise. Look for the classified section and take note of the ads that are running issue after issue. Do they change from issue to issue? If not, you've probably found a winning ad. Use those ads as a sort of template when writing your own classified ads. There's no better way to stack the odds in your favor than to copy a winning ad!
Headlines
Your classified ads must begin with a powerful headline, or at least an attention-grabbing word. Remember that you've only got a split second to get your prospects attention. I like to put the end-result or ultimate benefit of what it is I'm selling right there in the headline.
When my prospect reads my ad, they immediately see what they'll get/gain/earn/achieve and if they identify with the end result, then they will follow up for more information.
Here are some examples of what I consider powerful headlines:
"Earn 100k+ Per Year Working From Home!"
"Lose 30 Lbs Without Starving!"
"Buy Your Dream Home with No Money down! Complete details FREE. Call 24hours 1-800-999-5555."
As you can see, these headlines immediately spur interest by stating the end result up front. Now all you have to do to make these classified ads work is add the magic words; "Free information" and ask them to either call or write to you. If you have one, use a toll-free "800" or "888" telephone number to help increase response even more.
That, in a nutshell is how to make use of inexpensive classified advertising. The only magic to it is to keep it short, make sure it has incredible, but believable impact, and remember that your goal is not to sell but rather to generate a qualified lead.
Classified advertising, when properly used, is a great way to boost sales without spending thousands of dollars in advertising. It's also a great way to test headlines for sales letters, brochures and larger display advertising.
So go ahead, write a few classified ads right now. Just ask yourself this question, "What's the ultimate benefit my prospect will gain by using my product or service?" The answer to that question then becomes the basis for your classified ad headline. Can you see how easy it is and how powerful it can be to use classified advertising in you marketing mix?
Now place your ad in a number of publications and be ready to reply immediately to the responses you will receive. Then as you send out your information, take note of how many prospects you convert into buying customers. You may find that your literature will need some fine-tuning.
Make changes to this entire process until you get your desired results. What you will end up with is a reliable, predictable marketing model you can use over and over again! That's how it's done. Are you ready to build your new marketing system? Why wait, do it now! Write and send me your classified ads and tell me know how they worked out for you! I always love hearing from you!
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Robert Imbriale is an internationally recognized Business Coach, Speaker, Copywriter, and Author of "Internet Marketing Secrets." He has helped countless businesses become more successful under his guidance. Get your FREE AUDIO CASSETTE "Getting More For Your Advertising Dollars", a seminar schedule, or order a copy of his latest book, by contacting Mr. Imbriale's office toll-free at 1-888-226-8109 or via e-mail at probizcoach@juno.com
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CLASSIFIEDS
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Traffic Builders ^^^^^^^^^^^^^
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AD RATES
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First, e-mail your ad copy to .. mailto:webmaster@netcheckspayroll.com then print out a copy and mail the print-out, with check or money order to: NetChecks, 42263 50th St West, Suite 614, Quartz Hill, CA 93536. If you have any questions, please call (805) 722-2286.
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FREE Resources
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MOTIVATIONAL MESSAGE
The World of Mediocrity
The word itself is enough to entice a change in the way we do things!!! Is it that we don't understand what mediocrity is or is it that we don't care for what it provides?
Mediocrity, what a horrible word as per the dictionary means well, pretty much just plain old average really! average isn't special, but it is indeed very, very secure. The security we associate with this feeling is incredible.
We all need to have a feeling of security. It is knowing that something will be there to protect and assist us, yet insulate as well. Whether it be a weekly wage, a fortnightly salary we all become accustomed to our security. It's so easy. It's so comfortable.
An acquaintance worked with the Federal Public Service for many a year. Sure, we need to administer our Government sufficiently so that it will adequately cater for our requirements throughout our lifetime - but after two to three years he lost interest in achieving many of his lifelong goals he had ready instilled in his mind before he joined the public service. Things became all so comfortable and familiar. Secure!!! A natural by-product of his security was the draining of his driving source to what he wanted. Subsequently his ambition became severely stifled, and all but extinguished.
When a pop band tours it generally waits for the optimum moment. Normally they will tour as a follow-up to a successful album or CD they recently released. What's the point if only 20% of the tickets are sold? Not much! They want to capitalise on their recent success. While success remains an integral part of what you've done you will find it substantially easier to continue this momentum. It's when this momentum is gone when it must be either rekindled or left to sleep.
Being average is okay for those who have no further aspirations and are generally happy with what it is they are doing. Being genuinely happy involves being 100% honest with yourself that this is in fact where you want to be. If you don't want to be there then make a plan right now to leave the world of mediocrity far behind you. Mediocrity, indeed has a very large membership base and, sadly, many of us are a part thereof...
The problem with mediocrity is that is zaps our strengths, reduces our will, induces conformity and reduces our options.
It takes a strong willed, self-determined individual to go against the "grain of society", to go above and beyond that which mediocrity believes to be acceptable, to take ones future away from the direction of the masses and to make ones own path and continue ones own destiny according to oneself.
It is always easy to stay secure in a mediocre environment. But the challenge and feel of exhilaration you will receive from taking charge will be a newness that refreshes your thoughts and recharges your body...
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Written by Darren Roberts, Marketing Consultant. With Compliments, Topliving Consultancy. The author publishes a FREE ezine which you may subscribe to simply by sending this email to: mailto:subscribe@topliving.com?Subject=article_ref
The Self-Employment Assistance Centre: <http://topliving.com> Personal Service & Assistance: mailto:assistance@topliving.com
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