Welcome to Business Consultant Weekly
Vol. 3 Issue # 20 May 15, 2000
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This edition of Business Consultant Weekly is sponsored by:
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In this issue:
1) Tip of the Week
2) FEATURE ARTICLE: How to Find Out What Your Web Surfer Prospects Want by Rafael Aguilo
3) CLASSIFIEDS
Traffic Builders
Business Opportunities
4) FREE Resources
Recommended Reading
5) POWERQUOTE
6) MOTIVATIONAL MESSAGE: Am I Normal? by Jackie Ulmer
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If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html
"Tip of the Week"
Today's motivational writer challenges us to move beyond the "norm" to find our own destiny in business and life. Here are a few ideas to get you started:
How To Start An Online Business That You'll ENJOY
Written by Larry Dotson & Stuart Maynard Contact email - mailto:stuart@ezine-traffic.com =================================================
When starting a venture on the Internet, many people go looking for the perfect 'money making' opportunity.
Let me give you a little bit of advice. Starting an online business shouldn't just revolve around the income generating side of it, as this article will prove.
There are numerous ways to create income with your web site. You should consider making a living doing something you love or enjoy, then you won't mind the long hours and late nights you'll spend making the business successful. And believe me, those late nights can be very hectic if you're not working for enjoyment!
Idea # 1:
Your web site could be related to a favorite hobby like collecting rare coins. You could sell a booklet about collecting rare coins, and include tips and information you've learned over the years.
Idea # 2:
You might enjoy playing golf in your spare time. You could create a web site directory or search engine that includes links to thousands of web sites about golf. You could generate income by selling ad space on your web site to golf related businesses.
Idea # 3:
You may have a skill or an education in business management. You could charge other businesses to consult them on management issues via email from your web site. You could add on a second income stream by joining business related affiliate programs.
Idea # 4:
Your web site could be related to a favorite pastime like bird watching. You could create an e-zine about bird watching and sell subscriptions to it from your web site. Another option would be to give it away for free and sell advertising space in your e-zine.
Idea # 5:
You might enjoy cooking and creating new recipes. You could create a web site that lists cooking tips and recipes. Publish part of your recipes on a private web site and charge people money to get access to them.
The bottom line....
Don't just start a business with your web site to earn money alone. You'll have a better chance of earning a lot more money doing something you enjoy. You want to wake up in the morning being excited and enthusiastic about working on your business.
As I always say, "Motivation breeds success", and the only way you'll be completely motivated is if you choose to work in a business that you'll completely enjoy.
Until next time,
Stuart Maynard is a professional Internet marketer who devotes his time to showing people like YOU how to profit more than ever before with his AMAZING steps to success. Get free EXCITING information and a FREE jam-packed newsletter only at the URL of: http://www.thefuturebusiness.com
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FEATURE ARTICLE
"How to Find Out What Your Web Surfer Prospects Want" (Your Internet "Intelli-Marketing" Tool Kit)
by Rafael Aguilo Copyright(c)2000
Who wouldn't love to have a crystal ball to see the future? Can you imagine an easier life as an Internet Marketer if you knew before hand what your prospects are looking for?
Instead of "pushing" pages, and see what "sticks", you'd concentrate your efforts on developing Webpages they WANT to READ! Webpages containing information RELEVANT to what they're LOOKING for!
Wouldn't sales be easier this way?
You BET!
Here's a set of free tools that will help you do just that.
Here's Your Own Internet "Intelli-Marketing" Tool Kit.
Just like the NSA (National Security Agency), I gather "Intelligence" to help me give visitors to my Website what they ARE LOOKING FOR! I use a set of FREE tools I call My Internet "Intelli-Marketing" Kit.
I use it with great results; and so can you!
But first, lets suppose you ALREADY have a product you want sell. How do you use these tools to help you?
Let me show you how easy it is!
One of the most popular search words is: FREE. Using the "tools", you'll be able to find out all the search term combinations that use the word FREE.
Example:
Free Help Free Internet Access Free Pictures Free Information
Got the picture?
When you find a combination of search terms that could apply to your particular product, create an Information Web Page using these terms as a basis.
For example:
You want to sell a product that helps people stop smoking.
Instead of pushing the product (like the majority of people would do) you can create a FREE Report(information) Page that gives people VALUABLE FREE Information about the life threatening risks of smoking, and How To Stop.
