In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Increase Your Sales and Profits with this 3 Step Marketing Process by Bob Leduc

3) CLASSIFIEDS

4) FREE Resources

5) TIME SAVING TIP

6) MOTIVATIONAL MESSAGE: You Have the Power by William N Hodges

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

"Tip of the Week"

Today's feature article offers us a 3 step marketing plan for increasing sales. Here are a few more ideas from Larry Dotson to boost online sales:

How To Increase Your Online Sales Anytime! By Larry Dotson (c) 1999 L.D. Publishing

Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:

Nobody's Visiting Today Sale

Every online business has low visitor and sales day through the week. My days are Tuesdays and Thursdays. You could sell your products or services for cheaper to increase and sales on your slow days. You could have this advertised right on your web site.

Time Of The Day Sale

Periodically , pick out a time of the day like 5 to 7 pm to lower your prices. With online sales you need tell people the time zone. Announce your scheduled times ahead of time in your e-zine. This will give people enough time to plan when they will visit your web site.

Product Or Service Of The Day Sale

Each day offer different product or service at a lower price. This will draw people back to your web site everyday. This is a high traffic generating sale. If you don't have a lot of products and services you may want to run the sale weekly or monthly.

Niche Group Sale

Hold a sale for a niche groups of people. Students, senior citizens, single people etc. This really works if your introducing a new product or service for the first time to a new target audience. Announce your sale in a targeted e-zine, e-mail discussion groups, message boards, etc.

Holiday Or Seasonal Sale

Offer lower prices on holidays and during seasonal changes. These type of sales let your visitors and customers know your no scrooge. Be creative and go as far as decorating your web site. You could upload holiday and seasonal graphics. Change the color of your text to match. Get in the spirit!

Get More For Your Money Sale

Give customers more products or services for their money. People relate these kind of sales to getting a bargain or saving money. You could offer a buy one get one for half off sale, a buy two get the third one free, two for the price of one sale, etc.

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Written By Larry Dotson. Visit Larry's web site to get 30 FREE Internet Marketing E-books! Go to: http://www.ldpublishing.com

Increase Your Sales and Profits with this 3 Step Marketing Process Copyright 1998 Bob Leduc

I've used the following 3 step marketing process with many businesses. It always achieves highly profitable results. This procedure is simple, easy to implement and it keeps expenses to a minimum. Let's take a look at each of the 3 steps in this process.

STEP 1

The objective in this first step is to generate inquiries (requests for more information) from qualified, interested prospects. You can get inquiries by placing classified ads online or in print publications serving your targeted market. You can also get inquiries by printing the same classified ad message on a simple postcard and mailing it to a list of prospects known to have the characteristics of your target market.

Prospects who request information about your product, service or opportunity are identifying themselves as likely buyers. They want the benefit they can gain from your product, service or opportunity. They'll go through your sales material with a high level of attention. These are prospects who will seriously evaluate your offer and consider taking a buying action.

STEP 2

In this step you deliver your sales material and try to close the sale. It's the sales presentation in personal sales, the sales literature and tapes in direct marketing or the visit to your store in retailing. Step 2 is whatever you normally do with an interested prospect to try to convert him or her into a customer or client.

STEP 3

Step 3 is your follow up procedure with previous prospects who didn't take buying action in Step 2. You saved their name and contact information... Didn't you?

Research has shown that it may take as many as 7 contacts before a prospect becomes a customer or client. This third step (follow up) can produce very profitable business because there's no expense involved in finding the prospects for it. You already have their names and contact information from prior communications.

I discovered a technique for follow up messages that gets them noticed and read every time. I begin with a personalized opening such as, "Hello again. Remember me?" Then I repeat the same benefit promoted by the original ad the prospect answered. Here's an example you can copy and use for any business:

Hello again

Remember me? Several months ago you requested and received information from me about (insert the benefit stated in the original ad or message the prospect responded to in Step 1)

I have a Special Offer concerning this. If you'd like to receive free details about it, simply (insert what you want the prospect to do in response to this message)

Remember to keep your message brief and use a simple delivery format such as email or a postcard. Either format with a message like the above will be noticed and read by your prospect.

I learned by trial and error that 3 months is the most productive interval between follow up messages. It's short enough that the prospect doesn't forget who I am. It's long enough that the prospect doesn't feel hounded. It's also long enough that whatever circumstances prevented the prospect from buying in the past may no longer exist. I delete a prospect's name from my file only after sending 7 or 8 follow up messages without getting a response.

You can use this 3 Step Marketing Process in your business to increase both the number of sales you get and the amount of profit you make. It guarantees a continual flow of new prospects and maximizes your potential profit from each of those prospects.

