Welcome to Business Consultant Weekly

Vol. 2 Issue # 11 March 15, 1999

Get rid of your bookkeeping headache with a $55 flat rate with FREE set up. See how accounting is changing for the new millennium! Visit <http://netcheckspayroll.com>

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Advertisers: Target your ads with low-cost, effective e-zine advertising that reaches others interested in succeeding online. Place your ads here for results. See details at the end of the classifieds.

In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Effective Internet Advertising Techniques by Jim Daniels

3) CLASSIFIEDS

4) FREE Resources

5) MOTIVATIONAL MESSAGE: Gain Serenity and Peace Within by Darren Roberts

We are currently running a series on tools you can use for breaking through the "ceiling" of your current online business success. If you missed the start of the series, go to <http://netcheckspayroll.com/newsletter.html> and click on Vol. 2 issue #8, #9 & 10.

This week's feature article outlines three steps to promoting your product or service through well thought out classified advertising. Here are some tools you can use to test your ads:

Go to NetChecks Classified Ad Site and post several ads. This particular classified ad site is set up on a database and has had over 250,000 hits over the last 9 months. <http://www.websitings.com/classads/sites/netcheck.htm>

While you're there, sign up to get your own FREE classified site. This a fantastic marketing tool (especially since its free) that allows you to:

1. Bring traffic to your site by offering a free service. 2. Post your own banner on the site for free. 3. Construct an email to be sent to everyone who posts an ad at your site. 4. Receive a confirmation for every ad that is posted with the ad and email address of the person who submitted the post. 5. Bring traffic to your site by giving away free autoresponders and free guestbooks. 6. Give away more free classified ad sites. 7. If you choose to participate in their paid banner program, your banner will appear on all the classified sites you give away and you will earn commissions on all advertising sold from those sites.

The Report Network is another free place to get your sales message out. <http://websitings.com/rep/us.cfm?u=1187571> If you have a free report promoting your product or service, go post it at the site. As more people come to post their free report, yours will move from position #1 to position #6. By the time it has reached position #6 your free report will be on 100,000 websites!

Effective Internet Advertising Techniques by Jim Daniels

Although the medium is new, some of the rules have NOT changed. To effectively market your products or services on the internet, you should seriously consider the BIG 3!

1. TARGET AUDIENCE

2. GOOD AD COPY

3. KEY EVALUATION.

The first and foremost thing to consider in advertising is selecting the proper location for your ads. You must concentrate your efforts on your target audience. Once you have decided who you are trying to reach, find out what types of publications they are most likely to read.

Instead of focusing solely on large sources with their very high advertising rates, look into smaller publications like specialized online newsletters and magazines. There are many very specialized publications available pertaining to just about every business, occupation, sport and hobby. The advertising rates are substantially lower and even though the circulations are not as large, the readers of the smaller publications consist almost exclusively of your target audience.   HereÕs an example...

I ran the same exact ad for a business opportunity in two online newsletters, or ezines. The ad ran for one issue in each publication. The first one had a subscription base of over 250,000. The other had roughly 8,000. The results are below.

Newsletter one: 151 inquiries. 2 sales. Newsletter two: 49 inquiries. 7 sales.

Why were the results so different? Easy. The first newsletter went to a large number of people. Obviously, not many were interested in business opportunities. Of the 151 that were, many were just curious and not serious enough to spend money. The second newsletter, however, had a subscription base made up solely of people interested in business opportunities. Therefore, a good percentage of inquiries turned into actual sales. This is an extremely important example of why you need to reach your target audience.

Once you've found your target audience, it's time to sit down and concentrate on your ad copy. Here are a few tips on developing good classified ad writing skills.

First of all, you should develop a wide variety of classified ads. Since an important part of successful advertising is trial and error, you need to run different ads to find the ones that work best. Although this trial and error is necessary, there are some good guidelines to follow when writing classifieds. Here are some of them...

-Attract your reader with a catchy word or phrase right up front.

-Study other classifieds. If you see them repeatedly itÕs because they work.

-Keep your classifieds brief and to the point, using phrases, not complete sentences.

-Use simple words, not long ones. DonÕt confuse the reader.

-Tell the reader exactly what they are getting.

-DonÕt try to sell the product in a classified. Simply try to get interested people to respond.

-Use energetic punctuation, such as exclamation points instead of periods.

