In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Free Publicity: The Ultimate Traffic Boost! by Steve Gibbs

3) CLASSIFIEDS Traffic Builders Business Opportunities

4) FREE Resources Recommended Reading

5) POWERQUOTE

6) MARKETING MINUTE: Get Movin' and Start Advertising! by Debbie Solomon

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

Today's marketing writer reminds us that no product or service sells itself. It takes consistent and persistent advertising. Here are some important tips from Bruce McCullough for getting the most out of those precious ad dollars:

Key it! by Bruce McCullough

Being in the ezine biz for a while now I have learned quite a bit. One of the things I have learned is that most of the advertisers I receive ads from whether they are paid, free or swapped are not keyed.

What do I mean by keyed?

You know, the ads that have something like this; ?subject=XXXX added to the end of the email address or URL.

There have been a few articles written about this too but for some reason folks just won't use it.

I was one of those folks until recently when I did a co-op ad with a friend. He was the one that wrote the ad and he included a key so we would know when someone was responding to that ad and we would be able to respond quickly.

Don't get me wrong, I have known about this for quite a while but for some reason just didn't believe how important it was. All it took was a couple of responses to that one ad and I was sold. Now I don't put out an ad with out keying it.

For example, let's say the the name of an ezine I am placing an ad in is Marketers Paradise. The key I would use might be MP. I would add that to the end of the email address to the product or service like this; mailto:me@emailadress.com?subject=MP

What happens in the response is this. When the prospect clicks on the email address and sends me an email. I receive the email with "MP" in the subject line . The "MP" tells me which ezine that ad was placed in.

This not only lets me know where the email came from but also,

1) how many responses I have gotten

2) where the response came from

3) if I am getting the responses I am looking for and so on.

Pretty simple , huh?

Give it a try. See what it can do for you.

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Article by Bruce McCullough,aka, Buruse of Buruse on the Web. http://www.buruseontheweb.com. For the latest information on internet marketing and work at home programs plus information you won't find anywhere else subscribe to Buruse on the Webzine. mailto:BuruseontheWebzine-subscribe@topica.com

Free Publicity: The Ultimate Traffic Boost!

by Steve Gibbs

With thousands of websites being born every day online, competition grows fierce, and getting traffic becomes much harder to accomplish. However, there is a powerful promotion tool I would like to share with you that not many online business people use. It's free publicity.

Harnessing it's power can easily get you and your business in front of thousands of potential customers and can create an avalanche of traffic for your site. Today I'm going to teach you how to blast your website into the media, using free publicity in four simple steps.

1. The very first part of starting a publicity campaign is to clearly define the medium or media your target market readily uses. This includes determining which television shows, radio shows, and newspapers your target market uses, as it relates to your website's content.

An example: An online mountain bike store would submit press releases to mountain biking magazines, and mountain biking television shows

2. Once you have chosen your target media, you are going to need to decide a topic, angle, or news that will be the focus of your press release. The main purpose of your release must be news! If you submit an advertisement or sales letter you will destroy your chances of being published! Here are some ideas you can use for a press release:

- Launch of something new: products and services, web site, newsletter, e-book, teleclass - Forming a new joint venture or partnership - Events: celebrity chats, fundraisers, contests or sweepstakes - New facility openings or personnel changes - Getting or receiving major contracts or grants - Receiving awards or special honors - Releasing findings of a special report, survey or poll

3. You're third step is to write the actual press release. The press release should be brief and clearly state the news about your business. It's goal is to entice the editor to contact you for further information on your release, so they can write an article on you, or put you on TV. A press release is not too complex, but here's the basic format on how to put one together:

- For immediate release - Contact Info - Headline - Dateline - Strong leading paragraph - Text in inverted pyramid format: Who, What, When, Where, Why, and How about the news item - Concluding paragraph

I realize the above is quite brief, but I have put together a free e-book: "Free publicity and the net" which will show you exactly how to put together a proper press release. Download it right now by visiting: http://www.cashcreators.net/press.htm

4. Once you have put together a killer press release, you're very last step is to submit your press release to your target media! There are three different distribution methods: Fax, E-mail, and snail mail. Here are some tips on selecting the proper distribution method for your PR campaign:

E-mail - If your press release is for immediate release. However, when using e-mail keep your press release very brief and to the point to save the editor time.