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Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

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"Neatness Counts"

Have you ever looked for a file on your computer and been unable to find it in the mess that you made of your directory structure? Or worse, tried to find something in your desk and been unable to?

How much time have you wasted this month looking for things that should have been easy to put your hands on?

You don't have to be an obsessive neat freak to be organised. And you don't need to hire a librarian or learn the Dewey Decimal System to file your paperwork where you can find it. You just need to apply a logical and intuitive filing system on a consistent basis.

Every system will need to be fitted to the environment, so I can't really get into specifics of what would work for you. Perhaps an example... Where would this file (the text of this newsletter) be stored? Data/text/pubs/jbtips/issues/07.txt is one possibility.

From the general to the specific. In order.

Another system might be to eliminate the top directory names, and use a set of initials to make the system "flatter" and avoid a lot of unnecessary directory browsing. In that case it would be dtpj/issue7.txt

The same ideas apply to filing cabinets, desktops, and inventory. If the system is sensible, it will be easier to find things, prevent loss of business, and make it more likely that things will get put where they belong. And that will save you a LOT of time in looking for them, and worrying about not finding them.

Can you train a complete stranger, within 30 minutes or less, to find anything in your business? If not, work on it.

Now, where did I put my lunch ???

Reprinted from TalkBiz News. To subscribe (It's free), send any email to mailto:Newsletter@TalkBiz.com

You Have the Power Copyright 1998 William N Hodges, used by permission.

You have a power within you that when ignited can stand against any threat. That power is the power of self-esteem, which is defined as having pride and respect in oneself. Someone once said, "Be kind to yourself; there are enough people who won't be." Whoever said this was a very intelligent man or woman. In much of the world today, low self-esteem is a serious problem. I don't know who is to blame, and maybe it doesn't matter. Casting blame is really quite a worthless occupation.

The fact is that there are many good people in the world today, and it's about time we realize it. If we hide our light under a bushel, it will be a pretty dark world. Don't be afraid to show what you have to be proud of and take credit for what you have done.

To help you build or fortify your self-esteem, here are some suggested actions.

1. Always speak well of yourself. Recognize the things you do right. This doesn't mean you have to brag or bore people with your accomplishments, but it does insist that you do not denigrate yourself and talk down about those things of which you should be rightly proud. People who love you will share your joy of accomplishment.

2. Concentrate on your successes. Those things that go wrong are only failures if you do not learn lessons from them. Most successful men and women have suffered reversals in their personal lives and in their businesses. What they have in common is that they keep pressing forward. Salespersons are taught, depending on the industry, that they must get seven to ten "no thank yous" before they get that elusive "yes, please." Think of the "no" as being a stepping stone to the "yes."

3. Get involved in things that help you to see your worth. Volunteer to help those less fortunate than yourself. It is amazing that, when we become involved in helping others, our problems seem to disappear. There is someone out there who needs you.

4. Join with individuals and groups of people who will be supportive and who will help you to reach your full potential. You have heard the old saying, "Birds of a feather flock together." Take a look at the kind of birds with whom you are flying. Are they the ones who will help lift you up or will they drag you down? Optimists International is a lifting group as is Toastmasters International. Seek out a local chapter and give them a visit. You will be glad you did.

5. Seek out a job that allows you to develop your skills. It is important for our self-esteem that we have a sense of growth; therefore, a job must not only challenge us today, but it must also allow us the opportunity to grow tomorrow. Feeling good about ourselves is the forerunner to our being able to feel good about anyone else. It is a prime ingredient to feeling good at all. Physical health is tied directly to our mental health, and our mental health-for the most part-is tied directly to the level of self-worth that we feel.

Begin today. Speak well of yourself, believe in yourself, and be kind to yourself. Eliminate from your life all the people who are negative influences and, if it is a problem, eliminate any dependence on drugs or alcohol. Take charge of your life. If you do, you will develop a healthy level of self-esteem that will brighten not only your life but also the lives of all around you.

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Bill Hodges is nationally recognized speaker, trainer, and columnist. If you enjoyed this article, you will enjoy his book Within Your Reach which contains 60 such articles on positive thinking available either in print or a three cassette audio tape. If ordering from your local bookstore, .reference ISBN #0-9622717-0-5, or you may order directly by sending your check for $4.95 USCurrency plus ($1.30 USA $3.00 Other)for the printed book or $20.00 plus ($3.00 USA $6.00 other) for shipping to Hodges Seminars International, P O Box 22 Fairborn OH 45324. Or order by Visa or Mastercharge at his Web site http://www.BillHodges.com

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