In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: What Sells on The Internet? by Wanda Loskot

3) CLASSIFIEDS

4) FREE Resources

5) POWERQUOTE

6) MANAGEMENT MINUTE: Remembrances Count by Don Monteith

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

by jl scott, ph.d., Director, IAPO

Q. How do you know where to advertise? Lets say I decided that I wanted to do ezine advertising and my targeted market is for people who are into affiliate programs, how do I know which ezine to go through, which ones actually have as many subscribers as they say, which ones to trust will not just take my money and not post the ad and such? (Carol)

A. This is a good question - and not easy to answer. First of all, it's important to use ezines that you are familiar with and that have good reputations. It seems that everything online is taking a chance since it's so easy not to tell the truth regarding numbers of subscribers, etc.

If you use ezines that are sent out through services such as OneList or Topica you can be sure that the number of subscribers is correct. These list servers will also have a small section which will tell you about the content of the ezine itself. That helps a bit.

That's not to say that ezines who don't use these services are not honest. I don't use them myself. And using an ezine sent out through the services is still no guarantee that your ad will actually be run.

Most of the online ezine directories will give you a description of the material run in the different ezines. Your best bet is to subscribe to the ones you feel will work for you. Read them for several issues until you get a "feel" for their integrity. Then place your ads in the ones you feel most secure in using.

Publishers should also provide you with an address - and phone number - if they are taking your money for advertising. In fact, I believe that needs to be in the ezine itself.

The word, "ezine" means electronic magazine. How many off-line magazines or news publications have you ever seen that don't publish full contact information? In my opinion, any online publisher who is charging for ads has the same responsibility to be available to advertisers.

* To submit questions to "Pro-motion" mailto:Questions@IAPOnline.org

jl scott, ph.d., Author Copyright © 2000, All Rights Reserved

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dr. jl scott is the Director of the International Association for Professionalism Online (IAPO) http://www.IAPOnline.org - and also the publisher of MONDAY MEMO! - the ezine dedicated to upgrading Professionalism on the Web. For your FREE subscription: http://www.MondayMemo.org/ezine.htm

-> What Sells on The Internet? <-

by Wanda Loskot

People ask me that question all the time. Often they are just curious, but quite often they ask because they want to figure out how they could also embark on a successful internet marketing journey.

Usually they are surprised when I answer. Because the truth is that EVERY product and service sells, and everything *can* do very well on the Internet. Airline tickets, books, diamonds, wedding services, horses, stock options, steel, consulting, dating services, medical equipment, grocery, steel, art, even bull semen (yes, I *am* serious :-)

However, "what sells?" is not the most important question to ask. Because it is not the product that determines whether or not you will be successful as a small business owner.

So what is the question you should ask? "Who can I sell TO?"

I promised to share more impressions from the Billion Dollar Internet Summit in LA - that awesome gathering organized in January by Jay Abraham and the Netrageous team (participants paid $5,000 per person to be there)

Here is another highlight, this time from the encounter with Corey Rudl. In case you don't know him, consider this: his website gets over 2 million visitors, does 5.2 million dollars in sales per year and he personally makes hundreds of thousands of dollars from his online businesses... all from his one small office. You can visit Corey's famous site here http://www.marketingtips.com/t.cgi/5369

He has a simple, 4-step formula for Internet success - it goes like this:

1. Find a large, easy targetable market. 2. Find a product or service that market wants. 3. Have a great sales process 4. Back end, back end, back end

See? It is not the product. It's the market first, THEN the product second.

Don't look for a product to sell or for the *thing* you can produce easily and inexpensively. Look first for a *market* and then for a product people in that market want.

Corey said even more during that presentation: "If you have a product and no easy to reach market for it - dump it! Dump it and get over it!"

Wow! Brief and powerful. So many people get stuck with the product or service that is too difficult to launch. Don't get attached to you own ideas!

Now, of course, some products are simply better equipped than others to be sold automatically in large quantities. Software for example - because of the instant availability - and any other kind of information product. But instant portability is not the most important factor in building your successful Internet based business.

You might come up with a revolutionary product or service, easy to order, easy to ship, and with a worldwide market needs.... Sounds great, but if you can't reach a high number of potential buyers with your marketing message easily and inexpensively, you are doomed to fail.

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Wanda Loskot is professional business coach - check her intensive internet course (a combination of interactive telephone classes, printed manual, email support, field trips, and more). And make sure you register to WIN FREE course ($345 value) at http://internetsuccesscoach.com

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"Treat people as if they were what they ought to be, and you help them to become what they are capable of being."

- Johann Wolfgang von Goethe

Questions to Ponder

How do I generally treat people?

Who could I help, simply by treating them differently?

How does this thought impact how I might treat my customers, employees, friends, and family today?

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

Remembrances Count

Written by Don Monteith. email - donmonteith@ezine-traffic.com =============================================

How do you feel when someone remembers your birthday? Your Anniversary? It could even be a first month card from your girlfriend or boyfriend. We've been dating for 30 days! Wow!

Maybe just a close friend sends you a special card on a special day. You may JUST be a customer!

What's it feel like? - Bad? - No big deal? - Who cares? Why bother?

I doubt it! Most of us get a nice warm feeling down in the gut. Someone remembered my birthday, that's really nice! Make a call. Thanks for thinking about me. Is this your kind of reaction?

All of us want to be appreciated. Liked, respected, noticed.

------------------------------- "Your Customer Is No Different" -------------------------------

There's an invisible tattoo right across your chest. It clearly states "MAKE ME FEEL IMPORTANT"

You can't see it, you just know it's there. Everyone has it. You are no exception. All of us like recognition, for simply being. Even the downtrodden deserve our respect and concern.

You lift another person's spirits and YOU get a lift, too. Hopefully, you are an UP person. It's a matter of choice.

Get up in the morning.....

You have two choices. First, are you happy.....thank God for a new day! Second, you can choose to be Unhappy and NOT thank God for anything. First choice is better......for YOU and ME!

There is an old saying . . "Everyday above ground is a good day!" Just think of all the positive ways that you can spend it or waste it. You and I have the freedom to choose how we use our time. Yes, all 24 hours of it.

Sleep it away? Eat too much? Need to be on a diet? Work too much?

Not enough time for the family? Touch the lives of others in a positive way ... family and friends......customers........look for new opportunities every day.

You may recall my suggestion in an earlier Ezine that you build a PROFILE on every customer. I know that you have done exactly as recommended. Some folks go beyond the business realm and include personal friends. Those to be remembered in special ways.

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ACTION TIP: Send a birthday card; anniversary card; thank you card. ANY card. Whenever you have the opportunity. Be a STAND-OUT among your peers. Most will never take the time. They don't know the dates to remember. Your CUSTOMERS and friends will like you BETTER because you remembered. He / She just can't help it!

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About your author:

$100 Million in sales taught me these money-making strategies. Now I want to share my Action Tips with YOU! Success secrets revealed. Miss the potholes. Ride the fast track to steady profits. Find out why friends give poor advice, which customers you want, and which you can afford to lose. Get Action Tips for Entrepreneurs Newsletter http://www.actiontips.com

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