Welcome to Business Consultant Weekly

Vol. 2 Issue # 28 July 12, 1999

In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: 10 Steps to Success in Direct Marketing by Shelley Lowery

3) CLASSIFIEDS

4) FREE Resources

5) POWERQUOTE

6) MARKETING MINUTE: FREE Resources to Improve Your Online Marketing Experience! by Joe Reinbold

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

Today's feature article advises us how to find success in direct marketing. I think her 10 step program can be used in any at-home business.

For more valuable information on goal setting and making a clear success plan, check out Jim Rohn's site, the author of today's Powerquote http://www.topachievement.com/

10 Steps to Success in Direct Marketing by Shelley Lowery of Brajusta Publishing http://www.web-source.net

If you're looking for a lucrative homebased business, direct marketing may be just what you've been looking for; offering you the possibilities of making your dreams come true.

WHAT IS DIRECT MARKETING?

Direct marketing is offering a product directly to the consumer via mail order, Internet sales, personal sales, etc., with no middleman involved.

* 10 Steps to insure your success

1. SET YOUR GOALS. What do you want to accomplish? Do you want a new home? Do you want to save for your children's college education? A new car? You can have whatever you want, but you must want it enough to do the things that have to be done in order to get it. Set your goals, write them down and set a target date for reaching them. Set short term reachable goals and long term higher goals, yet don't set them too high. This will cause you to become discouraged if you don't achieve them. Work consistently towards accomplishing your goals each day, each week and each month until you reach your short term goals. When you have attained your short term goals set them a little higher each time. Ultimately you will achieve your long term goals. Goal-setting is a must in every area of life.

2. BE SELF DISCIPLINED Get up early each day. Get ready for your job as if you were working outside your home. Have a list of all the things you want to accomplish during the day. This will give you an organized approach to each day. It's amazing how much you can get done using a "To Do" list.

3. BE SELF MOTIVATED. Set up a schedule and stick to it. Be Enthusiastic. Enthusiasm generates its own energy. Energy and good health are synonymous with motivated, happy people. Achievers.

4. BE ENTHUSIASTIC. Positive thinking will literally be your key to success. You have to convince yourself that you can succeed at whatever you desire, because you can.

5. DO NOT ALLOW YOURSELF TO BECOME DISCOURAGED. Remember... The more "NO's" you get, the closer to a "YES" you become.

6. SCHEDULE YOUR TIME WISELY. A schedule is your roadmap to success. If you have no direction, you'll travel in circles and ultimately never reach your goals. Plan your work then work your plan.

7. HAVE A POSITIVE ATTITUDE. Success is 90 percent attitude and 10 percent aptitude. Learn the art of positive thinking. You can do whatever you put your mind to. It's mind over matter. Every company that manufactures any kind of product depends upon salespeople to move that product. Without salespeople business would fail.

8. SET UP AN OFFICE AREA. Most direct marketers work from their own homes, but it is still essential to set up a specified work area. Take pride in your business to insure your success.

9. HANDLE YOUR MONEY WISELY. Set up a written budget. Set aside a percentage of your business income to put back into your business. This is a must. Failure to reinvest your money will result in the failure of your business.

10. TAKE CARE OF YOURSELF. Get plenty of sleep, eat right and take some time to smell the roses...

Be Persistent...Persistence Pays Off...Don't Give Up...Most Businesses fail Just At The Moment They Are About To Succeed...

Sales is one of the highest paid of all professions. "Give a man a fish and he'll eat for a day. Teach a man to fish and he'll eat for a lifetime."

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Shelley is the publisher of Marketing Adzine - Marketing, Advertising & Promotional solutions for the netrepreneur. Visit her site to subscribe. Are You Utilizing the Promotional Power of E-books? Sponsor banner & classified advertising, Customized e-books with your logo, & e-book compilation. Free E-books! Web-Source.net http://www.web-source.net Reach her at webmaster@web-source.net

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"If you care at all you will get some results. If you care enough you will get incredible results!"

