Welcome to Business Consultant Weekly

Vol. 2 Issue # 33 August 16, 1999

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This e-zine is emailed only to those who have requested it. If you do not wish to receive future issues, please see the unsubscribe instructions below. Also understand that we do not make available our subscriber list to other companies. We value each subscriber's privacy.

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Advertisers: Target your ads with low-cost, effective e-zine advertising that reaches others interested in succeeding online. Place your ads here for results. See details at the end of the classifieds.

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In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Freebies can help YOUR small online business! by Joe Reinbold

3) CLASSIFIEDS

Traffic Builders

Business Opportunities

4) FREE Resources

Recommended Reading

5) POWERQUOTE

6) MARKETING MINUTE: Don't Get Complacent! by Simon Vause

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If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

"Tip of the Week"

Today's feature article offers up a great list of resources for building and/or enhancing our sites. Here are a few more for the list:

Free message boards from Inside The Web Want more exposure of your web site? Get a free custom message board for your web site. Setting it up is free, fun and easy. No CGI required! http://www.insidetheweb.com/create.cgi

Free Gifs, Graphics and Cartoons by Animation World. Are you looking for unusual animated graphics to use on your web site? This site offers the best free animated gifs graphics and cartoons on the Net. A great resource! http://animationworld.com

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FEATURE ARTICLE

Freebies can help YOUR small online business! by Joe Reinbold

There are thousands of locations on the Net to get free information, help and services. You just need to spend some time online and at one of the major search engines. If you are trying to build a business online, you might need some help with html to build your page or site, a way to check the html out once you have your page set up and ready to go, some graphics, logos, fonts, buttons, bullets, cgi scripts and more. There are sites that offer these items or services for free. So if you are not a programmer don't let that stop you. Get that mouse going and start clicking and studying!

Here are some sites that will get you started.

These can help you with basic HTML: - http://www.bfree.on.ca/HTML/index.htm - http://www.htmlhelp.com - http://www2.imagiware.com/RxHTML/index_noframes.html

Check if your HTML code is working properly and if it is working in different browsers: - http://www.anybrowser.com - http://www.websitegarage.com - http://www.cast.org/bobby/

Here are some sites where you can get free resources to enhance your site: Build free banners: - http://www.animationonline.com - http://www.quickbanner.com - http://www.zyris.com Free scripts: - http://cgi-resources.com/Programs_and_Scripts - http://www.infohiway.com/javascript/indexf.htm - http://www.BigNoseBird.com - http://www.worldwidemart.com/scripts - http://javascript.internet.com Free Graphics: - http://www.webgfx.com - http://www.cooltext.com - http://www.3dtextmaker.com Free page templates: - http://the-toolkit.com - http://home.netscape.com/browsers/templates/index.html - http://desktopPublishing.com/template/web/sitekits.html

Those should keep you busy for awhile. One of the amazing things about conducting business online is the tremendous amount of help you can get not only from sites like those above, but you can go to discussion boards, join chat rooms, and email discussion lists. At these you can ask questions and get answers to any problems you might have. Many of us who are well established on the Net today started with little or no knowledge of how to get our business started online. But we did it and you can to!

Having access to the Internet is like having your local library at home. There is no reason to try to re-invent the wheel, there are many good writers online who share their experiences everyday with millions of readers. That is why it is also a great idea to subscribe to the many online newsletters (ezines) like this one, so you can take advantage of those experiences. See you online! Go for it!

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Article by Joe Reinbold, Publisher of Home Income Quarterly E-dition, a free weekly online marketing newsletter. To subscribe just mailto:subscribe@homebizlink.com with "Subscribe" in the subject. Or visit The Entrepreneur's Home Business Link where you will find the solutions to your home business needs at: http://www.homebizlink.com

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CLASSIFIEDS

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How to build a mailing list of 20,000 opt-in subscribers FREE! Details:<http://www.softinfluence.com/mmlb/?id=5865>

Are You Tired of Getting no Results from your Ads? Ezine Ads do get Results! But you have to know the RIGHT ezines. 'Business Directory of Ezines' has them all. Subscribe now and put your ad campaign into top gear. When you subscribe, we'll give you a free E-Book that shows you how to write irresistible ads. mailto:msouthon@netmastersolutions.com?subject=Ref036 http://www.netmastersolutions.com/ezines

