In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Destination Success by Robert Knowlton

3) CLASSIFIEDS

4) FREE Resources

5) POWERQUOTE

6) MARKETING MINUTE: How You can use MAGIC Words to EXPLODE your PROFITS by Chuck Crawley

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

"Tip of the Week"

Today's marketing writer offers us some "magic" words to use in our ad copy. Here are a few more ideas from "Wild" Bill for backing up the ads:

Is Your Offer a Bargain? Present the Facts! by Wild Bill Montgomery

Listing specific facts will aid you in backing up your claims. But, listing them is not enough; you must also know how to present the facts. You can't just spew them out at your prospect like an erupting volcano. They must flow like a steady, slow-moving stream. Here are some pointers to help you in proving your offer is the one for them:

1) Dramatize Your Facts: Example: John Doe invested the last $50.00 of his savings in our program and now John makes over $5000 a month in his spare time!

2) Use "Human Interest" Facts: Present your facts in a clear, straightforward and interesting manner. Write in everyday language that people can understand. Don't get too technical. Don't present the facts from your point of view, rather present them from the prospective customer's point of view.

3) Be Specific: Convey all the details that are relevant to your product or offer. How did your product originate? Why was it created? Why is there a need for your product? How can product help them? Give details. Be specific!

4) Use Testimonials: Show you prospect how your product has helped others. Let them see what you product has done for other people in their own words. Get signed statements from your satisfied customers. Use a "diverse" list of testimonials from as many different sources as possible. Use full names and addresses whenever possible.

5) Give a good reason for your price: Whether your price is higher or lower you have to explain why. Make it interesting and convincing. If what you're offering is of better quality or offers more benefits, tell them. What you say can explain why your price is higher than your competitors. If your price is extraordinarily lower because you have an over abundance of inventory, be honest about it. People will buy your product at the price you set, if the reason you give is presented properly.

-------------

We've Featured Over 110 Articles in only one issue of our newsletter. How many do you get in yours? Why Play With Puppies, When The Big Dog Rules! The Best In Online Marketing & Business Information! To Subscribe go to <<http://www.MakingProfit.com>> or Email to <subscribe-infozone@makingprofit.com <mailto:subscribe-infozone@makingprofit.com>>

Destination Success

by Robert Knowlton

A few weeks ago I got a phone call from a fellow asking about Success Coaching. He wanted to know if coaching could really help him achieve success.

Experience tells me the answer is "yes." In the 3 1/2 years I have been a professional Success Coach (and the 20 years of study and work experience to get here!), I have found some particularly powerful routes on the Success map. They seem quite straight-forward, though this doesn't mean it's an easy trip. You can have a map and know the path but if you never take the trip, you won't get to the destination.

Here are five routes on the success map, to help you on your journey in business and in life. Your coach's job is to help navigate and work with you to:

1. Know what you want. For some of you this may sound basic. You might say "I want money" or "I want success." However, the key here is to be very specific about what you want. For example, "I want a 20% increase in net profit" vs. "I want higher profits."

2. Have a clear purpose. Know the reason for which something is being done.

3. Understand and use intent. Intent is one of the most underrated aspects of success. Your actions have to be packed with intent -- is your mind concentrated, firmly resolved on a purpose? Out of intent is born will. It's a process of exercising the mind with conscious intention towards initiating a chosen action, i.e., set your goal, see it complete, and go!

4. Establish commitment. This is the action of binding yourself to a course of action. Dedication is part of this. You may not know what to do but if you are committed to being successful, you'll find out how!

5. Clearly articulate how your service, product, or experience will benefit you, others, the world. I call this "knowing your story." Until you really know your story, it is difficult to enroll others. It doesn't matter what you are presenting: financial services, healthcare, cars, or software. You need to convincingly express the value of what you do.

It doesn't matter what area of life you choose. Business, family, community, social. If you want to reach the destination of success, this map will help take you there.

Take this self test. Choose a specific context (business, relationships, family, etc.):

-->Do you know specifically what you want? -->Is there a purpose or reason for doing it? -->Is there clear intention of action? -->Are you truly committed? -->Have you clearly articulated the benefits to yourself and others?

If there's something missing or you find yourself with a flat tire, seem to be driving around in circles, or running out of gas, a Coach may be able to get you back on your road to success.

The trained eyes and ears of a good Coach help you see where you are on your journey. They'll assist you to clarify your direction, layout the route, encourage intentional action, and get over obstacles. Heading out...destination Success.

(c) 1999, Options Success Coaching and Training ________________________________________________________

Robert Knowlton is an Executive Success Coach. Coaching in leadership, sales and communications strategies, presentation skills, and discovering your purpose and personal vision. Are you ready for a coach?

