In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: 10 Proven Tips for Boosting Ad Response by Marty Foley

3) CLASSIFIEDS

4) FREE Resources

5) POWERQUOTE

6) MARKETING MINUTE: Killer Copy - What is it and how you can MASTER the Art! by Chuck Crawley

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

Both of today's writers have some great tips for us on writing effective ad and sales letter copy. And just to make sure we're all experts by the end of this issue, here are a few more ideas:

10 Tips For Writing A Profit Producing Ad! by Larry Dotson

1. You can get ad copy ideas by studying similar product's advertising material. Collect their sales letters, classified ads, web ads, e-mail ads, etc.

2. Know exactly what you want your ad copy to accomplish. It could be to qualify prospects, make sales, generate leads, attract web traffic, etc.

3. Make a complete list of your product's benefits and features. Begin your ad with the most important benefit either in your headline or first sentence.

4. Make your ad benefits as specific as possible. Include exact numbers, percentages, times, colors, smells, sounds, descriptive adjectives, etc.

5. List all the ways your product is different from your competition's. Include all the differences in your ad copy that are better than their product.

6. Use graphics, pictures and drawings of people actually using your product to solve their problem. Include a picture that also shows the results.

7. Make a list of your target audience. Write down what reasons would attract them to purchase your product. Include those reasons in your ad copy.

8. Include any proven facts in your ad copy. They could be customer surveys, scientific tests, product reviews, etc.

9. Tell your audience what kind of support they'll get after they buy. It could be free consulting, tech support, free servicing, etc.

10. Ask people at the end of your copy why they decided not to buy. This will give you new ideas on how to produce a more profitable ad copy. ---- 40,000 FREE eBooks And Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business

10 Proven Tips for Boosting Ad Response

Copyright 2000, Marty Foley

Your ad copy can mean the difference between profitable and unprofitable results from your marketing efforts. There are many ways to boost ad response. Here are ten tips to help you achieve that goal...

-- Ad Copy Tip #1:

Your headline is very crucial. Yes, headlines can even affect response to your web pages. Many copywriters spend more time on headlines than they do on all other elements of an ad combined.

The purpose of a headline is to catch your targeted prospect's eye and motivate them to continue reading the rest of the ad (or other type of marketing communication). If the headline doesn't do its job, the ad will most likely fail.

-- Ad Copy Tip #2:

Instead of trying to appeal to anyone and everyone with your headlines, they should be targeted toward the prime interests of your best prospects. There is little point in drawing the attention of those who have no interest in your offer.

-- Ad Copy Tip #3:

Since people tend to delay action, ad response can be improved by making special limited-time offers that encourage them to act NOW. (For the sake of honesty and credibility, use a real deadline.)

-- Ad Copy Tip #4:

Your ads should include a clear "call to action," which encourages your prospects to take ACTION toward buying your product or service. Yes, make it unmistakably clear exactly what the next step prospects should take in order to benefit from your product/service: place an order, request more information, or whatever the next step in the sales process may be.

-- Ad Copy Tip #5:

For maximum response you should constantly test and refine your ads in order to determine which approaches work best. Once you have a proven "control" ad, you should continue testing in order to increase response even further.

To test various elements of your web marketing efforts, check out my new tool that now lets you do scientifically accurate split run testing on the world wide web: http://ProfitInfo.com/catalog/v4.htm

-- Ad Copy Tip #6:

Build and use a "swipe file." This shady-sounding term refers to a file or collection of winning ad copy that others have used successfully. No, I'm not advocating that you plagiarize the work of other copywriters. What I'm suggesting is that you creatively adapt the winning elements of other proven ads to your own situation. Sure beats trying to reinvent the wheel from scratch.

Better yet, Yanik Silver has developed a collection of winning, ready-made sales letters you can use as your own swipe file. Check it out at: http://profitinfo.com/success/isl.htm

-- Ad Copy Tip #7:

Real testimonials in ad copy can be effective at helping prospects overcome sales resistance. Testimonials are more believable when the full name, city, state, and - if possible - contact information, are used in ad copy. (Ask permission before publishing someone's testimonial.)

