In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: The Four Biggest Reasons why Businesses Fail... And How to Avoid Them Simply, Easily, And Without Fuss by Nancy Bornes

3) CLASSIFIEDS Traffic Builders Business Opportunities

4) FREE Resources Recommended Reading

5) POWERQUOTE

6) MARKETING MINUTE: Hardcore Sales Vs. The Relationship Part I: Sales, How Revolting! by "Wild Bill"

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

Today's feature writer points out some of the traps we can fall into when developing our online businesses before building the elements to a good business plan. She also stresses the importance of finding passion behind your purpose. Here's a unique idea for using that passion to promote your business:

Think Like a Pro! by Carlos Arenas

I have a great way to boost your exposure on the net. I'm going to start by saying what I found out:

You have to stop thinking and doing like an amateur and start thinking and doing like a pro.

I know this is an obvious concept and it sums it up in any profession, but it directly applies to internet marketing as a whole, since most internet marketers are amateurs.

I found out that creating a club or hosting an event does wonders for your online business. It is kind of like a disguise or a "camouflage." You pick something you are passionate about; some hobby or pastime or anything you think may make a difference in other peoples lives and you sponsor it like big corporations do. That's it, and best of all it's completely free.

Let's say you have a website with some affiliates you are promoting but nobody seems to be visiting it. You can sponsor something you are passionate about and promote that instead. You make a page of that subject (1 page only). For example: Pro-Napster Club (just an example) It also has to be something of concern or it wont work. You take this page and write some copy. Again you have to be passionate about this or you're going to need to do a lot of research. You then make a small button 88x31 pixels that says "I am Pro-Napster" and put it on that page with instructions on "how to put this button on your website." Note: the button should be attractive so people will like to have the button on their page. The code you supply for the button should have a URL back to that page.

Here comes the cool part. At the bottom of the page you put your link! See the beauty of this. Make the link small so it isn't obvious and doesn't make the page so full with images that they don't see the link. You can put something like "Pro-Napster Club is brought to you by: Your Company." You then place the button link on your page and begin a a mini ad campaign promoting the club. Next thing you know you'll have hundreds of websites with your button on it promoting your website without them even knowing it.

This is exactly what big corporations do. They have other vehicles to move their logo or product like sponsoring athletes, musicians, etc. This accompanied by other methods of marketing is very smart and highly effective.

I have used this technique to sponsor something I am passionate about. I started a club called Anti-Scam Group. I started this club because I hate internet scammers. The worst feeling of all is to feel used or to been had. If you feel like I do go to http://go.to/anti-scam_group

So you see, follow the motto:

You have to stop thinking and doing like an amateur and start thinking and doing like a pro. _____________________________________________

http://more.at/exclusive-reports Carlos Arenas is the editor of The FREEbie Letter and the webmaster at http://go.to/bigdownline

The Four Biggest Reasons why Businesses Fail... And How to Avoid Them Simply, Easily, And Without Fuss

by Nancy Bornes

Everyone's trying to make a buck - or two - on and off the Internet, these days. Yet, from the smallest home-based enterprise to multi-million dollar dotcom empires, businesses are failing, too, like never before.

How can you make sure that YOUR business doesn't end up in the scrap-heap, after all your hard work? The majority of businesses - including network marketing opportunities - fail because of four problems:

1) People have never been taught how to manage their business or their personal finances.

Most people would never even consider submitting their resume for the Chief Executive Officer (CEO) position of a company, yet they hire themselves as the CEO of their own business without a second thought! At the same time, we hear those stories of folks who, with minimal business background, make a killing in their first year in business. How did it happen?

In a word, training. Training means learning anything and everything you can about doing business, about marketing, about customer service, about number-crunching. And there is training available - on and offline, much of it free or very inexpensive. Those who are open to learning, and take advantage of as many training opportunities as they can, stand a much greater chance of succeeding.

2) People cannot effectively sell, recruit or train.

Many people fail in all types of businesses because they cannot effectively sell their product or services, and they are not effective at training their team.

The most obvious solution to this problem is to make sure, in the first place, that you are selling a product that you know and understand, and that you absolutely believe in. Then it will sell itself, with much less effort from you! So give careful thought to the opportunities that present themselves to you - do you believe in the product or service YOURSELF, enough that all you'll really need to do is hone your presentation of the facts?

3) People cannot survive five or six months of negative cash flow.

It is a known fact that most businesses -- including network marketing plans - take many months to begin to pay off. This creates a great deal of difficulty for most people, who really can't afford to wait that long.

So take the blinders off, and be discriminating when you are looking at business opportunities. Don't be afraid to look past the 'hype' and take a deep look at the real numbers - how hard will you have to work, and for how long, before the paycheques are worth more than the paper they're written on? And speaking of paycheques ...

4) People are driven by MONEY, when they really need to be driven by a MISSION.

We can move mountains when motivated by a real passion for things more noble than money. The passion to help others, for example, produces the energy and creativity of greatness. We've heard the expression, and it has repeatedly proven true in business - 'do what you love.' The money WILL inevitably follow very closely behind.

