In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: 10 Website Essentials to Increase Your Sales by Shelley Lowery

3) CLASSIFIEDS Traffic Builders Business Opportunities

4) FREE Resources Recommended Reading

5) POWERQUOTE

6) MANAGEMENT MINUTE: Are You Expecting To Be Disappointed? by Malcolm Harvey

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

Today's feature writer gives us a well thought out strategy for increasing sales. Here is a unique idea for making the most from email contacts:

How to create Huge Profits from "Bounce Backs" by Rick MacLeod

First of all you may be asking what is a "Bounce Back". Well have you ever sent an AD to a classified site, posted to an advertising forum or sent an AD to a Safe Email list?

If the answer is yes, then you have definitely received a "Bounce Back" before. Most likely you have deleted it and profits with it.

A "Bounce Back" is the AD you receive in response to the AD you sent. Sort of like a SLAP IN THE FACE. They look something like this.

- - - - - - - " Hello, I saw your ad and it looks great so I will be looking into your site as soon as I can.

In the meantime, since I viewed your ad I'd like you to take a look at mine.

Please Click Here ( their URL ). " - - - - - - -

How many times have you seen this type of message? Now you tell me, how many of these have you deleted?

Well, starting now, the first step is to keep all these emails you every receive. These are going to make a huge difference in your contact list and ultimately in your wallet.

Absolutely Do Not reply again with your AD. This is extremely important. Hold onto those "Bounce Backs" and read Part II of this article.

Part II 3 Steps guaranteed to turn "Bounce Backs" into money To read Part II immediately send a blank email to mailto:ezinearticle2@sendfree.com or ezinearticle2@sendfree.com

Canadian Online Marketing Guru Rick MacLeod & the Core Club Internet Training Site. Email: rmacleod1@yahoo.com Website: http://www.geocities.com/rmacleod1/101.html The article above is exactly the type of successful training you'll receive from Core Club, learn more by visiting the URL above.

10 Website Essentials to Increase Your Sales

By Shelley Lowery

If you are a serious Internet Entrepreneur, your top priority must be your website. Your website is a direct reflection of you and your business. Creating a professional website designed to sell will take a great deal of time and effort, as there is much more to take into consideration than design. You must look at a much broader picture and specifically design your website to sell.

1) You must have a professional looking website. Your website is the most important sales tool you have. Your visitor's first impression will almost instantly determine whether or not you're going to make a sale. A professional website should be pleasing to the eyes, well organized, easy to navigate and load quickly.

2) You must specifically design your website to rank high in the Search Engines. This involves much more than just including META tags. Your KEYWORDS, TITLE, IMAGE ALT tags, Text and overall design, all play an important roll in determining how your website will rank. You can learn more by reading the Optimization tutorial at Web Source. http://www.web-source.net/webpage_optimizing.htm

3) You must use effective sales copy. Your words are the entire foundation of your business. Most business failures are the result of ineffective copy. Whether it is your website, sales letters or advertisements, your words play a major role in determining your success. When writing your website copy, use the following formula:

A -Attention - Use a powerful headline that demands attention I -Interest - Intrigue interest and create curiosity D -Detail - Provide details about your product or service A -Action - Call for action

4) Drive traffic to your site. In order to create a steady stream of traffic to your website, give your visitors a reason to visit and continue to visit in the future. You must provide your visitors with fresh content on a continual basis. Content comes in various forms, such as news, articles, tips, horoscopes, weather, etc. and is freely available on the Internet. Your content should blend in well with the focus of your website and be updated on a regular basis.

The following websites provide free articles for publication:

http://www.web-source.net/articles/ http://www.mega-success.com/ http://www.marketing-seek.com/ http://www.ideamarketers.com/ http://www.infobot.net/

Syndication services provide free content from a wide variety of sources. You simply place a small line of code within the HTML of your web page and each of the following services provide fresh content for you. The great thing about syndication services is that once you've placed the code, you don't have to worry about updating the content, as it is automatically updated.

Syndicator - Provides free syndicated articles and columns with photographs http://www.web-source.net/syndicator.htm

isyndicate - Provides free headlines for news, articles, comics, weather and more. http://www.isyndicate.com/

Moreover - Provides news headlines from over 1500 sources. http://www.moreover.com/

ScreamingMedia - Provides free headlines from various resources http://www.screamingmedia.com/

5) Provide free instruction. Your website is the storefront for your product or service. You must convince your visitors that they need the product or service you're offering. This can be accomplished by providing your visitors with free helpful advice and instruction in the form of an article, tutorial, free ebook or free autoresponder course.

6) Display your testimonials. You must gain your visitors trust. By displaying customer testimonials, you are boosting your potential customers confidence in you and your product or service. You can either create a web page to display all of your testimonials or use a script to rotate them on your main page. You can find a great random text script here: http://willmaster.com/master/merrygoround/

7) Let your visitors know who you are. Provide complete information in regard to your company including, address, phone number and email addresses to request information and support.

8) Tell your visitors about their privacy. Create a page on your website called, "Privacy Statement," and let your visitors know exactly what you do with the personal information you collect.