Some additional Keywords you'd look for would be: cancer, lungs, nicotine, addiction, health, and so forth.
This free information page would then help bring targeted prospects to your product's sales page.
Here's an online example:
http://www.learninternetmarketing.com/howquit.htm
Now...Time to Build Your "Kit".
Software:
"Keyword Live" is a great, easy to use program that opens up a whole new way of looking at online keyword activity.
Since it is 'Live', you have an opportunity to look at searches not in just the scope of what people do on average over the last week, but what they do on Mondays, or what they do during business hours, or what they do at 7pm at night.
Keyword Live is available free at: http://www.analogx.com/
Via EMail:
You can subscribe to Free EMail Keyword Reports. They furnish you with a report on the most used keywords and search terms. Both are FREE.
WordsSpot 200 http://www.wordspot.com/
and
Weekly top 500 Wordtracker keyword report http://www.wordtracker.com/
Live Online Search Displays:
1. Metaspy. Gives Filtered or Unfiltered search queries. Refreshed every 15 seconds. http://www.metaspy.com/
2. Weekly Search Engine Keyword Statistics For Web and Internet Marketing. http://www.mall-net.com/se_report/
3. Magellan Search Voyeur. Displays a sample of recent searches. Page automatically refreshes every 15 seconds. http://voyeur.mckinley.com/cgi-bin/voyeur.cgi
4. Ask Jeeves Peek Through The Keyhole. Shows 20 recent search requests, updated every 30 seconds. http://www.askjeeves.com/docs/peek/
5. searchUK Spy. Displays 10 recent, non-filtered, searches from this UK search engine. The page is automatically refreshed every 20 seconds. http://www.searchuk.com/spy/
6. GoTo.com Inventory Search http://www.goto.com/d/about/advertisers/othertools.jhtml Click on the "Search Term Suggestion List". Enter the term you want to search, and you'll get how many searches were done using that term and other terms that include it, in the past month.
Now that you have your "Kit"; let's:
Find Out What Your Competition's Up To.
To find out which questions show up for a particular term or search phrase I use:
AskJeeves: http://www.askjeeves.com
It shows the "plain english" questions people use to make their searches, and the WEBPAGES relevant to these questions. For you, this can be like "money in the bank"!
Why?
Because what you do is design an Information Page that ANSWERS those particular questions that relate to YOUR product!
Example of an Answer Page:(Use The Complete URL)
http://www.learninternetmarketing.com/ where-can-i-learn-how-to-make-money-online.htm
How do I know if this works?
Check out what comes up at http://www.altavista.com for these search terms:
1. internet marketing ebooks 2. internet marketing course 3. internet marketing courses 4. free internet marketing 5. make money online 6. how do i make money online 7. how do i learn internet marketing (check who comes up when you click on the FIRST "Learn Internet Marketing" link)
Once you get used to having the "Intelli-Marketing" Kit working for you; you'll never want to be without it again!
Don't waste your time SPAMMING the Search Engines with garbage. Just Find Out What Your Web Surfer Prospects Want and...Give it to them!
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Rafael Aguilo helps the "Average Joe or Jane" Make Money Online with tools you get online FREE! His Free E-Book: The Idiot-Proof Way To Make Money Online shows you how! Download your Free Copy Today! http://www.learninternetmarketing.com/idiot.htm
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CLASSIFIEDS
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Traffic Builders ^^^^^^^^^^^^^
The search engines aren't the only place you want to get listed. In fact, to get into the top 30 on the engines is just about impossible. Not to mention the top 10! Millions are competing for those top 30 spots. The No#1 place you should concentrate on is the FFA! Thousands upon thousands of people are hand-posting the FFA's everyday- therefore seeing your ad! If you are one who doesn't think of this as a good marketing tool- how much traffic are you getting? Want more? Then don't leave out this marketing tool! This network will instantly post you to 32,400! http://www.smallbizffa.net/ffa.pl?25690
PLACE YOUR AD ON OVER 8.5 MILLION WEB PAGES!! Start Now! http://hop.clickbank.net/hop.cgi?nchecks/ccross
Business Opportunities ^^^^^^^^^^^^^^^^^^
HELP OTHERS SUCCEED, YOU WIN TOO! In the Zig Ziglar Network, when you help enough other people get what they want, you will get what you want too. For more info, contact A Founding Associate at turnerforziglar@worldnet.att.net?subject=bcw/ziginfo
Mouse potatoes... REJOICE!. Earn 50 cents an hour for your time online and 5 cents an hour when the people you refer are browsing. Sign up for FREE and earn money! Numbers seem small? Imagine what they'll be with 1,000 in your downline. Go now to http://www.alladvantage.com/refhome.asp?refid=AOW-039 and use referral ID# AOW-039
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FREE Resources
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Recommended Reading ^^^^^^^^^^^^^^^^^^
"Insider Internet Marketing" We have our original copy right next to our computer! So take 30 seconds and learn what makes the difference between the "Internet success stories" and the "Obscure web marketers". A genuine insider tells all! <http://www.bizweb2000.com/d3643.htm> Get your copy TODAY!