Find out what YOUR passion is. What MISSION will drive you to the greatest heights in business? Don't settle for anything less, and you WILL reap the rewards that are sure to be the result!

-------------------------------

Author Nancy Bornes is a successful entrepreneur through using the principles described in this article. Visit her website at http://www.retirequickly.com/3121

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"Sometimes you just have to take the leap and build your wings on the way down."

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Questions to Ponder

How often do I "take the leap?"

What, if anything, would change in my life if I took a leap of faith?

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

Hardcore Sales Vs. The Relationship Part I: Sales, How Revolting!

by "Wild Bill"

From the time I was old enough to grasp the concept of sales I knew I wanted to be involved. My dad was in sales, I wanted to be in sales. At the tender age of 17, I was still under the false impression that sales and marketing were the same thing. Eventually I went to school for a specialized degree in business/marketing, while working part-time selling home fire safety systems and found out a very distressing fact. I'm not a salesman. I enjoyed observing them in action but when it came right down to it, I found the act repulsive and still do today. I gave up on my dream of being another J. Paul Getty and discovered an even bigger love; "Computers". Big Mainframes, Cobol, Pascal, they were my true desire now. I was still fascinated by Sales and Marketing, but believed it was only a pipe dream, because I just didn't have what it takes to be a salesman. You see, even with a formal education, in the back of my mind I still believed sales and marketing were one and the same thing.

Eventually, I started doing programming on the side, but still had an extreme phobia about sales and selling people on my services. Then in 1991 I picked up a book on vacation called "Marketing Your Services". I rediscovered the fact that marketing and sales are not the same and I don't need to be a high-pressure salesman to market my talents. I found something called "relationship sales". Sales is sales, right? You have to convince the customer to buy what you have to sale. Wrong!

You know the high-pressure sale is hard on everyone involved. The "burnout" statistics are so high that only 5% of high-pressure sales people stay with it for life. But it's not only hard on the salesperson, it's hard on the customer too. Have you ever sat through a home vacuum cleaner demonstration? Most of these people are hardcore pros. They have to be to last even a year. I know, my father was one for most of my childhood, and he was good, I'll give him that. But, eventually even he burned out, and went into construction.

For the potential victim, and I say that with all sincerity, it's just like being lined up for the firing squad. You know it's coming and feel completely helpless to stop it. This is how I pictured marketing until I read the book. It's not like I didn't study the difference in school. I can't remember whether I just didn't believe it or I just didn't get it. No matter, it was what it was and I wanted no part of it anymore.

In 1997, I discovered the Internet. Some small part of me was still crying out for the dream. The "J. Paul Getty" dream. I saw an opportunity and I wanted to get in on it. With time constraints, two jobs and a family who demands my attention, I very slowly got into HTML, Perl and eventually Flash and SQL. But what good is it going to do me. I already had a great job that I wouldn't leave for another. So I decided I would set up a website and sell what I have learned. So I wrote attention getting headlines and hard selling copy. I figured Internet sales was a lot easier, because there was no face-to-face pressure. I could sell my services on my web page. Too bad it's not that easy. People are inquisitive, curious and skeptical. I found myself getting emails about this and that, getting telephone calls asking me why they should pick me. The problem was I couldn't back up my hardcore sales pitch in a more personal manner. I just couldn't figure it out, even with reading all about it. How can this be happening again? What is the answer? I went back and read that book that I had read years before, just one more time to refresh my memory. It clicked, "Relationship Sales".

Relationship Sales is actually a lot like "Personal Branding". But it gave me a new outlook on sales. Selling, in it's most basic sense is the one-on-one process of building a relationship between seller and prospect. The "good" sale comes after both parties involved discover that a relationship has been built. I figured it out. Selling and marketing are not one and the same, however they are a part of each other, meaning one cannot prosper without the other. They're quite synergistic you know, empowering each other to reach their final goal: The Sale.

I hope you can join me next week for Part II: Building A Relationship With Your Prospect

It's been a pleasure. Be sure and stop by <http://www.GreatDesignz.com> or <http://www.MakingProfit.com> and visit or feel free to write me <mailto:wildbill@greatdesignz.com> and let me know what you "Honestly" think about sales, marketing and of course my article!

Would You Like To Discover More About The Advantages Of Relationship Marketing and Personal Branding? Check out Rick Beneteau's NEW Book "Branding You and Breaking the Bank".

This Powerful new book puts YOU on the fast track to becoming an Internet Celebrity. Not only does Rick teach you step-by-step how he did it; he also asked many of the top Internet personalities to share their success secrets with you. If you're at all serious about achieving success on the Internet, you need to start Branding YOU and Breaking the Bank!

Do yourself a favor. Check It Out! <http://www.roibot.com/bybb.cgi?IM4069_iz>

I'll be e-Seeing you Soon "Wild Bill"

<http://www.MakingProfit.com> Home of the "InfoZone" Business and Marketing Article Archives!

<http://www.GreatDesignz.com> Web Design, Database Programming & Internet Consulting We can Help Your Business or Organization look and function better on the Internet! Our Motto is "If You're Not Happy, We're Not Done!" Isn't that the way it should be? Visit Us Today!

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