Welcome to Business Consultant Weekly

Vol. 2 Issue # 21 May 24, 1999

In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Why you should NOT link to a reseller site by Harvey Segal

3) CLASSIFIEDS

4) FREE Resources

5) TIME SAVING TIP

6) MOTIVATIONAL MESSAGE: CHANGE by William N Hodges

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

Today's feature article outlines some ideas for increasing control and adding benefits to our reseller sites. If you're not already involved in an affiliate program, here's a few tips for choosing one:

16 Things To Check Before Joining Someone Else's "Pay Per Sale" Affiliate Program By Larry Dotson © 1999 L.D. Publishing

1. Does the affiliate program offer you a free way to join without buying the product or service?

2. Contact other affiliates already in the program to see if they have had any problems.

3. Is the product or service related to your target audience?

4. Can they notify you by e-mail when a sale is made?

5. Do they offer backend products so you can get repeat sales from the same person?

6. How often will you receive a commission check?

7. Do you get credited for a sale if people come back in month and then make a purchase?

8. Can you get around-the-clock help online or offline?

9. Do you get a large percentage of each sale as commission?

10. Do they provide you with proven sales material? (links, banners, classified ads, sales letters etc)

11. Will they give you the leeway to create promotional ads?

12. Do they offer you access to an online sales stats page?

13. Do they use a reputable system to track your sales?

14. Does the affiliate program pay commission for sales of people who sign up under you?

15. Can they offer customers a lot of different ordering options, so in return you won't lose sales?

16. Will they keep in contact with you on a regular basis by e-mail? ---- Written by Larry Dotson, Owner Of L.D. Publishing. Anyone may republish this article without permission if the resource box is included. Get 26 FREE Internet Marketing E-books and 5 FREE Marketing Courses! Go to: http://www.ldpublishing.com

Why you should NOT link to a reseller site by Harvey Segal

When you act as a reseller or agent for another company, which means that you receive commission for getting customer orders to the company, you will often be provided with your own personalised web site.

So does this mean that in your ads you can simply refer to that site ?

It does - but here's a better idea.

You should link instead to a page on your OWN site so that

1. You can provide your own introduction to the product.

This can include - additional detail not available in the advert - your own personal experience - a review of the benefits

2. You can provide links to your own particular business

3. Your own site traffic statistics will indicate the response to your ad in addition to any stats provided for you by the company

4. You can submit the page to search engines.

And there's one final advantage: should the reselling operation be discontinued you can inform and divert visitors at your own web site, rather than have them visit a non-existent page.

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For more great reports, ideas and tips from Harvey Segal read his FREE BOOK - "The SuperTips Book of Internet Marketing" At: <http://www.supertips.com>

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"Whoa! Back Up!"

Ever have a computer failure? If not, rest assured that you will. The only way to prevent that from becoming a disaster is to have backups of all critical information.

Set up a system to automate the process. Most backup software supports scheduling. If yours doesn't, switch to one that does. And keep an extra copy of the REALLY critical stuff on disk separate from the main backups. (Email address books, account records, etc.)

Set up a script to copy this information to a Zip or Jaz cartridge. If you don't know how to write it, get your favorite tech to do it for you.

Automating the process will save you a few minutes a day. Making it a habit will save you a lot of hours and a lot of headaches when (not if) you experience a crash.

How long would it take to reconstruct all the data on your computer?

Reprinted from TalkBiz News. To subscribe (It's free), send any email to mailto:Newsletter@TalkBiz.com

CHANGE Copyright 1998 William N Hodges, used by permission.<hodgesb@dma.org>

Humankind has conquered the mountains, the oceans, and even the sky above. They have met the challenge of the arctic wilderness, the burning desert sands, and the steaming jungles of Africa. But there is one challenge that causes everyone to recoil in fear and trepidation-that is the challenge of change. It has been said the only human being who likes to be changed is a baby. The rest of us generally look at change as an attack upon the comfortable status quo. If you are the person in a company, club, or group who is responsible for instituting changes, here are some ideas that will make change more palatable to those who will be affected.

1. Communicate in an honest manner to those who are part of the group about the real reasons that brought about the need for change. Sometimes it may seem easier to give a good reason rather than a real reason. A good reason is one that everyone will accept as true even if it is not. As an example, we may say we do not have time to do a task we have been asked to do, when the real reason is we do not want to do it. Good reasons are easy to sell but when we are found out we lose credibility.

2. Involve each individual-to the extent possible-in the change process. It has been said that if you take a frog and put him in a pan of water and slowly raise the temperature, he will sit there and boil to death before he moves. The same is true of most of us when it comes to change. If we become involved in it, we are less likely to object to it happening.

3. Be prepared to give reasons for and advantages of the change at the initial meeting. Make sure that they are not just your reasons for supporting the change. Be sure the reasons you give benefit the whole group.

4. Uncover opinions that might later sidetrack or derail the process of change by asking the members of the group to express their attitudes, ideas, feelings, and suggestions about the proposed change.

5. Be prepared to respect the opinions and feelings of those affected by the change whether they are in support of it or not.

6. Set up a mechanism whereby those affected by the change can receive assistance they may perceive to be necessary.

7. Explain to the group how you will receive feedback from them as to how the change is affecting the mission.

8. Be sure to set up a mechanism for rewarding those who help you implement the change. Keep in mind there is nothing so constant as change, and it is a good bet you will need the assistance of these people again.

Change is as constant as the tides. If we try to fight it, we will ultimately be worn away, just as the rock is by the water. If we prepare for change and help those around us to accept it, we will not only survive but we will prosper. Author, James Baldwin, said, "Most of us are about as eager to be changed as we were to be born, and go through life's changes in a similar state of shock." Change is not only a fact of life, it is life.

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Bill Hodges is nationally recognized speaker, trainer, and columnist. If you enjoyed this article, you will enjoy his book Within Your Reach which contains 60 such articles on positive thinking available either in print or a three cassette audio tape. If ordering from your local bookstore, .reference ISBN #0-9622717-0-5, or you may order directly by sending your check for $4.95 USCurrency plus ($1.30 USA $3.00 Other)for the printed book or $20.00 plus ($3.00 USA $6.00 other) for shipping to Hodges Seminars International, P O Box 22 Fairborn OH 45324. Or order by Visa or Mastercharge at his Web site http://www.BillHodges.com

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