Welcome to Business Consultant Weekly

Vol. 2 Issue # 22 May 31, 1999

In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Advertising Your Business on a Shoe String Budget by Kevin Sinclair

3) CLASSIFIEDS

4) FREE Resources

5) POWERQUOTE

6) MOTIVATIONAL MESSAGE: The Pitfalls of Perfectionism by Dr. Kevin Polk

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

Today's feature article provides suggestions for promoting our businesses through banner exchanges and ad swaps. Here are a couple to consider:

LinkOpp's program gets your site permanently linked to thousands of sites for free. All you do is place one banner on your site and the banner does the rest. If you get a GOLD membership you will make $10 fast start bonuses for each new GOLD signup followed up with residual income. http://www.linkopp.com/member/lr10819.htm

I'd like to offer all subscribers the opportunity to swap ads with Business Consultant Weekly. If you have an ezine, please feel free to contact mailto:webmaster@netcheckspayroll.com?subject=adswap to set up our swap.

Advertising Your Business on a Shoe String Budget by Kevin Sinclair

Are you looking for ways to advertise your business effectively to generate traffic without spending a fortune? There are many ways to achieve this - the options are only limited by your imagination. In this article I will provide you with a few options just to get your creative processes started.

The first approach to consider is exchanges or trades. Is there something you can exchange or trade in exchange for the advertising you need? An option many web sites utilise is exchanging banner ads - you display their ad on your site while they display your ad on their site.

To help people exchange banners, a number of services have started that make it easier to do this. For example, LinkExchange.com is a free banner exchange network. You submit your banner ad to them and they arrange for it to be displayed around their network. In return, you display their banners on your web site. The number of times your banner is displayed on other sites is directly related to the number of times that you display their banners.

For example, LinkExchange.com will display your banner once for every two times you display their banners. Therefore, you need to have a reasonable amount of traffic visiting your site to get full value from this.

Just because your banner is displayed on another site does not mean that you will get a visitor to your site. The number of people clicking on the banner and then visiting your site may be lower than 3% so don't expect a huge amount of traffic from limited exposures. However, the better you have targeted your ad and the sites it will be shown on, the better your chances of getting a higher number of visitors.

You can also purchase additional exposures of your banner. Additional exposures cost approximately $3 per 1,000. This cost is slowly increasing. BannerSwap.com guarantees 15,000 people will see our banner for a cost of $100. They guarantee at least 1,000 people will click on your banner and go to your site if you spend $400.

Another option you may consider is free advertising on auto-responders. SendFree.com is providing this new service that many people are becoming excited about. It works on a similar basis to banner exchanges in that you need to utilise an auto-responder to become part of this system.

An auto-responder is a way of automatically providing information about your business to people who request it. For example, you place a free classified ad promoting your business and tell people to get more information by sending a message to your auto-responder. As soon as their message is received by your auto-responder, your sales message is instantly sent back to the person requesting it.

SendFree.com provides free auto-responders. They place an advertisement at the start of each message. Your ad would be placed on other peoples auto-responders and their ads would be placed on yours. Again, the number of times your ad will appear is dependent upon how many times your auto-responder is used displaying other members' ads.

This is a very good option to consider especially if you do a lot of classified advertising. It can also be useful on your web site too - simply refer people to information available via email instead of as a web page. For example, reports, more detailed information, sales letters, etc. Get them to enter their email address and a message is sent to the auto-responder and they receive the details in their email box.

A third option to consider is to establish an ezine for your site. This will enable you to capture the email addresses of your visitors so that you can keep them up to date with what is happening at your site. It will also enable you to send them sales messages for your products and services on a regular basis. This is likely to be the most responsive advertising that you will ever undertake.

With an ezine, you are able to swap ads with related ezine publications. This is a good effective way to increase your traffic and boost your subscriber numbers. Swapping ads with other ezine publishers usually requires a simple email request to swap ads. The Ad Barter Network http://members.xoom.com/ad_barter is a new site that aims to help people barter and swap ads. It is worth a visit.

There are many additional ways to market your business on a shoestring budget. The ideas outlined above are simply to help you get started.

