In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: How To Use Simple Postcards To Generate Low-Cost Prospect Leads by Bob Leduc

3) CLASSIFIEDS

4) FREE Resources

5) POWERQUOTE

6) TIME MANAGEMENT MESSAGE: Poor John by Dr. Donald E. Wetmore

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

"Tip of the Week"

The author of today's feature article provides us with an affordable marketing strategy to generate fresh leads. Carol Wadell has a few more ideas for advertising on a small budget:

Get Big Advertising on a Shoestring. You can make a small budget go a long way when you use these tips to get low-cost ads in smaller publications.

by Carol Wadell http://www.WorkShopInc.com

Ever talk with someone whose business has just failed? They usually say something like, "We were just getting going when we ran out of money for advertising. A few more months of ads and we would have been a success."

One of the quickest ways into the hole is to over-extend your budget on expensive advertising. Big newspaper, radio, and TV ads can run through $5,000 in no time. Instead, get BIG marketing power by using low-cost ads in smaller, more targeted publications and stations.

Put classified ads and small display ads in trade publications, association newsletters, neighborhood papers, regional weekly papers, and email newsletters. Many e-zines reach thousands of excellent prospects and only charge $20 to $40 per ad. Pay extra to get into the top ad position.

There are thousands of magazines that go only to folks interested in very specific areas. These highly targeted publications reach a small, but more productive audience. You will usually get better response from these than

Media ad rates are always negotiable. Look for prices to drop from time to time in order to take up a slack in sales. Buy in packages that give you multiple ads at lower rates. Many publications also sell off leftover "remnant" space at drastically lower prices right before they go to press.

Get big broadcast commercials by finding radio stations that your best customers listen to. Radio has relatively low operating costs and passes that savings on to you in lower ad rates. Cable TV, especially in smaller communities, can give you commercials on major channels for just a few dollars each.

Finally, the prestige associated with a major publication may not rub off on your company. People often can't remember where they saw your commercial or ad.

------------------

Carol Wadell, The WorkShop, provides Media Directories on CD-ROM. Your source for over 10,000 newspapers, 3,000 magazines & 2,000 e-zines. All Magazines and E-zines are categorized, making it easy to target your market. Database directories allowing you to sort and report the information in a way that works best for you. See her website at http://www.WorkShopInc.com or email mme@workshopinc.com

How To Use Simple Postcards To Generate Low-Cost Prospect Leads Copyright 1998 Bob Leduc

The postcard is a highly effective business tool you can use to generate prospect leads at very low cost. Even the smallest business on a tight advertising budget can afford to implement a successful postcard mailing campaign.

Postcards are simple and easy to prepare. You can have postcards in the mail within a few days of making your decision to send them. And, delivery is fast because they're First Class Mail. You'll get replies from your postcards within two or three days of mailing them.

GENERATE PROSPECT LEADS INSTEAD OF TRYING TO CLOSE SALES:

Don't try to close sales directly from a postcard. There's not enough space to provide the information a prospect needs to make a buying decision. The purpose of the postcard is to generate inquiries from qualified, interested prospects. Respond to each inquiry with your sales literature, phone call, personal presentation or whatever you normally do when a prospect requests information about your product, service or opportunity.

EVERYBODY READS THIS POSTCARD!

The most effective message on a postcard is brief. It presents just one major benefit the reader can gain and tells him or her exactly what to do to get more information. I've found that providing a phone number with a pre-recorded phone message usually generates the largest number of responses. A toll-free 800 or 888 number will significantly increase your number of responses if your market is not local.

Nearly 100% of the people who get your postcard will read it... when your message is brief. There's no envelope to slice open and no letter or brochure to unfold. With just a flip of the wrist your message is in front of your prospect's eyes. That's one of the reasons why postcards are so effective. The postcard format guarantees you'll never lose prospects who would have been interested in your offer... but didn't open the envelope to read about it. These same prospects will read your offer when you deliver it "already opened" on a postcard.

SPECIAL LOW POSTAGE RATE:

In the US there's even a special postage rate for postcards. For just 20 cents you can send your postcard by First Class Mail. This special 20 cent postage rate for postcards was not changed by the 1998 postage rate increase for other types of mail.