-- Ad Copy Tip #8:

Ads that look like ads draw less readership than those that look like editorial material. Think of ways you can take advantage of this in your marketing campaigns, in order to increase response. For example, can you make them more informative, while doing an effective selling job?

-- Ad Copy Tip #9:

When writing ad copy, keep it simple. Break up long paragraphs and sentences into smaller ones and include only one main thought per sentence. Streamline by cutting out unneeded words.

-- Ad Copy Tip #10:

Use enough ad copy in your sales letters to fully describe your product or service. Some have the impression that people won't read long sales letters. Real prospects *will* read long sales letters, as long as they find interest in them. But they will not read long BORING sales letters.

---

Article by Marty Foley. His highly-rated book, Internet Marketing Goldmine, reveals powerful Internet success strategies and is available at (http://ProfitInfo.com/resources/1291/index.htm). Check out his directory of only *proven* money-making affiliate programs at: (http://AffiliateProfitInfo.com/).

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Killer Copy - What is it and how you can MASTER the Art!

(c) 2000 Chuck Crawley

Killer copy is a phrase that you probably see in the Internet Marketing arena quite often.

What exactly is Killer Copy?

First, the word Killer is misleading. Killer as defined by the Webster's Desk Dictionary goes something like this... "to cause to be destroyed, to defeat or veto, to cause to cease operating".

Not exactly what you want to do with your ads and Web Page content. So, let's redefine what Killer Copy is all about.

We'll use the words "Persuasive" and "Irresistible". Persuasive means "to cause (a person) to do something by appealing to reason or understanding". Irresistible means "incapable of being resisted, extremely tempting or enticing".

Now, Killer Copy is content that will cause a person to do something by appealing to reason and understanding. Creating content that a person is incapable of resisting. That's what I call Killer Copy!

Persuasive Copy should be the MAJOR goal in your quest to make money on the Internet. Creating a Persuasive Ad leading to a Persuasive Web Page or Sales letter will literally make you rich overnight.

Just imagine an Ad that draws hundreds of responses every time that it is placed in front of your target audience. The responses from this ad then leads to a Web Page or Sales Letter that produces sales like a cash generator.

The reality of this scenario is really not that far fetched!

So how can you create Persuasive Copy for your product or service?

The first step to creating Persuasive Copy is to KNOW your product or service. Take the time to really study your product or service. Extract the benefits of your product or service that makes it incapable of being resisted. What is it about your product or service that is extremely tempting or enticing?

If you can't find these benefits in the product or service that you are presently promoting, then drop it and find one that does. Don't waste your time on a product or service that does not meet the qualification for Persuasive Copy.

Why not CREATE your OWN product or service? You can create the Ultimate product that would contain all of the benefits of the Persuasive Copy definition. An Info product or a service that you are already familiar with or have some degree of expertise. With your OWN product you are in control. Sculpture it to fit the attributes of Persuasive Copy.

Here's a tip on how you can learn how to write Persuasive Copy. Business Opportunity magazines are good sources of Persuasive Copy materials. Seek them out and read them several times a week. Reading persuasive copy will train your mind to write irresistible copy. To reinforce this action you should also copy the material out in your own handwriting. Sounds like hard work but the rewards can be overwhelming. Set aside a little time each week to teach your mind how to write Persuasive Copy.

Killer Copy or Persuasive Copy, you decide. Start now to dedicate a majority of your Internet marketing time to learning how to create this Ultimate weapon. Now that you know what it's all about use this information to create copy that NO ONE can resist.

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Chuck is editor of the ADSTPLC Newsletter and Webmaster of the KILLER ADS SITE. Writing Persuasive Copy is a art that you can easily possess with the right learning tools. Here are a few powerful writing tools that will get your there. http://unionez.net/adsezine/Killertools.html?Art

If you have any questions or comments regarding this newsletter or the content, please email Laura Raushel at mailto:webmaster@netcheckspayroll.com

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