In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Maintaining Momentum by Joe Brennan

3) CLASSIFIEDS Traffic Builders Business Opportunities

4) FREE Resources Recommended Reading

5) POWERQUOTE

6) MANAGEMENT MINUTE: Do You Have What It Takes To Earn Big Money? by Anil K. Agrawal

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

This week's feature writer gives us some inspiring advice for promoting our businesses consistently with ads. Here are a few reminders for keeping track of those ads:

Tracking Your Ads

Tracking your ads is an effective way to gauge and measure the success of each ad. Tracking your ads is surprisingly simple, and yet some websites don't even know how to track their ads.

In this article, I am going to show you a simple, yet powerful, method to accurately track your ads. This method is also very versatile and it can be applied to text ads, button ads, and just about any other type of ad.

* First Step - Organizing Your Ads

In order to effectively keep track of how well your ads are doing, you first have to keep track of what ads you have. This can be accomplished in a variety of ways, from an elaborate computer database to a simple, low-tech spiral notebook.

In case you are wondering, I prefer the pen-and-paper approach to keeping track of my ads. It works just as good as a computer database, and it allows me to have my ads right there in front of me while I'm surfing a potential site for advertising on.

* Second Step - Coding Your Ads

The second step, assigning some sort of code to your ads, is the most crucial step in this whole process. You have to find a unique code to each ad, because this code will show up in your web logs whenever someone visits your site via the ad.

The actual code used to identify your ads is not that important, so feel free to use whatever code you want. Just be sure you have a unique code for each ad.

The method I like to use for coding my ads is to roll a six-sided die six times. This gives me a random, six digit number that I jot down in the left hand margin next to each ad.

* Third Step - Writing Your Ads

After you have assigned a code to each of your ads, it's time to write the HTML that will mark each ad in your web logs. I'll use a text ad as an example:

<a href="http://mywebresources.hypermart.net/?321145">My Web Resources</a> - Get the best in free resources for the webmaster here!

Notice the <a href=""> tag, namely the web address in double quotes. I added a "?" after the address, followed by the code for that ad. This is called a "query string", and it should show up in your web logs.

The query string in no way affects the way your page loads, but it does mark a unique entry in your log files. That is, it will if your stats program is set up to show hits to local documents.

And that is it for tracking your ads!

====

Want more great, free articles? Then visit http://mywebresources.hypermart.net/?tracking-article Get free articles, downloads, and other great resources!

Also, subscribe to our free newsletter, Web Resource Times. The Web Resource Times brings you only the best articles, scripts, downloads, and more great stuff straight to your inbox! To subscribe, send a blank email to mailto:webresourcetimes-subscribe@egroups.com

Maintaining Momentum

by Joe Brennan

In all my dealings and years of consulting with business owners I have seen one very critical mistake made by over 95% of them. The number one mistake I have come across is that business owners do not realize the importance of "Maintaining Momentum"!

This is the most important task of any business. "DO NOT STOP THE PROCESS"! What is the process for maintaining momentum?

"Maintaining Momentum" is actually a two step process.

Step One : Advertising for new leads or prospects. Step Two : Follow up with existing leads and prospects.

These two steps are critical for success. Simply because "Working your Leads" and keeping contact makes people believe in you, your product and gains trust. This is very important especially if you are offering your business products or services over the web. If your prospects are comfortable with you they are more likely to buy from you as opposed to your competitor.

Below are examples and tips to accomplishing the art of "Maintaining Momentum"!

Step One : Advertising for new leads or prospects. First you will need to set yourself an advertising budget. This budget will be what you follow with absolutely no exceptions if you wish to succeed. Let's say you have a budget of $100 per month for advertising. That means you have $25 per week to work with. DO NOT BLOW YOUR BUDGET IN THE FIRST WEEK! You must maintain consistency.