FREE MARKETING REPORTS & E-BOOKS JBL Marketing, Home of the "Instant Internet Business" Stop by today and grab some of these powerful reports. Post your link on our FREE Link Page http://www.jbl-marketing.com

FREE listing of 600 Work-at-Home Jobs just for subscribing to "At Home Working News", a free newsletter Helping You to Prosper in the Home-Based Workplace! To subscribe: mailto:AHWNews-subscribe@onelist.com To view archives: http://www.the-work-at-home.com/archives

FREE Weekly Ezine --- EMail Cash Newsletter Business Building - Money Making EMail Marketing Strategies FREE Weekly & Monthly Contests for subscribers. Subscribe emailcash@emailcash.com?subject=SUBSCRIBE or subscribe at our web site - http://www.emailcash.com

FREE REPORT - Get Started Working From Home Today! Ten Secrets of Starting a Successful Home-Based Internet Business http://www.nicholsonline.com/team/1695/index.html Inside Scoop on Internet Marketing to Increase Your Bottom Line! mailto:InternetInsider@sendfree.com

ABSOLUTELY FREE.... No Catches.... No Gimmicks... Just FREE STUFF! Free Internet access.. Free Websites.. Free Links -2000 plus.. . Free Email accounts (up to 3).. Free Website submissions - over 20 top search engines.. Free Reports -too many to count.. Free Books - over a 1000... Free Virtual Postcards and much more.. http://www.freeyellow.com/members7/teagueco/page3.html

FIVE TO SIX FIGURE INCOME! A product that will open every door in the Nation and most parts of the World. JOIN US TODAY! http://www.skybusiness.com/makecash/"

Mouse potatoes... REJOICE!. Earn 50 cents an hour for your time online and 5 cents an hour when the people you refer are browsing. Sign up for FREE and earn money! Numbers seem small? Imagine what they'll be with 1,000 in your downline. Go now to http://www.alladvantage.com/refhome.asp?refid=AOW-039 and use referral ID# AOW-039

Ever Wish You Could Own A DREAM Computer? Now You Can! Introducing Factory Direct Computers. Starting at only $88 a month! 6 new systems to choose from with 30 month financing. 100% Approval! http://www.raceent.com/comp/d.cgi/LR431

Y2K - year 2000 - Millennium bug Get the SIMPLE facts on a COMPLEX problem. The experts lay out a step by step plan to solve home and business y2k problems. Test & Fix your computer safely in 15 minutes. Be prepared. http://www.y2kEasyFix.com/aff//lraushelinfo.htm

INCREASE CASH FLOW dramatically!! $1000's in FREE online marketing and advertising tools. FAST, easy methods that have increased the response to my ads. FREE software that has saved me hours of work. This site is an absolute gold mine of information and tools for us online marketers. I can honestly say that I don't know how I got along without it. Since I discovered it, I've spent time there everyday, and haven't even scratched the surface of what is hidden in this advertiser's virtual treasure chest. http://www.privatesites.com/warriors.cgi?LR2286

Get an 800# for your business at the lowest rates available anywhere. Visit http://www.telecom-pros.com/members/netcheck/ for rates as low as 5 cpm.

Add credibility to your site with a certification from the Better Internet Bureau http://www.better-internet-bureau.org/welcome/bib87int/index.html

EZINE AD NETWORK Learn how to place classified ads into lots of e-zines, grow your main business, and make up to $11,000 per month doing it! mailto:adnetwork@SmartBot.PRO.NET or visit http://www.guerrillamlm.com/members/0737LR.html

Get a HUGE website (up to 300 MB) for as little as $11 per mo. Get additional sites for as little as $7 per mo. All packages come with SSL, listserver, reseller program, FFA & classified site, banner program, 1200 site submission, online university and more... http://www.linkopp.com/member/lr10819.htm

INCREASE SALES by accepting CREDIT CARDS No Upfront Fees, Lowest prices on the net! visit <http://www.webtranz.com/cgi-bin/affiliate/banner.cgi?236>

Traffic Builders ^^^^^^^^^^^^^

Do you think GIVING away... Free Internet Access Free Email Free Web Sites Free Storefronts Free Dating Service Free Chat Rooms Free Conferencing Service could bring traffic to your site? You bet it could! Start your own stampede! go to <http://www.ezze.net/affiliates/1801>

Build traffic with your own FREE Classified Advertising Site absolutely FREE by simply requesting it at <http://www.websitings.com/classads/sites/netcheck.htm> FREE--Autoresponders, as many as you wish --Your Own Personal Guestbook. Give your web site tremendous visibility!