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POWERQUOTE
"All that is necessary to break the spell of inertia and frustration is this: Act as if it were impossible to fail. That is the talisman, the formula, the command of right about face which turns us from failure to success."
- Dorthea Brande, author
Questions to Ponder
In what part of my life can I apply this advice today?
Have I ever "acted as if it were impossible" to fail in the past? What was the result?
Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.
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MOTIVATIONAL MESSAGE
Am I Normal? by Jackie Ulmer
It's 3:00AM and instead of sleeping, I'm trying to figure out how to get listed near the top of the search engines. Am I normal?
Am I normal? I pondered that question this morning while I quickly checked email one last time before shuffling the kids in the car and off to school.
Am I normal? It crossed my mind again while racing back toward my home office as I watched a group of moms head to the bagel shop for coffee and a chat.
Am I normal? This afternoon, as my neighbors talked intensely about the latest episode of ER, my mind kept wandering back to my web site, and I wondered if that was normal.
My mother tells me I should quit thinking about business so much and just enjoy my children, which I do, but I still wonder, am I normal?
Am I normal? My friends look at me as if they've seen an alien when I tell them that I'm never going back to my corporate marketing career. I'm building an Internet empire from my home, would they like one too?
Now, don't get me wrong. I love life and live it to the fullest, with lots of playtime. But, ambition and the challenge of "building the perfect beast" push me relentlessly sometimes. I figure you can relate if you are reading this article. You are looking to create something bigger than yourself, too!
But, it's a crazy world we live in. A world where people have learned to stifle their dreams, their desires, their creativity. We are taught to "settle" for what we are dealt in life. All too often, when we try to move beyond that, those closest to us try to hold us back, save us from ourselves.
"Consider yourself lucky for what you have."
"It's a good job and the benefits are great."
"The average American family has thousands of dollars in credit card debt."
"It's too risky."
I don't know how you feel, but I want to LIVE my dreams, have my heart's desires and allow my creativity to blossom. I want to be my own boss, work in my pj's if I choose, take a four hour lunch to go shopping and fire myself when I'm not measuring up. (Of course, I'm eligible for rehire tomorrow!)
Normal SHOULD be waking up when your body is rested, not when the alarm clock rings. Normal SHOULD be taking a vacation when it fits your family's schedule, not when your seniority allows. It SHOULD be having a parent at home when a child comes home from school.
To me, normal ISN'T sitting in rush hour traffic twice a day. It ISN'T working fifty weeks in exchange for two weeks off a year, or five days on for two days off a week. It ISN'T wearing my name and picture attached to my clothing.
Everyone must determine their own definition of what "normal" is and isn't. For those of us who have decided to step outside the box, take control of our lives and build our own business, normal is anything BUT normal!
Life is full of risks, it's true. But, everything great that has EVER happened has done so with some degree of risk. I don't want to get to the end and WISH I had taken just a few risks.
I'm urging you to take some risks with me! Step up to the plate! Decide what it is you want out of your life and your business and GO FOR IT! FORGET ABOUT NORMAL! Create your own "normal!"
We are at the very beginning of the new millennium! The Internet is overflowing with possibilities, as it breaks all growth records ever set by anything, and it is just not NORMAL!
As I lay in bed, building my empire (business) on my laptop, I realize just how much I love my other-than-normal life. I wouldn't trade it for anything! The clock says 10:07 PM. Ahhh, lunch break!
--- ABOUT THE AUTHOR Jackie Ulmer, a veteran Home Business Owner, has coached thousands of representatives on home business success. Her free newsletter, StreetSmartWealth.com Home Business News is available through email at streetsmartwealth-subscribe@onelist.com She can be reached through her web site at http://www.streetsmartwealth.com/
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