To subscribe to my free ezine, ON PURPOSE, go to http://www.SuccessOptions.com/ezine.htm?007AA or send an email to mailto:purpose98-subscribe@listbot.com

Options Success Coaching and Training http://www.SuccessOptions.com mailto:Coach@SuccessOptions.com 613.478.6786

Are you still paying taxes? Did you know that most people are legally and lawfully eligible to be tax exempt? This invitation comes directly from the IRS, believe it or not. I invite you to find out more. Go to Http://www.taxstatement.com/bragen. Then call 1-800-320-9895 Ext 7884. Lv message or send return email.

NEW! FREE! The UltimateBizTools for your business! *FREE* duplication and marketing rights to 9+ software programs! *FREE* web hosting and 15+ professionally created Web pages! *FREE* article reveals Microsoft's foolproof recipe for internet success! Click NOW!!! http://www.ultimatebiztools.com/freereport

Get 11% to 25% per month from the stock market. Work 2 hours or less. The amazing strategy: http://www.superiorinformation.com/cgi-local/d.cgi?index-tfi146

BIGSMART.COM World class on-line shopping Open 24 hours a day! 365 days a year! in over 100 countries worldwide! 180 million (and rising) customer base! over 7 million products and services! - 1000 world's leading companies! GROUND FLOOR opportunity http://www.success-3.bigsmart.com/live or mailto:global-profit@successseekers.com?subject=BigSmart_mall_info

THIS IS AN ABSOLUTELY TREMENDOUS OPPORTUNITY!! We are currently looking for people that want to work from their home offering our services. This is a Full Turnkey Internet Business where you don't need any experience. We'll train you and you'll receive the best commissions on the net. Just click: mailto:sendnow@getresponse.com?subject=AD1

ARE YOU BUILDING YOUR CASTLE IN A SWAMP?! Announcing the simple new business model from Rexall, one of America's most trusted companies! Finally, Credibility Meets Turnkey E-business! Build Your business to last a LIFETIME! Amazing CLICK and GO income! Visit: http://launchnow.cjb.net OR mailto:dreambiz@infogeneratorpro.com?subject=eamn

THIS IS AN ABSOLUTELY TREMENDOUS OPPORTUNITY!! We are looking for people that want to work from their home offering our products and services. This is a Full Turnkey Internet Business where you don't need any experience. We'll train you and you'll receive the best commissions on the net. Just click: mailto:harrington-ent-@aweber.com?subject=guerrilla

FREE Money is as easy as setting up your own free internet money making machine! If you think making money is hard, come see what you've been missing! http://mymoneymachine.com/owner/BritWorldwide

*** Ever Thought About Freelancing or Telecommuting? *** Wondering how to find writing, web site design & work at home jobs? TELEWORK CONNECTION shows you jobs that can be performed remotely, gives you FREE resume distribution to telework-friendly employers, and has a FREE e-zine with the latest news, articles, events, and opportunities for today's knowledge worker. For details, visit http://telework-connection.com/welcome-teleworkers.htm

Traffic Builders ^^^^^^^^^^^^^

Build traffic with your own FREE Classified Advertising Site absolutely FREE by simply requesting it at <http://www.websitings.com/classads/sites/netcheck.htm> FREE--Autoresponders, as many as you wish --Your Own Personal Guestbook. Give your web site tremendous visibility!

Business Opportunities ^^^^^^^^^^^^^^^^^^

There's a company called RadioFreeCash.com (www.radiofreecash.com) that is paying you to listen to the radio on your computer... and not only do they pay you, but they also pay you for the referrals who you bring to their community. This could mean serious cash for you, especially if you get in early. Just go to their website and sign up! Oh, and please use this link with my referral number so I get credit for having referred you... it's http://www.radiofreecash.com/home.asp?ref=NetChecks

Mouse potatoes... REJOICE!. Earn 50 cents an hour for your time online and 5 cents an hour when the people you refer are browsing. Sign up for FREE and earn money! Numbers seem small? Imagine what they'll be with 1,000 in your downline. Go now to http://www.alladvantage.com/refhome.asp?refid=AOW-039 and use referral ID# AOW-039

Good news! Take advantage of your preferred subscriber status with a rate of 50% off the regular rate of $10 per issue for YOUR best 5 line ad (65 characters max per line). As loyal subscribers, you can still place ads here at half-price or $5 per issue. For a limited time. If you have more than 5 lines, just add $5 ($2.50 for subscribers) per extra 65 character line per week.

First, e-mail your ad copy to... mailto:webmaster@netcheckspayroll.com If you're paying by check, print out a copy and mail the print-out, with check or money order to: NetChecks, 42263 50th St West, Suite 614, Quartz Hill, CA 93536. If you prefer to use a credit card, go to <http://netcheckspayroll.com/bcwadrates.html> to order your ad space on a secure server. If you have any questions, please call (805) 722-2286.

Or, why not sponsor an issue of BCW or request a private mailing. See <http://netcheckspayroll.com/bcwadrates.html> for details.