9) Provide a sample or trial of your product or service. For example, if you're offering a Search Engine optimization service, provide a free META tag analysis at your website. Not only will this increase your sales, but it will drive more traffic to you site as well.

10) Remove the risk. To further increase your sales, you must remove the risk by providing a guarantee. A guarantee will boost your potential customer's confidence in purchasing your products or services.

A professional website specifically designed to sell is one the most important factors in determining your success. Take your time and make sure you're looking at the complete picture before you begin. If you're not secure in your abilities to create your own website, rather than risk the potential success of your business, consider hiring a professional web designer. Your success depends on it.

About the Author:

Shelley Lowery is the Webmistress of Web-Source.net. Your Guide to Professional Web Site Design & Development. Display complete, professionally written articles & photographs on your website that automatically update each week, free. Join The Syndicator. http://www.web-source.net

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"A man can succeed at almost anything for which he has unlimited enthusiasm."

- Charles Schwab (1862-1939) U.S. manufacturer

Questions to Ponder

Do I have great enthusiasm for the things I spend the most time doing?

In what parts of my calendar am I denying or ignoring my enthusiasm? Why?

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

Are You Expecting To Be Disappointed?

By Malcolm Harvey

This might seem to be a daft statement. Who in their right mind would set out on any endeavour with such a question?

You'll be surprised!

How many times have you thought about or actually started doing something with a nagging doubt about your own ability to perform or a preconceived escape route already worked out?

Have you ever dismissed a 'great idea' you were enthusiastic about because you figured out that it could not work even before trying it out?

Sometimes we withdraw from the contest when we see the opposition pass us on the track despite the fact that we know that our idea or plan is at least as good as theirs or even better.

Why?

There are a number of reasons why we might have trouble achieving our dreams. The obvious ones include:

· Fear · Lack of confidence · Past experience · Low self esteem

However there is one aspect that we hear little about, that is our 'subconscious expectancy'.

It may be that whatever action we take or idea we think about is tarnished with a background thought: 'Don't build your hopes too high because you will properly fail anyway', or 'Brace yourself for disappointment', or 'I can't do that!' or any number of negative feelings.

Despite our own positive outward actions and willpower, it is the background 'chatter' that will control us in the long term.

These P.S's that we place on the end of every thought process, most times without realizing it, can have the effect of neutralising our enthusiasm, causing procrastination and eventually sabotaging the whole idea or effort.

How do we conquer this negative subconscious expectancy?

Everybody is different. We all have had different experiences in life and therefore we all need different answers. It is up to each one of us to examine our own motivations, reasons and desires in order to discover what, if anything, is holding us back.

· Take time for yourself

There's no point in carrying on regardless with your head in the sand. I have on many occasions said the right thing knowing secretly that my actions would properly be different, in other words avoiding facing up to reality out of fear or confusion.

It is so important to take time out to examine your real reasons for doing things and to uncover the real thoughts that could be holding you back. Its only when you face up to your true background thoughts, will you be able to overcome them.

· Examine your true motivations.

Don't be put off if you realise that you have limiting thoughts. Be glad that finally you are on track to real success.

In England we have a standing joke about the excuse for trains being late given by the railroad companies that 'there were leaves in the line'. How can a few small leaves slow down a powerful locomotive weighing several tons? The fact is that they do! Likewise a few small misplaced thoughts can bring your successtrain to a halt.

· Ask yourself the right questions

It's so important to ask those questions that you would rather not ask. These are the one's which you've been avoiding; the one's which might hurt a little. But unless you are totally honest with yourself, you will never get the true feeling of peaceful success.

· Be patient for the answers

It took a long time to create all the negatives; so it might take a while to release them. However, don't use this as an excuse for not continuing rapidly on your journey to success. It might just be that the next answer to a question is around the next corner.

· Write down everything

I've found that if I write down my thoughts and feelings, it gives clarity and a source of future reference when I stumble off the track a little.

· Ask others to help

It can be helpful to have some people you trust tell you what they feel might be holding you back or might be a hindrance to you. This can be a humbling experience and you might find yourself getting a little hurt when they reveal the things that you have been avoiding. But if you are strong enough and really want to uncover your barriers fast, this could be a useful route. However, be VERY CAREFUL whom you choose to help you. Only take the things that appear right to you and bin the rest.

· Take action

The journey to success is all about action, not necessarily giant leaps but a constant stream of putting one foot in front of the other. As you uncover negative thoughts, recognise them, acknowledge them, record them, and then move on.

· Eliminate fear

As you begin to face up to your limiting thoughts, your 'negative subconscious expectancy', you will find that fear will slowly melt away. You will become bolder, stronger and more self-assured.

· Remind yourself constantly

The secret to success is learning from your experiences, good and bad. So whenever you find yourself sliding, take time to remember and recall all the lessons learnt from those past experiences. You will be amazed just how far you have come.

******

Malcolm Harvey - Publisher 'The SuccessTrain'

Success is a journey not a destination. For FREE provisions and route maps go to: <a href="http://www.successtrain.com"> http://www.successtrain.com </a>

To subscribe to 'The SuccessTrain' send a blank email to: <a href="mailto:subscribe@successtrain.com?subject=subscribe"> mailto:subscribe@successtrain.com?subject=subscribe </a>

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