Welcome to Business Consultant Weekly

Issue # 21 December 7,1998

Business Consultant Weekly is a FREE newsletter brought to you by NetChecks of Quartz Hill, CA <http://netcheckspayroll.com> helping small and home businesses succeed.

The goal of this newsletter is to bring insight into the challenges you face whether you're going it alone or working in a group to carve out a niche in the business world. Increase your cash flow and productivity with informative articles on time management, marketing, daily operations and read messages from well-known motivational speakers that will keep focused on your goal.

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In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: To Be Seen or Not to be Seen by Gauher Chaudhry

3) CLASSIFIEDS

Traffic Builders

Business Opportunities

4) FREE Resources

Recommended Reading

5) MOTIVATIONAL MESSAGE: More Joys in the Holidays-Do Some Planning to Avoid Stress

by William N Hodges

"Tip of the Week"

This week's tip was written by Harvey Segal and titled One last chance to HOOK your customer. Don't forget to take him up on his offer at the end of the article.

YouÕve written your sales letter and itÕs in the hands of  your potential customer - in other words he has retrieved it from his Email or downloaded it from the web and he has just reviewed it OFFLINE and is interested.

Now comes the critical moment - when you want to get him ONLINE, onto the Net, visit your site and complete an order form.

But he doesnÕt do it. Why ? Because

* "Someone else is using the phone line"

* "I only connect up once a day"

* "IÕll put it on my to-do list"

How do you overcome this inertia ?

You have to find that extra spur, that extra incentive to change the thinking of your reader from "interested" to "excited". You don't want to lose that precious moment.

How do you do this ?

* Save for the very end the most enticing benefit that your product will provide, or * mention an additional bonus.

BUT

* Don't give a complete explanation. * Provide an air of mystery. * Explain that the full details are at your web site.

Sounds familiar ?

Of course. We have all been attracted by well crafted sales letters to take that extra step.

There's no reason why you can't copy this method.

And if you want an example of exactly how to do this it's in the Free book mentioned below.

For more great ideas and tips read Harvey's FREE BOOK "The SuperTips Book of Internet Marketing" at <http://www.supertips.com/gift.htm>

FEATURE ARTICLE

To Be Seen or Not to be Seen Copyright 1998, by Gauher Chaudhry

The whole purpose of establishing a web site is to make people aware of the products or services that you are offering. Many amateurs simply put up a web page and hope that people will surf to it. It doesn't work this way. People with this mindset have long given up due to frustration.

When I first started advertising a web page, I became increasingly frustrated because I was only getting 6-7 visitors a day. In the following article I will outline to you how I turned my website around to generate 150,000+ visitors a year, and how I keep this number growing rapidly. I hope to have 1 million visitors for the year 1999.

Giving People What They Want

Firstly, you must give a reason for people to come to your website. I purchased the reprint rights to over 250+ money making reports and put them online for people to see for free. I figured that if I gave them something for free they would come and also see the products and services I had to offer. My main goal was to generate traffic. The reports at http://www.freecoolcash.com/reports have helped me do that. Ý

But now I needed to tell people about these free reports. The first place I went was the newsgroups. By posting some messages about Cool Cash Free Reports, it generated some visitors. Not a whole lot, but some. However, I still wanted more people to come to my site, so I started a free classifieds section. I started advertising Cool Cash Free Classifieds; and consequently hit counter rose dramatically. Why? People always want something for free, and free classifieds are popular on the internet.

I soon realized that if I wanted to make an impact on the net I would have to create a more professional image. I quickly purchased an automatic free classifieds system to do all the work for me and established a domain name. In October 1997, Cool Cash was officially born at http://www.freecoolcash.com .

Establishing a domain name was probably the best thing I did as it established my identity. We my new host I now I had the power of cgi-scripts, unlimited email autoresponders and unlimited email addresses to play with. I quickly added free postcards to the site as another traffic generating tool at http://www.freecoolcash.com/postcards . And soon after that I established Cool Cash Supermall at http://www.freecoolcash.com/supermall where people could set up their own free online shop, advertising their products or services. People jumped at this opportunity because they could take advantage of my traffic. The key was that these were all traffic generating tools.

Promotion - What didn't work.

Search Engines - I had a heck of a time just trying to get listed in the top 100 of the major search engines. I enjoyed 5 glory days at top of Infoseek for the key words "free classifieds". But these search engines are always changing the way that they index pages. I was #1 one day and not even in the top 100 the next. Bottom line, I gave up on the major search engines if I could not get listed in the top 10. Seriously, do you actually look past the first 20-30 entries? I don't.

Banner Exchanges - I added banner exchange programs to my site in the hope that this would raise my hit counter. Do they work? Not really. Most of these sites offer you one banner impression for every two banners that you show. My click thru's were only 3%, which means that I would have to show 200 banner impressions on my site to generate 3 visitors to my site. Not a fair deal so I gave up on banner exchanges.

Free-for-all-Link Pages - I submitted my website to 500+ free-for-all-link pages. Do they work. Not really. Most people only go to these pages to add their own link and do not really look at the other sites. Submitting to 500+ FFA pages did not make an huge impact on my hit counter.

