In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Brand Recognition by Bob Osgoodby

3) CLASSIFIEDS Traffic Builders Business Opportunities

4) FREE Resources Recommended Reading

5) POWERQUOTE

6) MANAGEMENT MINUTE: Why Honesty Sells! by Ron Knowlton

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

Today's feature writer reminds us about the importance of "brand recognition" in the eyes of our customers. Here are a few more ideas for developing a quality customer base:

10 Proven Ways To Accelerate Your Profits! by Larry Dotson

1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.

2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.

3. Send greeting cards offline or online to customers on holidays. You'll get the chance to increase your orders by including your ad inside the card.

4. Market your products or services to your target audience. For example, don't try to sell a football in a cooking magazine.

5. Give people the option of buying other products or add-on products when they decide to buy your main product or service at the point of sale.

6. Think of new ways to attract people to buy your products or services. You could add on extra free bonuses, delivery options, payments options, etc.

7. Give other businesses the option of selling your product. It could be a simple joint venture deal or an affiliate/associate program.

8. Follow-up regularly with all your prospects and current customers. When people see your ad more than once they are more likely to buy.

9. Learn sales ideas from reading and studying other business' advertising and marketing material. It could be ads, brochures, tv ads, sales letters, etc.

10. Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or ebooks, etc.

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40,000 FREE eBooks And Web Books when you visit: http://www.ldpublishing.com As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter - visit his web site to subscribe and place a FREE Ad! http://adv-marketing.com/business

Internet Tip of the Week

by Bob Osgoodby

Brand Recognition

Most of your larger companies have recognized the value of brand recognition. McDonalds has their arches, Goodyear has its blimp and AOL has its distinctive pyramid.

While many people maintain that the Internet creates a level playing field with the larger companies, brand recognition is often overlooked. Larger companies do the majority of their advertising offline. Sure, they will reference their web sites in their ads, but are not completely dependent on web advertising.

Net based entrepreneurs must also create this brand recognition if they hope to succeed. This can be done in a number of ways.

Many people who have local businesses, can promote their web site with their web address on their letter head or business card, but these are not the people we're talking about here. To them, the web site is simply an offshoot of their existing "brick and mortar" business.

We're referring to people trying to compete on the national level. There are a number of companies that have done this. One example is the "Cookie Cutter". Their "dumb little ad" is their brand recognition. Anyone who has been around the web for awhile will immediately recognize their ads. But, this may be a case where the brand recognition can work against you. Many people adopt a "been there - seen that" attitude and immediately "click on by".

So what do you do to try to achieve your brand recognition? First - a consistency of ad copy will go a long way. It is a proven fact that it takes 5 to 7 exposures to an ad before someone may look further. If you change your ad copy every time you post it, people will not identify with your ad.

If you use the same ad in many different places, people will start to identify with it, and may ultimately take a further look. But that of course raises a dilemma. How do you know if you have a good ad that will draw, or one that needs to be changed?

Ladd Jones, the webmaster at Cashmall.net, who has been advertising on the web for a number of years, may have come up with the answer. What Ladd does is to place three different ads in a newsletter, that he knows has a good draw and is his proper target market, for the same product. He then tracks the "hits" he gets with each ad. If one is not drawing, he changes that one. When he gets one that is outdrawing all the others on a consistent basis, he then puts on an advertising "blitz" with that one.

His "brand recognition" is his copy. People will begin to identify with his ad, and after seeing it a number of times, and in different places, will usually investigate further.

After identifying a "killer ad", the smart merchant then carries that same theme through to their web site. Again, consistency is the key here.

While you may not have your arches, or own a blimp, your brand recognition is no less important than it is to the "big guys". Unquestionably, it is one of the more important thing you should try to attain.

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Bob publishes the free weekly "Your Business" Newsletter Visit his Web Site at http://adv-marketing.com/business to subscribe, and place a Free Ad for your business. As a bonus, get 1239 FREE Internet Business E-Books from Larry Dotson, when you visit http://www.ldpublishing.com

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"Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all."

- Dale Carnegie, author

Questions to Ponder

Do I keep trying?

How does persistence relate to my life?

Have I ever succeeded in something after there seemed to be no hope?

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

Why Honesty Sells!

by Ron Knowlton

It's human nature to trust, to believe.

Little children come into this world trusting and believing. It's when someone is dishonest that they start to disbelieve and to distrust.

And adults really aren't that much different when you stop to think about it.

When you are told one thing and discover something else to be the truth - what happens?

A caution sign and warning lights flash in your head.

You realize that anything you hear next must now be filtered and proven.

Why? Because you don't want to be fooled again!

Then you start to look around. You wonder if others are being truthful and honest with you.

When you find someone who is honest and truthful, something sticks.

You soon come back for more. You begin to value the relationship.

But going back to the example of the little child - why does the little child trust her parents?

Because they usually tell the truth.

And if parents don't tell the truth, then what happens?

The child starts to look for others in her life who are telling the truth and who she can trust.

Is it really any different in business?

At first we trust because we want to believe.

But once we discover dishonesty - then we begin to filter and disbelieve. We begin to look elsewhere for the truth.

If people trust you, if they believe you, if they know you are honestly there to help them, they will buy from you!

There is no great secret to this.

They will value your word. They will look to you for advice.

And not only that, but they will reward you openly for it with their sincere praise!

And then you may win the greatest prize of all in business.

They will tell everybody about you!

Their friends, business associates, their family members, their neighbors.

And these people will believe in you too!

Can you see the magic in this?

Your honesty, your truthfulness will build your business.

Your lack of honesty will break you!

Honesty sells! Believe it! ----------

Ron Knowlton is a former journalist and the founding editor at <http://www.soaringprofits.com/> Subscribe to "Articles To Boost Your Success Online!" Like a free weekly internetÝmarketing course by email! <mailto:subscribe@soaringprofits.com>

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