Example:

Wrong Way: You see a site that will give you a discount on advertising an extended amount of time. It looks good so you decide to spend the $105. NO GOOD! Why? You may have saved money and your ad may run for an extended amount of time, but what if the ad does not work or create any leads or sales. You have now expired your entire ad budget for the month. You have lost momentum and will now have to wait 3 week's to START OVER!

Wrong Way # 2: You have done your research and have decided on a place that you feel comfortable placing an ad. That ad is on a classified site where a 200 word ad costs $24.99 for 8 weeks. Two days later the ad is a hit and is bringing you 20 leads a day. A few sales and you're as happy as can be. You're now spending your time answering questions, loving life and you say to yourself "I'd better lay off my ads because I'm getting so many leads from this one". WRONG!

Eventually this ad will be moving it's way to the bottom of the list because new ads on that site will be going ahead of yours. The replies and leads will quickly become less and less each day. This is the biggest mistake because you will now have to place another ad and... you guessed it START ALL OVER AGAIN!

Correct Way To Maintain Momentum:

Use your budgeted amount each week, no exceptions! Place your ad for $19 to $30. If you are receiving many leads and answering their questions, great! You will want to keep the momentum by placing another ad somewhere else. You should do this 7 days from the date you placed your first ad for the month.

Remember not all your ads will work. Keep track of where and when you placed them, if they do not work than use your budgeted amount the next week to find a new place to test an ad. If the first and the second ad both work well you will have many more leads to work with. You will begin to learn how to convert these leads to sales.

I have only one comment on how to convert leads into sales....... HONESTY!!

By "Maintaining Momentum" as described above you will find you will have a continuous flow of leads or prospects to work with. Leads are very important and you must also "Maintain Momentum" with old leads as well as with new leads. Obviously the way to generate new leads is mentioned above.

"How can I Maintain Momentum with existing leads?"

This brings us to step number two.

Step Two : Follow up with existing leads and prospects.

Follow up, follow up, follow up! It boggles my mind when I speak to business owners and I ask them "How many Leads or Prospects are you currently working with"? "Do you have a data base of everyone who has asked about your business"? Most of the time when I ask these questions I get blank stares or squinted eyes. If you have ever been to Radio Shack you may remember that every time you are at the counter they will ask you your name, phone, address and zip code. They do this so they can follow up with you and notify you of the next big sale or event they are running. Most likely they will send you a flyer or postcard by postal mail. They do this because they realize that if you have been in their store or have purchased anything from them that you must enjoy or have a need for their products. They realize that you may have a need or want to purchase from them again.

You must spend money every day to attack prospects for your services and products and you must capture their contact information.

"How can we do this on the web"?

Personally following up with each person by hand each couple of days would be quite tedious and time consuming. The beauty of the web is that we can have computers do this for us. You can now have computers automatically follow up through email for you at any time you wish. You can concentrate on advertising and new leads and let an automated follow up system contact your existing prospects.

This type of follow up system is called "Autoresponders"!

What is an autoresponder? An autoresponder system that automatically sends a reply message to any email address that sends mail to it.

Why do you need autoresponders to follow up for you?

Experts have shown that it often takes a prospect 7 or more exposures of your ad or product before they purchase from you. With an Autoresponder Follow Up System your prospects will automatically receive your follow up marketing messages. This is possible and takes you absolutely no time after the initial setup. You see, the computer system will follow up for you the essential seven times. "Automatically"! This will make your sales skyrocket!

How much is just one extra sale worth to you every month? How much is double, triple, or even quadruple your normal sales averages worth to you and your company? Hundreds, maybe even thousands of dollars in extra profits.

Here is a summary of how it can work for you: Prospects request information via email from your ads or your site. The autoresponder will then automatically deliver your pre-written sales letter within seconds back to the prospects email box. Information is sent and their email address and is automatically added to your database (like at Radio Shack) saving you hours of endless data entry. You spend more time with other business tasks since the autoresponder system is doing all the follow up work for you.