You NEED TRAFFIC to succeed online. Get it with Grandpa's Advertising Service--Now expanded! Unbeatable prices--only $25 for 1540+ sites! Check it out at <http://www.ecki.com/replicator/dynamic.cgi?sitesub-10125>

Business Opportunities ^^^^^^^^^^^^^^^^^^

NEW FREE affiliate program... EARN EXTREMELY GENEROUS COMMISSIONS! $35/order!!! Promote a product with universal appeal that sells itself! You get started in only 60 seconds! There is NO sign up fee -- we promise! There are NO hidden charges -- we promise! You get a FREE webpage with your own URL! You get a FREE stats page! CLICK NOW: http://www.successhelp.com/cgi-bin/deliver.cgi?signup-564

Focus on the hottest market online...affordable web space! Earn commissions month after month. http://www.linkopp.com/member/lr10819.htm

90,000,000 people will come online this year. Over the next 2 years the number will explode off the charts. YOU can provide solutions to their needs. Offer them FREE internet services to form a strong customer base, then earn commissions on business building systems, domain hosting, merchant account processing, web site design, site promotion....etc. In the weeks and months ahead, Ezze.Net Affiliates will be able to handle all of these needs and more. The possibilities are limitless! <http://www.ezze.net/affiliates/1801>

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AD RATES

Good news! Take advantage of your preferred subscriber status with a rate of 50% off the regular rate of $10 per issue for YOUR best 5 line ad (65 characters max per line). As loyal subscribers, you can still place ads here at half-price or $5 per issue. For a limited time. If you have more than 5 lines, just add $5 ($2.50 for subscribers) per extra 65 character line per week.

First, e-mail your ad copy to... mailto:webmaster@netcheckspayroll.com If you're paying by check, print out a copy and mail the print-out, with check or money order to: NetChecks, 42263 50th St West, Suite 614, Quartz Hill, CA 93536. If you prefer to use a credit card, go to <http://netcheckspayroll.com/bcwadrates.html> to order your ad space on a secure server. If you have any questions, please call (805) 722-2286.

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FREE Resources

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New program. Get paid for reading email. This looks good!! http://amazingsolutionpaidemail.hypermart.net/index.cgi?refid=GDG1398 Remember ID# GBD 1398 to enter and join. I just love this free and get paid stuff.

The FREE VMT AD CO-OP has launched with a FURY!!! Place your high impact FREE ad with our automated system and your ad will viewed by entire list of savvy netpreneurs! That is only the beginning... REPEAT YOUR ADS...EVERY WEEK! Huge exposure! http://www.vitaltools.com/vmt.html

Clickbank gives you FREE merchant account access by essentially "renting" their account to you to use. This is a perfect solution for someone just getting started and is not sure whether their sales volume will cover the costs of a merchant account. If you don't sell anything, there is no charge. <http://hop.clickbank.net/hop.cgi?netchecks>

FREE 20 MB web site, FREE banner program puts your link on 20,000 other sites! http://www.linkopp.com/member/lr10819.htm

100% FREE internet access, FREE email, FREE auto-design web sites & e-commerce store http://www.ezze.net/affiliates/1801

FREE your ad seen by thousands. No catch. Sign up then spread the word http://www.responsemaster.com/response.cgi/LR2499

PROMOTE YOUR SITE for FREE in 5678 places! Get busy linking at <http://www.ecki.com/replicator/dynamic.cgi?sitesub-10125>

Recommended Reading ^^^^^^^^^^^^^^^^^^

The 1999 Edition of the famous "Insider Internet Marketing" book by Jim Daniels has just been released! We have our original copy right next to our computer! So take 30 seconds and learn what makes the difference between the "Internet success stories" and the "Obscure web marketers". A genuine insider tells all! <http://www.bizweb2000.com/d3643.htm> Get your copy TODAY!