Newsgroups - I used to regularly post messages letting people know about the services offered at Cool Cash. Although it generated more traffic then the above methods, it did not generate the amount that I wanted for the effort I had put in.

I am not saying the the above methods might not work for you, I am just writing my experiences with them.

Promotion- What did work.

Linking - There is a saying, "Linking is thinking, for it is the lifeblood of all businesses". When I set up my free classified website I contacted other webmasters who also ran free classified sites and established reciprocal links. This was by far the best decision I had made at this point as my hit counter tripled. Establishing links with similar web pages is one of the keys to major success.

Mailing List - I run two ezines. Cool Cash Ezine and Free Biz Ads Direct. This is probably the most powerful tool in attracting repeat business to your website. Every Sunday when Cool Cash Ezine goes out, my hit counter almost doubles for that day. You want to let people know about new changes to your site so that they will come back. Having your own in-house list is the most powerful web promotional tool.

What good is a visitor is he/she never comes back? Statistics say that a potential customer usually needs to see ads for your products or services seven times before they actually purchase it. If you get those customers back to your site more then seven times, you have a good chance of getting their business.

Forget the heavy graphics! What is the point in having a heavy graphic web page if it takes too long to load up? Most visitors do not wait around longer for 15 seconds for a page to finish loading, so you should have a page that loads up fast.

If you were to go to Cool Cash today, you will see tons of traffic generating tools at the web site. Cool Cash is now a premier Business Search Engine on the internet. We also offer free classifieds, free web pages, free reports, free stuff, tons of free resources, free news and many other traffic generating tools. The best part is that we did not pay an arm and a leg for these scripts and either should you. Most of these scripts were free!

You might be thinking that this will take a lot of work and a lot of time. Of course it will! Success does not come easy. It takes a lot of dedication and ambition. If you want to see results, you have to put the effort in.

Key points to remember:

* Give away something for free to attract the visitor * retain the customer by offering a service that they can use Ý many times (i.e. free postcards) * make your web page quick to load up * AND MOST IMPORTANT, establish an in-house mailing list (i.e. Ý an ezine)

Follow these tips above and implement them. You are almost guaranteed to have a popular website without paying hundreds of dollars. I am living proof of it.

Gauher Chaudhry is editor of Cool Cash Ezine. For more informative articles like this, you can subscribe by sending an email to subscribe@freecoolcash or go to Cool Cash directly at http://www.freecoolcash.com and sign up there. You will receive 300+ free money making reports for just signing up!

CLASSIFIEDS

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MOTIVATIONAL MESSAGE

More Joys in the Holidays-Do Some Planning to Avoid Stress Copyright 1997 William N Hodges, used by permission.

For most people, the time period which begins with Thanksgiving (at least here in the United States) and ends with New Year's day is the most stressful time of the year. Here are some ideas you might find helpful in maintaining your sanity and protecting your health throughout the season.

1. Review your to-do list for items that will be causing you to do something with which you are not familiar. If they are not life or career threatening, move those item into the new year. High stress periods are poor times to start something new.

2. Look for days on your calendar when you do not have a meal or party commitment. Circle those days and plan ahead to use them as diet days. Overeating and eating the wrong foods is a very familiar holiday ailment and can cause tremendous stress to our system. Think of your body as a machine which requires fuel. The fuel you give it today is what it will run on tomorrow.

3. Limit your intake of alcohol. One of the most destructive things you can do to your body is overload it with alcohol. I am not telling you that you should not enjoy a glass of wine with your meal or a holiday drink with your friends. I am telling you that the average person takes about one hour to metabolize a drink. If you have more than one drink per hour, you begin to multiply the effects of the alcohol. The more alcohol you drink, the more possibility of problems that can result in stress-saying something you shouldn't, falling and hurting yourself physically, getting a cited for inebriation or, even worse, driving under the influence and killing someone. If you don't take the first drink, you won't have to worry about these stress inducers, but you sure do if you take the second.

4. Don't overspend your income. According to a number of studies, the number one cause of fights between husbands and wives is money. The holidays do not have to be a budget buster. Look at your income and the real needs of those around you. Then determine how much you can spend without losing sleep over it. A parent overstressed from debt worries cannot give a child the most important gift of all-love and attention. What you will give is your fear and tension.

With just a little advance planning we can approach the holidays with a great deal of anticipation. This period of peace on earth, good will toward men should and can be a respite from the routine of our normal lives. Smile at all you meet, give them the appropriate greeting, and watch how they respond in kind.

There is a magic to this time of year. It is a time when strangers speak and offer good wishes. It is a time the heavens truly do come closer to the earth. It is not a time to be stressed out.

Bill Hodges is nationally recognized speaker, trainer, and columnist. If you enjoyed this article, you will enjoy his book Within Your Reach which contains 60 such articles on positive thinking available either in print or a three cassette audio tape. If ordering from your local bookstore, .reference ISBN #0-9622717-0-5, or you may order directly by sending your check for $4.95 USCurrency plus ($1.30 USA $3.00 Other)for the printed book or $20.00 plus ($3.00 USA $6.00 other) for shipping to Hodges Seminars International, P O Box 22 Fairborn OH 45324. Or order by Visa or Mastercharge at his Web site http://www.BillHodges.com

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