Personalized follow up letters are automatically sent to each of your prospects at regular predetermined intervals. This will build credibility, trust and a qualified rapport with your prospects. Your personalized, effective, efficient follow up letters will convert prospects into customers for you... "Automatically"! You save time, save money, reduce tedious work, build customer loyalty, increase conversion ratios and make more money!

I have been around the web and have seen many systems that can provide you with such a service. By far one of the best systems I have seen is called "The Aweber Autoreply System"! the company is owned by a gentlemen named Tom Kulzer. I have spoken with him many times by phone, I have used his system and believe Tom to be a very honest and intelligent person to work with. I also have been in contact with dozens of other respectable online entrepreneurs who all have said the same thing. You can visit Tom's site to view more information at: http://www.aweber.com/?11056

If you are currently looking for a reputable on-line business to apply the above techniques to you can look at two that I highly recommend.

Online business 1: http://www.asrtotalwebservices.com/bizop.htm

Online business 2: http://www.interwebclassifieds.com/resellers.htm

By applying these two techniques and "Maintaining Momentum" you will be well on you way to a successful on-line business.

Thank You, Joe Brennan Internet Direct http://www.iypdirect.com

** Joe Brennan has been an Internet Pioneer and webmaster since 1995. It is estimated that millions of dollars a week from online sales are being made from his ideas and knowledge. Have questions about business, web designing, search engine ranking, how to turn your idea into reality or any general questions about how to effectively advertise your business? Well, talk to a professional LIVE by phone. Guaranteed results!! Go To: http://www.asrtotalwebservices.com/consulting.htm

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"In the long run, men hit only what they aim at. Therefore, they had better aim at something high."

- Henry David Thoreau, American Essayist & Poet

Questions to Ponder

What do my past results teach me about my aim in the past?

What am I aiming at now?

What would I see if I raised my aim?

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

YOU, the CEO of "You, Inc." Do You Have What It Takes To Earn Big Money?

by Anil K. Agrawal

Why are you in Internet-based business?

"Because my cyber-shop can globally reach 150 Million+ Internet users worldwide. Even a tiny fraction of that market can drive great profits for my business," a typical Internet entrepreneur would say.

But, how few of the Internet-based businesses really make money, is a different story!

"YOU, INC" SHALL BE A SUCCESS STORY! You manage your assets and aspirations, and create the business results you desire and deserve. Have you, the CEO of "YOU, Inc" asked yourself, "Do I have what it takes to EARN lots of money?"

"What does it really take?"

A simple success strategy -- (Y)EARNING, (L)EARNING and EARNING! That is, yearning for success, and constantly learning. When you expand your skills and talents, you tread on a solid ground, and your earnings inevitably SOAR!

You can access "business tactics - the know how" of several Internet business gurus, who have published the mechanics that work for them, advertising that drives traffic, killer sales letters that attract prospects, ideas for sites that sell, and so on.

Why can't everyone simply replicate their tactics, and duplicate their success? Despite the know how, why are so many businesses still floundering, and not earning much money?

SKILLS GAP -- THE OPPORTUNITY LOSS. Businesses suffer probably because SKILLS FOUNDATION is weak. Tactics (the know how) alone are not enough. Skills add substance to tactics. When you take action from a solid skills platform, you earn the results you yearn for, and faster. Millions of Internet entrepreneurs suffer huge opportunity loss due to SKILLS GAP.

SKILLS TRAINING. Skills development, in fact continuous training, is the elixir for success. "Learning For Life!" is the remedy to keep your skills in tune with your pursuit of business. Here is a recommended regimen:

<><><><><><><><><><><><><><><><><><><><><><><> INDICATION: Too many things to do, no time for family, critical tasks lagging behind, spinning wheels, not earning enough money.

PRESCRIPTION: Regular dose of "Learning For Life! - The Elixir of Success."

FOR WHOM: Neophytes and seasoned professionals.

FREQUENCY: As often as required; take small doses, digest and apply to task at hand.