To qualify for this special 20 cent postage rate, your postcard must be at least 3 1/2 inches high by 5 inches long but not over 4 1/4 inches high by 6 inches long. You also need to use paper with a thickness similar to index card stock. A standard 4" x 6" index card can be mailed at this special postcard postage rate. Also, a standard 8 1/2 x 11 inch sheet of index stock paper cut into 4 equal pieces will produce four 4 1/4" x 5 1/2" postcards that qualify for the special postcard postage rate. The printing cost for both of these formats is also low - about 2 cents per postcard.

Postcards don't enjoy a special postage rate outside of the US. However, many non-US business owners who use postcards tell me they are exceptionally effective. That's probably because postcards are seldom used for business purposes outside of the US. Therefore, they attract more attention than in the US. Getting more attention to your offer always results in more responses to your offer.

Postcards are inexpensive and easy to prepare. They're First Class Mail with a special low postage rate. You don't have to spend much time or invest much money to get profitable results with postcards. When you want to generate prospect leads fast while keeping your costs low - send postcards.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Email: BobLeduc@aol.com Subject: "Postcards". Phone: (702) 658-1707 (After 10 AM Pacific time) Or write: Bob Leduc, PO Box 33628, Las Vegas, NV 89133

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"You've got to get up every morning with determination if you're going to go to bed with satisfaction."

- George Lorimer (1867-1937) Editor of the "Saturday Evening Post," he raised its circulation from 1,800 to 3 million between 1899-1936.

Questions to Ponder

What am I determined about today?

How satisfied am I as my head hits the pillow most nights?

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

Poor John by Dr. Donald E. Wetmore

John did not get his raise but itŐs not his fault because he did not get his promotion because he did not get all his work done on time because they gave him too much to do and because he was late yesterday because he had to stop for gas because he didn't stop for gas the night before because he was late coming home because he was working late because he came in late that morning because he had to iron a shirt because he had nothing clean to wear because he forgot to pick up his shirts from the cleaners on his way home the day before because he was rushing to get to his softball game and he had to stop and get air in his leaky tire because he forgot to get it fixed last weekend because he had to answer the phone all day and watch the game on Sunday because the guys would all be talking about it on Monday and he did not want to feel left out because that happened before when he missed a game and the guys laughed at him because he didnŐt know about it and that whole day he could not get anything done at work because he felt so badly and he spent the entire day speaking with his co-workers asking them if he was really being treated fairly because he always tries to please other people first because their opinions of what he should be doing are more important than his own because even though he has the tools and techniques to better control and manage his time and life they are uncomfortable to use because it is so much easier to drift and spend the day responding rather than take the initiative because, after all, "What would THEY say?" if he tried to achieve new goals that he never reached before because a lot of what John really wants is not what he is entitled to and can qualify for because others have what it takes to succeed rather than John because they got the lucky breaks in their lives and hit it just at the right time while for John, without having bad luck he would have no luck at all because thatŐs whatŐs true for his family and always has been and always will be because we cannot change who we are or where we came from or the luck and bad fortune we have because we have to learn to accept what life gives to us and ask for no more because that would be impolite and selfish because John already tried that route once when he went to his boss and asked for a raise and the boss said that, "You have to do more now than what you are already being paid for to qualify for a raise. To ask for what you do not deserve and for what you have not earned is to be selfish and impolite", but John did not like what he heard and looked for another reason why he did get his raise and he found it.

John did not get his raise but itŐs not his fault becauseÉ

Poor John. The good news is Sue had a better day. Want to find out why? Get a copy of "Lucky Sue". ItŐs free. To get yours, email your request for "Sue" to: ctsem@msn.com

Would you like to receive free Timely Time Management Tips on a regular basis to increase your personal productivity and get more out of every day? Sign up now for our free "TIME MANAGEMENT DISCUSSION LIST". Just go to: http://www.topica.com/lists/timemanagement and select "subscribe". We welcome you aboard!

Dr. Donald E. Wetmore-Professional Speaker Productivity Institute Time Management Seminars 60 Huntington St., P.O. Box 2126 Shelton, CT 06484 (800) 969-3773 (203) 929-9902 Fax: (203) 929-8151 Email: ctsem@msn.com http://www.balancetime.com Professional Member-National Speakers Association August 14, 1999 Copyright 1999 You may re-print the above information in its entirety in your publication, newsletter, or on your webpage. For permission, please email your request for "reprint" to: ctsem@msn.com

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