--------------

Kevin Sinclair is the owner Be Successful! - Personal & Business Success Resources. His email address is kgs@powerup.com.au Visit his web site at http://www.powerup.com.au/~kgs/

EZINE ADVERTISING TIME SAVER! Comprehensive database directory saves you hours of work searching for ezines that target your market. Easy to navigate and use. Updated daily. Ad discounts for subscribers! Click here now for all the details: mailto:infonow@zinfo.net?subject=DB

DISCOVER JOY AND FULFILLMENT IN YOUR LIFE AND WORK FREE Ezine gives you valuable STRATEGIES and COACHING tips to EXPERIENCE your life PURPOSE aligned with your work, relationships, & community. Subscribe today http://Purpose98.listbot.com or mailto:purpose98-subscribe@listbot.com

Join our Tap Root Downline Building System. It works! Automated systems to explode your growth and earnings in our top rated nutritional opportunity. Use the best, life changing, nutritional products with the newest life-changing formulations. FDA registered sources with Certs of Authenticity and we manufacture our own products so we guarantee quality.http://www.lifeforceintl.com/6123601/index1.shtml

INCREASE CASH FLOW dramatically!! $1000's in FREE online marketing and advertising tools. FAST, easy methods that have increased the response to my ads. FREE software that has saved me hours of work. This site is an absolute gold mine of information and tools for us online marketers. I can honestly say that I don't know how I got along without it. Since I discovered it, I've spent time there everyday, and haven't even scratched the surface of what is hidden in this advertiser's virtual treasure chest. http://www.privatesites.com/warriors.cgi?LR2286

Get a FREE 800# for your business at the lowest rates available anywhere. Visit http://www.telecom-pros.com/members/netcheck/ for rates as low as 5 cpm and NO monthly fees.

Add credibility to your site with a certification from the Better Internet Bureau http://www.better-internet-bureau.org/welcome/bib87int/index.html

EZINE AD NETWORK Learn how to place classified ads into lots of e-zines, grow your main business, and make up to $11,000 per month doing it! mailto:adnetwork@SmartBot.PRO.NET or visit http://www.guerrillamlm.com/members/0737LR.html

Get a HUGE website (up to 300 MB) for as little as $11 per mo. Get additional sites for as little as $7 per mo. All packages come with SSL, listserver, reseller program, FFA & classified site, banner program, 1200 site submission, online university and more... http://www.linkopp.com/member/lr10819.htm

INCREASE SALES by accepting CREDIT CARDS No Upfront Fees, Lowest prices on the net! visit <http://www.webtranz.com/cgi-bin/affiliate/banner.cgi?236>

Do you think GIVING away... Free Internet Access Free Email Free Web Sites Free Storefronts Free Dating Service Free Chat Rooms Free Conferencing Service could bring traffic to your site? You bet it could! Start your own stampede! go to <http://www.ezze.net/affiliates/1801>

Build traffic with your own FREE Classified Advertising Site absolutely FREE by simply requesting it at <http://www.websitings.com/classads/sites/netcheck.htm> FREE--Autoreponders, as many as you wish --Your Own Personal Guestbook. Give your web site tremendous visibility!

You NEED TRAFFIC to succeed online. Get it with Grandpa's Advertising Service--Now expanded! Unbeatable prices--only $25 for 1540+ sites! Check it out at <http://www.ecki.com/replicator/dynamic.cgi?sitesub-10125>

NEW FREE affiliate program... EARN EXTREMELY GENEROUS COMMISSIONS! $35/order!!! Promote a product with universal appeal that sells itself! You get started in only 60 seconds! There is NO sign up fee -- we promise! There are NO hidden charges -- we promise! You get a FREE webpage with your own URL! You get a FREE stats page! CLICK NOW: http://www.successhelp.com/cgi-bin/deliver.cgi?signup-564

Get commissions on LD customers without actually having to do any selling. If you have traffic at your site, simply put up a banner and all the click throughs that sign up go on your commission check. If you're interested, just send me an email at mailto:info@netcheckspayroll.com?subject=givemeabanner Earn unlimited income with NO investment at any time, FREE web site. http://www.telecom-pros.com/members/netcheck/

Your Ad in 32 e-zines, 500,000 subscription for $240! Dealers Needed

Focus on the hottest market online...affordable web space! Earn commissions month after month. http://www.linkopp.com/member/lr10819.htm

Some 90 MILLION people will come online this year. Over the next 2 years the number will explode off the charts. YOU can provide solutions to their needs. Offer them FREE internet services to form a strong customer base, then earn commissions on business building systems, domain hosting, merchant account processing, web site design, site promotion....etc. In the weeks and months ahead, Ezze.Net Affiliates will be able to handle all of these needs and more. The possibilities are limitless! <http://www.ezze.net/affiliates/1801>

Good news! Take advantage of your preferred subscriber status with a rate of 50% off the regular rate of $10 per issue for YOUR best 5 line ad (65 characters max per line). As loyal subscribers, you can still place ads here at half-price or $5 per issue. For a limited time. If you have more than 5 lines, just add $5 ($2.50 for subscribers) per extra 65 character line per week.