Fax - Fax is a great method if you have a bulk amount of faxes to blast out to the media. If you choose to use fax, my personal advice is to use the "broadcasting" fax method after 5pm as it will save you some money.

Mail - If your press release is not under a time constraint for publishing you can use good old traditional snail mail, to get your news to the editor.

When used correctly, free publicity can give you the edge over your competitors in getting traffic and customers! It should be used whenever possible to get thousands of dollars worth of media exposure for free!

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Article by Steve Gibbs, of Cashcreators.net. Steve is the author of the winning course, Guerilla Press Release Tactics; which outlines new tactics on harnessing the power of free publicity and the net for extreme traffic and profits found at: http://www.cashcreators.net/press-release/

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"If I had to select one quality, one personal characteristic that I regard as being most highly correlated with success, whatever the field, I would pick the trait of persistence. Determination. The will to endure to the end, to get knocked down 70 times and get up off the floor saying, 'Here comes number 71!'"

- Richard M. Devos, businessman

Questions to Ponder

How persistent am I?

Do I make it to #71, or stop sometime before that?

What things do I believe in enough to be that persistent?

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

Get Movin' and Start Advertising!

by Debbie Solomon

OK, we are going to talk about serious advertising here. And I am just going to get to the point....There is absolutely NO product, service or opportunity of any sort that is going to sell itself. SORRY, but this one you will have to work at!

Now, let's get down to business!

We have all heard it before. Advertising is essential. No 'ifs, ands, or buts' about it. We have to get into some serious key factors in order to point out the importance of advertising. You have to draw attention. In order to draw attention, you need to entice your audience.

Here is HOW:

o Start with FREE OFFERS. Yeah, I know you hear this all the time. But, here is the enticing part. ADD urgency in these FREE Offers. Put a deadline on it so people will know that if they do not ACT NOW, they will lose out on it. People still love FREE offers!

o Offer different FREE offers at various times to keep people coming back. That is the name of the game.... To have people return to your site.

o If you can, put out a BIG News Update. Add a new special feature, or an enhanced version. Let people know you are constantly improving on your product or service.

o Offer a DATED AD. Let people know that they are getting something at a special price and they need to act with urgency. Put a date on it, such as "Offer Good until xxxx".

You can have deadlines on the FREE offers and your main product, at various times to keep the attention. So, always keep this factor in mind.

o Begin your ad with a "HOW TO". Statements like these get a good response, "How To Make a Fortune in 30 Days"

o Issue a COMMAND to "DO IT NOW". Such as: "Don't wait another minute. Make money today."

o Your ad HEADLINES must offer great benefits and these benefits must be immediate. It must create urgency, be specific and it must solve a problem for the customer or give them satisfaction.

o Begin your ad with BENEFITS and follow up with FEATURES of your product. "Save money and time today using our enhanced software with FREE bonus gifts."

Well, let's get movin' on some real advertising. Even though we all love FREE, don't let these FREE Classfieds and FFA's fool you. Sure you will get tons of ADs out there, but no one will seen them. SO...... Pull out your wallet and pay for some good advertising in some E-Zines. Folks can't buy from you if you don't let them know what you're selling or where you are!

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Author: Debbie Solomon Debbie is the Founder and originator of The Profit Zone: The source for FREE Marketing Tools. She is also the Creator of The HomeSource Arena, which is The Leading Source in Certified Home Employment, and owner of The Online Exchange Ezine, a Top Rated, world renowned Ezine. Please visit their site at: http://www.marketingtrendz.com mtrendz@cs.com

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