Welcome to Business Consultant Weekly
Vol. 2 Issue # 47 November 22, 1999
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In this issue:
1) Tip of the Week
2) FEATURE ARTICLE: The "Key" To Building Targeted Traffic To Your Site by Anthony Stillwell
3) CLASSIFIEDS
Traffic Builders
Business Opportunities
4) FREE Resources
Recommended Reading
5) POWERQUOTE
6) PRODUCTIVITY MINUTE: Time Management Horse Sense by Dr. Donald E. Wetmore
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If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html
"Tip of the Week"
The author of today's feature article encourages us to add value to our site to bring in quality, targeted traffic. Here's another, timely, idea for giving away value to bring in new visitors:
Free Holiday Tool Brings Traffic & Coveted Email Addresses by Dave Czach
In Real Estate, location, location, location is king. If you have a website, the king is traffic, traffic, traffic. But you need to go one step further. Traffic plus email capture. Getting traffic without capturing the person's email is like having a retail store without a cash register. You have to draw in the potential visitor then entice them with something of VALUE to get their email address for follow-up.
Newsletters are great but everyone under the sun offers one. You have to separate yourself from the pack. "If everyone's doing it, there's much less impact," but here's a solution ...
Offer a free, instant, personalized Letter from Santa Claus that prints from the web. This accomplishes 4 things:
1. brings traffic to your website with some promotion 2. offers something of value to your visitor for free 3. you capture their email address for follow-up 4. the visitor receives an instant reply email with your URL to forward to their mailing list.
"The Letter from Santa was created partly because I have 14 nieces and nephews that I miss dearly. [They live all over the country.] And I wanted to create something to light up their cute little faces," says the creator Dave Czach.
The Letter from Santa is available now and is a free service to all website owners worldwide. There's even a special program if you don't own a website or if you don't have access to modify your website.
Register for free and receive free promotion data at http://santa.netiv.com/helpers.html.
You can see the actual service in operation at http://santa.netiv.com.
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FEATURE ARTICLE
The "Key" To Building Targeted Traffic To Your Site by Anthony Stillwell
Having a problem getting targeted traffic or any traffic to your site at all? Fret not my friend because you're about to learn how to get hundreds even thousands of prospects to search out your business eager to buy from you. The potential for business on the Internet is unlimited and that potential can be unleashed, but only if you understand what you're about to read.
The "key" is to give value first. Giving people valuable information that you know will help them builds trust and that is the foundation of successful advertising. People buy from companies and/or individuals that they trust. This is especially true on the Internet.
There are so many scams going around that any company that genuinely tries to help people stands out and is remembered. "Big Time" companies spend millions of dollars every year trying to get noticed and be remembered often without luck. On the Internet you can accomplish this mighty task without spending millions, thousands, hundreds or even one single solitary dime.
Here's how...
One way you could do this would be in the form of "Special Reports". You have knowledge about your business that most people don't and would love to learn. If you don't think that you have information that people want... remember...this is the Internet. Search out as much information as you can on your chosen subject and start studying.
Do you think the "experts" were born with the knowledge they now posses? Ever heard of the library? They sure have. Pour your heart into creating special reports based on the knowledge you gain. Make them as valuable as you can; so valuable in fact that you feel like you should be selling them and then...give them away.
I know it hurts, but that's exactly why you must do it. You get out what you put in. That's the way everything works. At least that's the way business works when you're putting effort into the right things. Give your reports away to as many people as you can and make sure that your contact information can be found on your reports.
Although you're trying to help people, your goal is still to make money. You will not if people can't find you. Now, provided that you have spent the time and effort needed to create quality information the people who have read your reports and are interested in your type of product or service will contact you.
This is very important. Write reports that are directly related to your products and services. For example: If you're selling a course on Internet marketing, write special reports about Internet marketing that people can immediately put to use. When you do this people know that you're not giving everything away so if your free information is any good your course seems even more valuable.
Writing a good report based on products that you sell will attract a lot of targeted traffic. You will then be dealing mostly with quality leads who have contacted you for information on your products! They will contact you over your competition because almost all of your competitors are screaming - "Buy Our Products!" It doesn't matter what you want. "Buy Our Products!"
People want to choose who they do business with. They don't want sales messages shoved down their throats. By giving away helpful information you give people the opportunity to "choose" your company. And the choice is not hard. Who would you rather do business with, a company that actually helped you or a company that only sends you sales letters and doesn't even try to gain your confidence?
You must realize that consumers expect, no... demand value. The thing is... the more valuable the information you give away the more valuable your products become. Don't just be happy to follow the crowd and have a "Me Too" business. You will make more money if you position yourself as far away from your competitors as possible by doing the one thing that most of them will never ever consider.
Giving value first.
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For more ideas and tips for promoting your business without spending a dime on advertising visit: http://www.directmarketingpro.com/secrets All of the free publicity you want is yours for the taking. No business should be without this information...Get started now.