RESULT: You will feel energized and prepared for action and challenges. You will save time, and experience positive impact on your motivation, performance, results, and earnings. You will achieve extra-ordinary results. <><><><><><><><><><><><><><><><><><><><><><><>

THE SKILL SET: Your skills foundation rests on four cornerstones - personal, computer, people, and business skills. To ensure all-round success, you must acquire an appropriate set of skills tailored to your vision and goals. Design a training curriculum that will provide you with:

<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<

1) personal power, with skills such as time management, stress management, presentation delivery, writing, communication, etc.

2) performance edge, with skills such as using the power of computer applications, programming, web design and development, etc.

3) power with people, with skills such as leadership, listening, coaching and counseling, relationship, etc.; and

4) business savvy, with skills such as selling and marketing, advertising & promotion, financial accounting, customer service, etc.

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

HOW TO ACQUIRE SKILLS? You could use traditional classroom training, or video and CD-based learning material, or books and magazines, and learn the hard way. Your best bet, however, is "E-LEARNING - Training over the Internet."

"E-LEARNING" - THE LATEST TREND!: You are in Internet- based business. You do communicate with the world via email, and probably do your banking and shopping on the internet, through a Web browser on your PC with a modem connected to the Internet. The same gear will work for "e-Learning", so you can easily incorporate personal, continuous training in your daily activity.

CAN YOU MAKE TIME FOR LEARNING? You have a busy life-style! TIME is your most precious resource. You can e-Learn around your time constraints, anytime, and anywhere, instantly apply the skill learned, and complete your critical tasks faster. You really become more productive, and save time that might be wasted if skills were lacking.

Your training is portable. It is with you wherever you are as long as you can connect to the Internet. Login, and voila, your "private training class" is open on your screen. With "e-Learning", you have the ultimate ease-of-use, flexibility and convenience.

Enter MULTIMEDIA! Most online courses use multimedia: text, graphics, audio and video, animation, and software simulation, making lessons inspiring and fun. The lessons also engage you in demos, interactive exercises and assessment tests to give you a satisfying learning experience.

The term "e-learning" reflects both the technology and the EXPERIENCE of learning in this new Digital Age.

"EXPERIENCE is an essential component of e-learning, for it is where the VALUE lies." -- Elliott Masie, The Masie Centre (Technology & learning think tank)

E-LEARNING AT WHAT COST? The cost structure varies. You typically pay a one-time fee for unlimited use of a set of courses for a period of time. Compared to classroom training, "e-Learning" takes roughly half the time, retention of material learned is four times, and cost is as low as 10%. This amounts to as much as 8000% greater cost-effectiveness. Plus, count the opportunity value of quick learning and immediate application of the skill learned.

WHERE DO YOU GO FROM HERE? Internet has portal sites for "e-Learning". The portal sites host course libraries, and deliver content across the Internet to learners worldwide. To find these sites, search on keywords like "e-Learning, online training, online computer training, Web-based training, self-paced learning, and online training and learning." Explore the sites, evaluate courses, play demos, and select the ones that suit your needs and learning style. Sign up, start e-Learning, and you will have begun your "Life Long Learning" journey towards success.

BOTTOM LINE: Once you incorporate "e-Learning" in your daily activity, your training gets integrated with work. If you sport a strong skills foundation, your productivity soars, you build and sustain better relationships, optimize your precious TIME resource, and inevitably increase your EARNING power. As you (Y)EARN and (L)EARN, you EARN big money.

You, the CEO of "YOU, Inc." will confidently claim: "I do have what it takes! I am aboard the "Learning For Life!" train, preparing myself to apply the business tactics. I am getting ready for business success and earning big money."

***********

Anil K. Agrawal (akagrawal@evisioninc.com), is a professional Trainer & President, eVision Inc. e-Learning portal site (URL: http://www.evisioninc.com/) Dedicated to "e-Learning4Success" for the Busy Professional! Expand your skills, and soar beyond your own limitsô! For report "Learning For Life!", Mailto:lfl@evisioninc.com?subject=LFL-EZ

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