The last important factor in classified advertising is the "key". Keying an ad is a simple yet powerful way to determine which ads and publications are working best for you. An easy way to do this with email, is to ask people to enter something in the subject box. When you receive a response to an ad, you will know exactly where the prospective customer saw it. This information will be invaluable to you. This is the type of information that you must focus on to hone your marketing skills.

There you have it. The three most important factors in advertising. Reaching your target audience, good ad copy and ad key evaluation. They all hold an importance place in traditional advertising, and they have certainly carried their importance over to the internet! Once you master these three skills youÕll be on your way to bigger profits!

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Gain Serenity and Peace Within by Darren Roberts

1) LOOK FOR "ABUNDANCE" IN EVERYTHING

When looking at things in "abundance" you will begin to see opportunity where beforehand none existed. When you spring out into the day as opposed to "doing it under sufferance" you will begin to see the same things; but in a different light. Things won't be so black and white; shades of grey (and other colours too) will start to show themselves. With this a feeling of excitement will enter your life.

2) PLAN & ORGANISE

Your Time Taking a little time either at the end of the day or at the very beginning to write down what it is you wish to achieve during the day will allow you to prioritise yourself and attain those things that are important to you. How often have we all said "I didn't get around to it" only to feel empty and frustrated with ourselves? Too often probably.

The solution to anything lies in the gentle planning and organising of your resources. Do this well and you will begin feeling a peace inside that before was way too distant.

3) BE OPTIMISTIC, BECOME AN OPTIMIST, OPTIMISE EACH SITUATION

An optimist doesn't just "look on the bright side of life". An optimist can actually turn obstacles in resources. They can laugh problems off. They are some of the worlds most respected people. They are virtually untouchable (as everything they do will always work out).

Okay so an optimist isn't a god but has an attitude that screams "I want to take control". Negativism and its associate; pessimism are easy alternatives but I personally know of no pessimists who are happy with their situation (funny that!!!).

***Lighten Up***Optimism Is Contagious***

The benefits of optimism and a sense of humor cannot be overestimated. When you distance yourself from any problem that arises by laughing it off you will be amazed at how quickly you can jump back on that horse and re-commence riding as if you had never even fallen off.

Pessimism and its by-product, stress will only cloud your judgment and interfere with objectivity. On the other hand, a well-developed sense of humor prevents you taking things out of proportion and enables you to handle any situation with ever increasing confidence.

Do you, as a person lead others optimistically into change or do you somehow lead them into resistance? Remember we are looking for absolute serenity in your surroundings. Take a couple of happy pills each morning and train your mind not to take you too seriously.

4) WIDEN YOUR HORIZONS - READ WELL!!!

As a natural by-product of step two you will now have a little more time on your hands to achieve those things that you never really got around to doing beforehand.

Now that you've tapped into the new world of Internet commerce you will need to keep abreast of developments and expand your knowledge therein. There are many e-zines out there that will assist you in your fields of interest/business.

Don't expend too much time by reading more novels than other literature that will assist you in your e-commerce endeavours. You can incorporate everything with careful planning and organising (refer to step two).

What you read does not necessarily have to be from the Internet but it imperative that you respect the source from which you locate this literature.

5) ASSIST SOMEBODY EACH DAY

How often do you see somebody in the street with a map checking out street signs and going nowhere fast? Maybe not each day but you will generally see this happening a little more here in Europe than in the USA due to language differences.

Nothing gives me more satisfaction than to approach a perfect stranger and assist them to find their destination. What do we gain by doing this? If you are able to find it within yourself to help someone out (of whom you don't even know), almost to the point that you will even "Make Their Day"; just imagine how much you could do for someone you know substantially better i.e. YOU.

6) ACHIEVE A STEP FORWARD TOWARD YOUR GOALS!!!

Since you are now organised (see step two) your targets, goals, aims, desires (use a name that suits you best) you will want to get on with putting as many crosses beside these tasks as you can manage.

If you worked for an advertising agency in London you may have a target of 100 cold calls each day to achieve ten full sales pitches which will give you one full sale and £150 ($250USD) revenue each day. Now this sounds great but means absolutely nothing if you only do half of it and don't close a sale.

To achieve peace within yourself you are going to need to be disciplined until it becomes habit as only then can you cross this target off as completed. Believe me, as you do this more and more it becomes substantially easier. When it does; lift your standards and aim for a higher target. So, to use the above example you may aim for the same number of telephone calls but twenty sales pitches and get three sales from it. In our example this is £450 ($750US) per day.

