In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Tracking Your Success by Bryan Marye

3) CLASSIFIEDS

4) FREE Resources

5) POWERQUOTE

6) MOTIVATIONAL MESSAGE: This Year Can be the Greatest of Your Life by William N Hodges

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

Today's motivational message focuses on letting go of past disappointments and hurts, deciding upon a new course, then developing and working a plan to get there. If an outline would help you get started, go to http://www.motivator.com/entrance.cfm?Dealer_ID=10336 for a FREE 30-day trial version of Motivator Pro, an easy to use goal setting program.

Tracking Your Success

by Bryan Marye, I_M_R http://www.imr-central.com

For most of us involved with web building or e-commerce, hit counting is old news. We all have our hit counters so we have an idea what traffic is like at our site on a day to day basis. Some even go as far as to note times and chart responses to promotions. But as our on-line world evolves, so must we.

A new breed of free counters and trackers are making a big splash and for good reason. These counters offer an expanded variety of tracking and counting features that some of your older counters may not. If you look on our front page at http://www.imr-central.com , you can see that we use Aaddzz.com ( at http://www.aaddzz.com/) for our tracking purposes. While Aaddzz is just one of many, they do offer very extensive counting and tracking statistics, and it's all free. Included in the features are hourly, daily, weekly and monthly counting, browser identification (do most of our visitors use Netscape or I.E.?), time zone statistics, geographical identification and more. Webstat.com is another company offering similar free services as is Hitbox.com.

Another way to track your visitors is through your advertising. We always recommend targeted advertising, and certain types allow you to track who is visiting you, and more importantly, why. For example, GoTo.com sells keywords to websites, also known as keyword sponsorship. The idea here is that when people run a keyword search (i.e. flowers), you pay "x" amount for your flower site to come up in that search. With your GoTo account management center, you can see exactly which keywords are bringing in the most visitors and conversely, which aren't. Of course, this is useful in choosing your keywords at GoTo, but also helpful on a larger scale. These words may provide insight as to what really brings people to your site, therefore helping you narrow your focus to enhancing what is working and either improving or eliminating what isn't.

Another often overlooked method of tracking is visitor communication. There are a variety of ways to achieve this goal. One effective method is by the installation of visitor-feedback scripts at your site. You can find a variety of free resources of this kind. ( For starters, check The Javascript Source at: http://javascript.internet.com/ ) Also, don't forget that visitor feedback is not just important as people surf your page, but when they use it as well. For example, if you sell a product, a simple feedback form at the end of the checkout process can provide insight as to the effectiveness of your checkout system. (i.e. Is it confusing? Is it a detriment to the purchase?)

Finally, good old fashioned e-mail can be a great tracking tool as well. When someone corresponds with you through your site or business, take the time to ask them a very quick question. For example, from time to time when we welcome a new subscriber to our e-zine, we often write a personal thank you back, and just ask them how they found out about us. Sometimes we'll even ask what feature about our e-zine was of interest to them. Of course, you can't abuse this practice as you could end up annoying visitors/clients.... not good. But if you are brief and genuine with people, my experience is that they are usually more than willing to help and often even like getting involved. People generally like to have their opinions heard, especially if they think it may make a difference... and in a properly run business, it will.

Tracking is more than numbers and geography. It is about knowing your current user-base and using those facts and figures to grow and expand that base . As webspace and e-commerce competition intensifies, in-depth tracking is another handy tool you may want to consider to keep yourself ahead of the pack.

Bryan Marye Internet Marketing Resource

Bryan Marye is the publisher of the I_M_R Resourceletter. If you would like to receive articles like this every week from Bryan and other writers, subscribe for free today: mailto:subscribe@imr-central.com or..for this and other great promotion tools, visit our home page: http://www.imr-central.com

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"You can tell whether a man is clever by his answers. You can tell whether a man is wise by his questions."

- Naguib Mahfouz

Questions to Ponder

What do my questions say about me?

Do I focus more energy on answers or questions?

Why?

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

This Year Can be the Greatest of Your Life

Copyright 1998 William N Hodges, used by permission

This new year can be the best year of your life-depending upon what you choose to do with it. It is a clean slate upon which you will write your own destiny. What will you write on the slate? Will you write of the excitement that you feel? Will you write of all the plans that you have made? Will you draw on it a map so you will know the direction that you are planning to take? What will your slate contain?

Above all else you must be sure the slate is clean. We must erase all the negativity, hatred, anger, and fear that we have generated over the past years. Whether you are Christian or not take these words from "The Lord's Prayer" to be your guide: "Forgive us our trespasses as we forgive those who trespass against us." Do take this thought and make it the rule you live by rather than just words. Start the new year, not only forgiving in your heart those who have hurt you in the past, but, more importantly, erase from your mind the sting of those hurts. Once you are able to do this, you will find you are free to move on. You free yourself to develop and maintain more positive relationships.

Now, lay down the old baggage that you are carrying-those thoughts of insecurity and insufficiency. There is no doubt that you are a good and worthwhile person. Do not hesitate to write that on the chalkboard of your mind. Fill your board so full of positive thoughts about yourself that even if someone tried to write negative thoughts on it, there would be no room. Start this year acting and believing that you are "somebody." When the Reverend Jesse Jackson and I both spoke at a high school in Detroit, I saw the tremendous effect he had on those young people, many of whom have a poor self image. He had them repeat over and over the simple phrase, "I am somebody." Maybe you'll find it valuable to start out the year by looking in the mirror and proclaiming to yourself, "I am somebody!" You are, you know!

Draw a map on your board, not a map to Chicago, London, Hong Kong or Sidney, but rather a map to the future. Plan where you are going. Choose a destination and determine the way? stations that you will pass along the way. Most importantly, be sure that the destination is worth the trip. Don't choose to conquer the Alps if you don't enjoy scrambling up steep slopes, wading through cold mountain streams, and hanging by a rope, totally dependent upon the other members of your team. In other words, if the journey is not fun, the destination will be found lacking. Life can be fun if you plan the trip right.

A new year-a clean slate. It can be the greatest year of your life depending upon what you determine to write. Start with "I am special, I am unique, I am great," and move UP from there. It's your choice. What will you write?

Bill Hodges is nationally recognized speaker, trainer, and columnist. If you enjoyed this article, you will enjoy his book Within Your Reach which contains 60 such articles on positive thinking available either in print or a three cassette audio tape. If ordering from your local bookstore, .reference ISBN #0-9622717-0-5, or you may order directly by sending your check for $4.95 USCurrency plus ($1.30 USA $3.00 Other)for the printed book or $20.00 plus ($3.00 USA $6.00 other) for shipping to Hodges Seminars International, PO Box 89033, Tampa, FL 33689-0400.

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