First, e-mail your ad copy to... mailto:webmaster@netcheckspayroll.com If you're paying by check, print out a copy and mail the print-out, with check or money order to: NetChecks, 42263 50th St West, Suite 614, Quartz Hill, CA 93536. If you prefer to use a credit card, go to <http://netcheckspayroll.com/bcwadrates.html> to order your ad space on a secure server. If you have any questions, please call (805) 722-2286.

The FREE VMT AD CO-OP has launched with a FURY!!! Place your high impact FREE ad with our automated system and your ad will viewed by entire list of savvy netpreneurs! That is only the beginning... REPEAT YOUR ADS... EVERY WEEK! Huge exposure! http://www.vitaltools.com/vmt.html

Clickbank gives you FREE merchant account access by essentially "renting" their merchant account to you to use. This is a perfect solution for someone just getting started and is not sure whether their sales volume will cover the costs of a merchant account. If you don't sell anything, there is no charge. <http://hop.clickbank.net/hopcgi?netchecks>

FREE 20 MB web site, FREE banner program puts your link on 20,000 other sites! http://www.linkopp.com/member/lr10819.htm

100% FREE internet access, FREE email, FREE auto-design web sites & e-commerce store http://www.ezze.net/affiliates/1801

FREE your ad seen by thousands. No catch. Sign up then spread the word http://www.responsemaster.com/response.cgi/LR2499

PROMOTE YOUR SITE for FREE in 5678 places! Get busy linking at <http://www.ecki.com/replicator/dynamic.cgi?sitesub-10125>

The 1999 Edition of the famous "Insider Internet Marketing" book by Jim Daniels has just been released! We have our original copy right next to our computer! So take 30 seconds and learn what makes the difference between the "Internet success stories" and the "Obscure web marketers". A genuine insider tells all! <http://www.bizweb2000.com/d3643.htm> Get your copy TODAY!

"Empty pockets never held a man back. Only empty heads and empty hearts can do that."

- Norman Vincent Peale

Questions to Ponder

What's holding me back?

How do I need to fill my mind?

What will fill my heart?

Have a Great Day!

Kevin Eikenberry mailto:kevin@discian.com http://www.discian.com

The Pitfalls of Perfectionism By Dr. Kevin Polk Copyright (1999) All Rights Reserved

Most of us get an occasional streak of perfectionism. A little of it can be fine. But it can be a real problem if you often get it in your head that whatever you are doing must be completely right, and if it's not, it's completely wrong. Perfectionism is not about doing a job to the best of your abilities. It is about trying to obtain the impossible. Trying to obtain the impossible can make you feel bad and eat up lots of time and energy.

You are just not going to reach perfection. The reason for this is simple: You don't really know what perfection is until you reach it. But the instant you reach what you thought might be perfection, you can start to think of improvements. So what once was perfection is now the status quo, with another "perfection" beyond it. So you never reach your goal.

Not reaching a goal leads you to feeling frustrated. As the frustration builds you might focus more and more on the goal, but the goal keeps running away from you. After a while you begin to feel angry.

Another drawback of perfectionism is that the more you try to get it, the more energy you use. You know that it requires a lot of effort just to look for mistakes even when you are not going for perfection. If you are going for perfection, a lot more energy is taken up by the fear of missing even one tiny mistake. A little bit of fear may be okay. But too much fear can actually lead to making mistakes. All of this looking for mistakes and fearing them can be exhausting.

Finally, perfectionism costs you lots of time. The simple fact is that while you are looking for that last, tiny mistake, other things that you need to do, maybe have to do, are getting neglected. They will either go undone or you will end up losing sleep to get them done.

What is the remedy for perfectionism? The best is to stop using the word "perfect" and start using "excellent". So instead of saying, "I want to do it perfectly," you say, "I want to do an excellent job." In almost everything you do an excellent job is good enough. By not getting "excellent" confused with "perfect" you will save yourself lots of time.

Dr. Kevin Polk: Family Man, Goal and Time Management Trainer, Speaker, Writer and Psychologist. Too much time being stressed? Too little time having fun? Stop by http://www.timedoctor.com for a Time Saving newsletter and a chance at FREE time management training.

If you have any questions or comments regarding this newsletter or the content, please email Laura Raushel at mailto:webmaster@netcheckspayroll.com

To unsubscribe to Business Consultant Weekly send any email to mailto:unsubscribe@netcheckspayroll.com

To subscribe to Business Consultant Weekly send any email to mailto:subscribe@netcheckspayroll.com

If you would like to see past issues of Business Consultant Weekly, go to http://netcheckspayroll.com/newsletter.html

(c) Copyright 1998 NetChecks Payroll & Bookkeeping.