Sure, at the beginning it is a bit of an effort but as you remain focused you will begin to work smarter and you will feel the results inside. That is what counts. Place a couple of crosses on your list today.

7) EXERCISE REGULARLY: ONLY 30 MINUTES EACH DAY (OR MORE IF YOU WISH)

It's all well and good to put as much work and effort into the mind training yourself along successful ways but there is the importance of maintaining the body to be physically healthy. The less our heart has to beat during rest generally speaking the healthier we are (not entirely correct but accurate for this illustration).

When we exercise our heart beat rises as it pumps oxygen and other goodies through our system. If you eat regularly (and reasonably healthy) and do a little jogging or swimming or tennis or anything lightly you will be giving your body the little bit of assistance it requires to continually serve you until the end of your days. Of course you will need to plan this into your schedule as it is highly unlikely you will commence a sporting activity and maintain it without putting enough time aside for it beforehand (refer step no.2). Do this regularly until it becomes habit.

You will gain both physical energy and mental stimulation from this. NE1410IS (Anyone for tennis?).

8) RELAX WELL!

When you take time out for heavens sake make sure that you do. Through my marketing years I have seen so many people take work with them on holidays, files home from the office. Sure that's all well and good to get the job done but you need a healthy body, physique and mental make-up to continue this. In order to continue you will have to take time out.

Many of you probably own a mobile telephone or a laptop. After a handful of hours away from a power source it throws in the towel and refuses to work unless you re-connect to the power source i.e. recharge. The human body is no different. Sure you can work 80 hours a week without a break and convince yourself that you are getting used to it. At the end of the day your effectiveness and efficiency has probably dwindled away to a standard you aren't happy with.

Take a break. Leave the phone, the laptop and kids behind (well maybe not the kids but you take my point). You'll feel so much better for it and more often than not through your own sub- consciousness you will have solved many of those things that were problems before your break.

9) MAINTAIN AN OPEN MIND: UNLOCK ANY PREJUDICES YOU HAVE

A prejudice is a judgment or opinion that you may have against something (or someone) really before all is known.

Prejudices severely limit our ability to respond to change. Prejudice asphyxiates creativity and stifles innovation. Do you remember the television series between the "Hatfields" and the "McCoys". They hated each other simply because of their family name. There was no way they could achieve anything together while they were feuding so brutally.

A prejudice could be as simple as not buying Cuban sugar or Japanese motor vehicles because of some silly embargo or maybe your family had reason to dislike them in the past. It is so counter-productive!!!!!!!!!!!!!!!!!!!!

With an open mind we can actively seek out our fears and prejudices by diversifying our habits; reading books and magazines about subjects you have never read or even contemplated before. Seek out new friends and acquaintances of different cultures, ages, and values and learn from them.

Believe me I am now living in my fourth country in this beautiful world and can honestly say that it gets better each time as I diversify my interests more and more each time.

10) ELIMINATE THE NEGATIVES FROM YOUR LIFE.

Watch & Read Less News. Can you remember the last time you sat through a full episode of the National News and didn't get plastered with either/or a combination of; economic disasters, political upheaval, war in some part of the world, natural disasters etc. etc. etc.? I'd say (at least in my lifetime) never!

Although we like to keep up on what's happening in our ever changing world we simply don't need the stress.

We choose what information we wish to absorb and it will naturally have an influence on how we do things. On the same token if some of your family and friends are becoming negative for heavens sake (and yours) switch off or change the subject.

After you have established what it is you wish to achieve for the day, the week, your life - whatever; anything that hinders you in your pursuit you can live without. Don't stay back waiting for the world to come to you, as it won't!

"There are many things in life that will catch your eye but only a few things will catch your heart. Pursue those"

The author of this quote is unknown to me but inspires me daily!!! -----------------------------------------------

Written by Darren Roberts, Marketing Consultant. With Compliments, Topliving Consultancy. The author publishes a FREE ezine which you may subscribe to simply by sending this email to: mailto:subscribe@topliving.com?Subject=article_ref

The Self-Employment Assistance Centre: http://topliving.com Personal Service & Assistance: mailto:assistance@topliving.com

If you have any questions or comments regarding this newsletter or the content, please email Laura Raushel at mailto:webmaster@netcheckspayroll.com

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