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POWERQUOTE

"Action may not bring happiness but there is no happiness without action."

- William James

Questions to Ponder

What action can I take today to become happier?

What actions can I take to make those important to me happier?

Submitted by Kevin Eikenberry from Powerquotes kevin@discian.com to subscribe http://discian.com/pq.htm

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MARKETING MINUTE

Don't Get Complacent! by Simon Vause

Are you happy with your online sales? I hope you're not! Being complacent is one of the top ways for your online business to fail. Nothing lasts forever. For you to continue making sales you must constantly test new methods and techniques. Here are a variety of tried and tested techniques that can increase your online profits.

Before I start here's a few ground rules:

1) Don't implement every strategy at once otherwise you won't know what's worked.

2) Don't remove your current copy from your Website! You should test the new version of your copy on a new page. Test it with an advert in a newsletter that you've already tried your original copy on, to see if it pulls better sales than the previous copy.

The First Paragraph ----------------------------- One of the most important links to you making a sale is your first paragraph. If this doesn't grab the readers attention you're wasting your time.

Your first paragraph has to grab the reader. You have to make them want to read more. Tell them how your product will help them. A good way to do this is to start with a problem. Use the problem that your product solves, then construct a paragraph around it. If you do this right your reader will want to know more, after all your product solves their problem!

Tell Them What It Is ---------------------------- I've read so many sales pitches that go on and on and on, but never clearly tell me what it is they're selling. If your visitors don't know what you're selling they sure aren't going to buy it. Always explain what your product does, build on what you'll say in the first paragraph by going into detail on your product. If someone is interested in your product they'll read long copy. If you just have brief sales copy the chances are they'll never find out enough about your product to be interested.

Add Testimonials ------------------------- If you've already sold some of your products contact the people that purchased them to see if they'll give an unconditional testimonial on your product. As an incentive it's a good idea to point out to them that you will feature their testimonial along with their name, email address and Website address, thus bringing them traffic. By providing full contact details with the testimonial you're adding confidence to the product.

Load Your Product ---------------------------- As an added incentive you can add further products that support your product. These don't have to cost you any extra, they could be a report you've written, a free advert in your newsletter, etc. It's a good idea to add these to the end of your copy as bonuses. Assign a value to each bonus to increase desire. If it's a newsletter advert assign the value of that advert. If it's a report assign a value to it that you believe is suitable for the information.

Loading your products with bonuses can provide that little push that turns a maybe into a sale.

Give A Guarantee -------------------------- Stand behind your product by providing a minimum 30 day money back guarantee. If you're offering a money back guarantee your visitors will be confident in your product. They'll think it's good because you're willing to give them back their cash if they're not happy. Now you're probably thinking, "Can I afford to do this?" In reality you will get very few returns (if any), especially if your product is as good as you say it is ;-)

Increase Your Price ---------------------------- Does your product provide value for money? If you're in a highly competitive market have you tried to cut your price to compete? Don't do this because it's marketing suicide! You're product is only as good as its perceived value. If this is high and your price is low, chances are that your visitors will think there's something up.

Do a test by increasing your price by 50%. Don't think that it'll never work! I tried it and was amazed at the results. The sales increased and the profits soared.

Undervaluing a product is a way to lose you sales, increase your price and you'll be smiling all the way to the bank.

Ask For The Order --------------------------- You must ask for your visitors to order otherwise they won't. Don't be coy about this, at the end of your sales pitch re-cap the benefits of the product then ask for that sale. To do this I'd recommend a short sentence to ask for the order, followed by a large ORDER NOW in a bigger font than the rest of your text.

If you don't ask for the order the chances are you'll never get one, so start asking your visitors and increase your sales!

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Article by Simon Vause of Strontium Webs. The ultimate free resource for Web site design and promotion. Find out how they can increase your profits by a minimum of 50% by visiting http://www.strontiumwebs.com Subscribe to their FREE monthly newsletter subscribe@strontiumwebs.com

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