- Jim Rohn

Questions to Ponder

How much do I care?

What current projects or outcomes most deserve my care?

Submitted by Kevin Eikenberry from Powerquotes kevin@discian.com to subscribe http://discian.com/pq.htm

FREE Resources to Improve Your Online Marketing Experience! by Joe Reinbold

When you are new to the Internet it is a never ending battle to absorb the glut of information you need to make your online experience a success. How can I promote my web site? How do I register with the search engines? How do I set up my page? Is my web site working right? How do I promote by email? How do I make a banner? Do I have to pay for all these things?

All these questions fly in the face of the statement that all you have to do is "Build Your Site and They Will Come"! Like any other business, you HAVE TO work at it! Yes, the startup expenses are considerably less than opening up a retail outlet in your local strip mall or mailing 100's or 1000's of recruitment packages by snail mail every month! If you are not a technical minded individual familiar with the ins and outs of the Internet world, you will have a pretty good learning curve. I went through it and almost everyone I have been associated with on the web did too!

The Internet is full of free resources that can help you both learn the process and help you with some of your promotion. I have kept track of some resources that have helped me and have listed them below. One of the first hurdles a new online marketer has to get over if he or she wants to jump right in and get their feet wet is putting together their site. Of course you can pay someone to design and maintain it, but that can get expensive everytime you want to make a small change. We make changes to our site every week, sometimes daily. So I definitely recommend making an effort to learn a bit of HTML in order to build and/or make changes to your own site. We started out with a program called "Hot Dog" which we found relatively simple since we didn't have an ounce of knowledge about HTML. Now we are into FrontPage98 which seems to be even simpler. You don't have to become an expert at HTML but the basics will help.

There are a number of free resources online that can help you with basic HTML, both of which give you some insight into what makes your page work: - HTML Tutorials in Web Design http://www.bfree.on.ca/HTML/index.htm - HTML Help http://www.htmlhelp.com

There are free sights that can also help you check if your HTML code and other operations of your site are working: - http://www.anybrowser.com - http://www.websitegarage.com

If you want to check or enhance the effectiveness of the Meta Tags on your site, which you need to promote your site through the search engines, these sites analyze your tags and make suggestions for free: - http://www.northernwebs.com - http://www.webpromote.com/metatag/metatag.cgi

Once your page or site is ready to go you want to get it registered with the main search engines and submit it on a regular basis. These sites offer free registration: - http://www.addme.com - http://www.virtualpromote.com - http://www.siteowner.com

Once you are registered you can check and see where you rank on the search engines by going to: http://www.scorecheck.com/home.html

Here are some sites where you can get free resources to enhance your site and increase traffic: Build free banners: - http://www.animationonline.com - http://www.quickbanner.com - http://www.zyris.com Free scripts: - http://cgi-resources.com/Programs_and_Scripts - http://www.infohiway.com/javascript/indexf.htm Add a Free Post Card site and more: - http://www.bravenet.com - http://interface.123greetings.com

And if you are looking for information on how to promote your site or how to market online, visit these free sites for free marketing information: - http://www.homebizlink.com/library.htm - http://www.bizweb2000.com/articles.htm - http://all-4-free.hypermart.net/tips.htm - http://www.uni-sol.com/window

These are just a few of the many free resource sites that are available online, there are hundreds more. Having access to the Internet is like having your local library at home. There is no reason to invent the wheel, there are many good writers online who share their experiences everyday with millions of readers. That is why it is also a great idea to subscribe to the many online newsletters (ezines) like this one, so you can take advantage of those experiences. See you online!

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Joe Reinbold publishes his own weekly ezine, Home Income Quarterly E-dition. You can subscribe by visiting his site The Entrepreneur's Home Business Link at http://www.homebizlink.com or mailto:subscribe@homebizlink.com Need a reliable web host with great tech support, answers to your questions in minutes? http://www.virtualis.com/vr/jreinbol

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