FREE EZINE AFFILIATE Get Paid for referring Subscribers to our Free Ezine. For More Details mailto:eamn@sendfree.com

CALLING ALL ONLINE PUBLISHERS! Here is one more FREE avenue to bring readers to your e-zine or newsletter. Use the snowball effect to find more OPT IN subscribers. This co-operative venture means a win-win situation for everyone! Get free details on this free service: <http://www.time4profit.com/newsletters/> or <mailto:ezinelist@autobots.net>

Clickbank gives you FREE merchant account access by essentially "renting" their account to you to use. This is a perfect solution for someone just getting started and is not sure whether their sales volume will cover the costs of a merchant account. If you don't sell anything, there is no charge. <http://hop.clickbank.net/hop.cgi?netchecks>

Recommended Reading ^^^^^^^^^^^^^^^^^^

"Insider Internet Marketing" We have our original copy right next to our computer! So take 30 seconds and learn what makes the difference between the "Internet success stories" and the "Obscure web marketers". A genuine insider tells all! <http://www.bizweb2000.com/d3643.htm> Get your copy TODAY!

"Cherish your visions and your dreams as they are the children of your soul; the blueprints of your ultimate accomplishments."

- Napoleon Hill

Questions to Ponder

What are my dearest dreams?

Do I cherish my visions and dreams?

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

How You can use MAGIC Words to EXPLODE your PROFITS

by Chuck Crawley

Are you using MAGIC words in your Online Marketing Campaigns?

What, magic words? You say.

Well, let's examine how this can work for you.

Webster defines Magic as...

"the use of various techniques, as spells, charms, etc., that presumably assure human control of supernatural powers. any extraordinary or mystical influence, charm or power."

Man, that says it all!

If you are to succeed Online you MUST be able to "assure human control" in your ads, webpage content and sales letters.

Effective marketing in any arena has to take control of your target audience in order to pull in the sales. After all, that's the name of the game. Although you will not be *casting* spells, you must take control of your audience's attention.

The Internet, on the other hand is the new marketing media where the power of the written word is *King*. The spells and charms that you cast must be in the form of POWERFUL words and phrases. The magic is in the words that you use and how you use them.

"What's in this for me?"

This is the question that you must always answer in your advertising content. Satisfy this question up-front and you'll on your way to stardom (that's money in bank). Accomplish this task by using the MAGIC words to *link* audience into your ads, webpage content and sales letters.

So what are these magic words anyway?

Actually it's really two magic words.

"YOU" and "YOURS"

You are the most important person involved in this article. The word "you" is why I am writing this article. Use it in your headlines, ad copy, webpage content and sales letters. Using these magic words will help you to get your audience *involved* in your marketing materials. These magic words really *speak* to the inner being of your audience and put them at ease.

As simple as this may seem, these Magic words are often omitted from much of the marketing materials that I see *flowing* around the Net.

A couple of days ago I was browsing though the AOL classifieds and you wouldn't believe what I discovered! Of the first 100 ads that I scanned, only 23 contained the Magic words in the headlines. That's only 23%!

Did I see your ad in that listing?

Have you checked your headlines lately?

Here's a few examples of the ad headlines that I saw in the AOL classifieds and how I would use the *MAGIC* words to improve them.

As Listed:

Cash in on E-commerce Now!

Could be:

How YOU can Cash in on E-Commerce Now!

======================================

As Listed:

How to find U-N-C-L-A-I-M-E-D $$$.

Could be

How You can find U-N-C-L-A-I-M-E-D $$$

======================================

As Listed:

Make money giving away FREE stuff!

Could be

You can Make money giving away FREE stuff!

=======================================

Man, I wish I had the time to test the results of these changes!

So if you're wondering why your ad headlines, ad copy, webpage content or sales letters are not working, then just maybe you're not "making use of the various techniques that presumably assure human control".

Use the MAGIC words often in your marketing materials and..

YOU

Can drive your response rates though the roof!

======================================================

This article was written by Chuck Crawley. The Webmaster of the "KILLER ADS SITE" and Editor of the ADS T hat P ull L ike C razy Newsletter. http://unionez.net/adsezine/ADSTPLC.html?Magic ** Get More Ad Writing Tips Today ** "Come Learn How YOU can create Ads That Pull Like Crazy!"

This e-zine is emailed only to those who have requested it. If you do not wish to receive future issues, please see the unsubscribe instructions below. Also understand that we do not make available our subscriber list to other companies. We value each subscriber's privacy.

If you have any questions or comments regarding this newsletter or the content, please email Laura Raushel at mailto:webmaster@netcheckspayroll.com

To unsubscribe to Business Consultant Weekly send any email to mailto:unsubscribe@netcheckspayroll.com

To subscribe to Business Consultant Weekly send any email to mailto:subscribe@netcheckspayroll.com

If you would like to see past issues of Business Consultant Weekly, go to http://netcheckspayroll.com/newsletter.html

(c) Copyright 1998 NetChecks Payroll & Bookkeeping.