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CLASSIFIEDS
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Discover..... · How to use email to make a fortune (FREE follow-up autoresponders). · How to write headlines that can triple the response you now get! · How to get 50,000 people to see your ad every day. · How to get tons of free publicity! · Secrets that have sold millions of dollars in products. · Simple ways to get hundreds of leads a week! Also, get thousands of great free reports, free books on disk, free software and a great free classified ad system for members... AND you can make money with it. http://www.privatesites.com/warriors.cgi?LR2286
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Traffic Builders ^^^^^^^^^^^^^
Do you think GIVING away... Free Internet Access Free Email Free Web Sites Free Storefronts Free Dating Service Free Chat Rooms Free Conferencing Service could bring traffic to your site? You bet it could! Start your own stampede! go to <http://www.ezze.net/affiliates/1801>
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Business Opportunities ^^^^^^^^^^^^^^^^^^
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AD RATES
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First, e-mail your ad copy to... mailto:webmaster@netcheckspayroll.com If you're paying by check, print out a copy and mail the print-out, with check or money order to: NetChecks, 42263 50th St West, Suite 614, Quartz Hill, CA 93536. If you prefer to use a credit card, go to <http://netcheckspayroll.com/bcwadrates.html> to order your ad space on a secure server. If you have any questions, please call (805) 722-2286.
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FREE Resources
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100% FREE internet access, FREE email, FREE auto-design web sites & e-commerce store <http://www.ezze.net/vip/1801/>
Mouse potatoes... REJOICE!. Earn 50 cents an hour for your time online and 5 cents an hour when the people you refer are browsing. Sign up for FREE and earn money! Numbers seem small? Imagine what they'll be with 1,000 in your downline. Go now to http://www.alladvantage.com/refhome.asp?refid=AOW-039 and use referral ID# AOW-039
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Recommended Reading ^^^^^^^^^^^^^^^^^^
The 1999 Edition of the famous "Insider Internet Marketing" book by Jim Daniels has just been released! We have our original copy right next to our computer! So take 30 seconds and learn what makes the difference between the "Internet success stories" and the "Obscure web marketers". A genuine insider tells all! <http://www.bizweb2000.com/d3643.htm> Get your copy TODAY!
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POWERQUOTE
"Great ideas come to us in the shower because it's often the only time in the day when we're completely alone. No TV, no movies, no traffic, no family, no talkative pets--nothing to distract our mind from conversing with itself."
- Steve Chandler, author, in "100 Ways to Motivate Yourself"
To order a copy of this book for yourself or a friend, go to: http://discian.com/100ways.htm
Questions to Ponder
When do I get my best ideas?
Can I create more time there?
How often am I completely alone?
Is it enough time to meet my needs?
Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.
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PRODUCTIVITY MINUTE
Time Management Horse Sense by Dr. Donald E. Wetmore
Every horse race has a first place winner and a runner-up, second place contender. It is not uncommon for the first place horse to earn twice the prize as the second place finisher. Curiously, the number one horse did not have to run twice as fast or go twice as far as the competition to get twice the money. It only had to be a nose ahead of the competition to reap twice the rewards.
Time management, personal productivity, and success in life are a lot like the horse race metaphor. To get twice as much in life, in any of our many dimensions, health, family, financial, intellectual, professional, social, and spiritual, we do not have to double our effort and input. We only need to get a nose ahead of where we are now to realize significant increases in our results.
Five suggestions, when applied, can help us to get a "nose ahead."
First, plan your day, every day, preferably, the night before. Then, when arriving at work, there is a plan of action to direct us forward. Without a plan, temptations may draw us into unproductive avenues where we may serve the loudest voice that demands our time rather than dealing with the most productive opportunity.
A simple plan consists of a list of all the items we ideally might want to accomplish during the next day. Prioritize those items in order of their importance. (#1 for most important, #2 for next most important, etc.) Begin the most important item first, then go to the next most important item, etc. Typically, it is unlikely that all items on the list will be completed, but that is fine. Success has little to do with how much was left undone at the end of the day but, rather, what was actually accomplished. We will always leave undone more than we do get done simply because we all have more to do than time permits which says a lot of good things about how good we really are, to have so much entrusted to us by so many!
Second, overplan your day to take advantage of "Parkinson's Law" which teaches that, "a project tends to take the time allocated for it." If you give yourself one thing to do during the day, it will likely take all day to complete it. If you give yourself two things to do during the day, you will likely accomplish both. If you give yourself twelve things to do during the day, you may not get all twelve done, but you may complete seven or eight items. Having a lot to do creates a healthy sense of pressure on us to naturally become better time managers. With a lot on our plate, we tend to be more focused, we tend to suffer interruptions less so, and we delegate better.
Third, work with a clean desk and work environment. There is truth in the saying, "Out of sight; out of mind." Equally true is the reverse, "In sight; in mind." When items are in our field of vision, we cannot help but be distracted and pulled in the wrong direction where we may major in the minors, busy all day long, but accomplishing little of significance.
Fourth, restrict meetings. During any typical business day, there are reportedly 17 million meetings being conducted in the United States. A meeting is two or more people getting together to exchange common information. Simple enough, but probably one of the top institutional time wasters. Always ask, "Do I contribute anything to this meeting?" and "Do I get anything of value from this meeting?" If the answer to both questions is "no," try to find a way out of attending the meeting.
Finally, handle paper just once. Get out of the "shuffling blues" when paper is looked at and relooked at again and again while deadlines slip through the cracks as we get buried under a blizzard of paperwork. As you encounter each new piece of paper, if it can be responded to quickly, in a minute or less, respond then and there. If it will require a longer effort, schedule it for a time when you will get to it and then put it away.
Common sense ideas. That's what horse sense is, yes? Enjoy the race.
Don Wetmore is a full-time professional speaker who specializes exclusively in the topic of Time Management. He conducts his nationally acclaimed Time Management Seminar throughout North America and Europe for people who want more out of life in less time, and with less stress. His seminars are witty, fast paced, and filled with practical, common sense ideas and tools. One of the country's leading experts on this topic, he is the author of "Beat the Clock!". To invite Don to speak at your next event, you may contact him directly at: ctsem@msn.com
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