In this issue:

1) Tip of the Week

2) FEATURE ARTICLE: Time to get Real? by Jim Daniels

3) CLASSIFIEDS

4) FREE Resources

5) POWERQUOTE

6) MOTIVATIONAL MESSAGE: Are You Ready for a Change? By Dr. Kevin Polk

If you'd like to read previously ran tips and features, go to http://netcheckspayroll.com/newsletter.html

You probably all know today's feature writer, Jim Daniels, a very reknowned internet marketer who has several years' experience making his living online. For more on Jim Daniels see <http://www.bizweb2000.com/d3643.htm>. And it's possible you have seen this article before but if you can't exactly recall the content, read it again because it addresses a REALLY important new development in web marketing.

If after reading it and doing a little research you are able to implement this strategy, be sure to look for next week's feature on what important things you'll need to do once the traffic starts coming in.

Time to get Real?

by Jim Daniels

I've been watching a development on the web for some time now and it looks as though the trend is taking root. Basically, it is a new way to surf the web. And if you're marketing online, you need to know how it works.

Imagine a newbie coming online and looking for information on buying a new car. Having no idea what a search engine even is, the newbie types the name of a local car dealership, JimBob's Car Emporium, directly into their browser.

Next they get that familiar error message in their browser, right?

Wrong. Not any more.

If the newbie is surfing the web with Microsoft Internet Explorer 5, (IE is now on most computers) they may very well go right to that car dealers web site. That is, if the dealership was smart enough to visit "RealNames" and sign up for the "Internet Keyword" JimBob's Car Emporium.

That's right, "keywords" are no longer simply words that describe the content of your site. They are now something you can buy, thanks to a company by the name of Centraal and their RealNames service.

Centraal <http://www.centraal.com/> has created an "Internet Keyword web addressing and navigation service" that helps web surfers find sites faster. As an online business owner, you owe it to yourself to educate yourself on this now.

Why has it suddenly become important enough to mention?

Well, until fairly recently, RealNames technology worked as browser plug-in software. In my humble opinion, a bit clumsy for Joe web surfer. But their recent aggressive strategy of partnering with Microsoft and a growing number of major search engines has brought their technology to the forefront. And over two million people a day are already using it.

Here's how this new system works..

The RealNames Internet Keyword system is designed to get Web surfers where they want to go quickly and easily. As a web surfer, RealNames allows you to enter a company name, brand name or product directly into Microsoft Internet Explorer 5 or in a popular search engine (including the likes of AltaVista, GO Network, LookSmart and MSN) and find the associated web site.

How do you end up at the correct site? Simple. The owner of the web site pays RealNames $100 per year to "subscribe" to each and every Internet Keyword they desire. RealNames partners with the major players mentioned above to tie in registered Keywords to their subscribers' sites.

Now before you savvy business-folk start thinking of all the awesome keywords you can subscribe to, such as "small business", "software", and "business opportunities", you need to know one of the catches. For starters, you are NOT allowed to subscribe to generic Keywords, like the three I just mentioned.

You need a legitimate NAME of something YOU have a claim on. Something like your company name, a brand name or a product name. And they must be yours.

That's right, you can also forget about buying up "Capt. James T. Kirk" and routing the visitors to your new Star Trek site. That is, unless you ARE Jim Kirk.

Now perhaps you small business owners are thinking, "But nobody knows the name of my tiny company so they certainly wouldn't type it into their browser!"

That may be true, but if you have ANY brand name products or services, you'd be surprised how many people might enter the names directly into their browser. Heck, if just one or two per YEAR do this, you might cover the $100 per year fee for the Keyword.

And what if you are a relatively unknown small business with no real brand awareness?

Well, you may find it a bit more difficult to generate traffic through RealNames. That's NOT to say you can't take advantage of this new trend in web surfing.

Smart marketer Alan Gardyne of associateprograms.com suggests doing a bit of keyword stuffing when signing up for your RealName. In his own example, he added a popular search term right into one of his RealNames, to increase his chances of being found.

His "keyword stuffed" RealName: "AssociatePrograms.com - marketing advice"

To see how this method helps Alan, go to www.AltaVista.com and do a simple search for "marketing advice" (without the quotation marks).

The search results page reports the number of web pages found, and directly under that it says: marketing advice - click here for a list of Internet Keywords related to marketing advice. When you click on "marketing advice" you'll be taken to a page where AssociatePrograms.com is the ONLY site listed!

Now that's an effective use of $100 per year! Alan has earned a top ranking at a major search engine among millions of other sites listed. Can you do something similar with RealNames? Sure you can. It just takes some thinking and a little patience.

Here are some great places to find out more about RealNames and how they are becoming a major force in the online search arena...

- Network Solutions the domain assignment company is taking RealNames very seriously. To the tune of $4.2 million. http://news.cnet.com/news/0-1005-200-336234.html

- Users of many free hosting services can now get one free Realname, under the "My Realname" service from RealNames. http://www.wired.com/news/technology/0,1282,19142,00.html

- Alan's Gardyne explains his own experiences with RealNames: http://associateprograms.com/search/search-engine-rankings.shtml

- A listing of exactly where you'll find RealNames links on the major search engines that have partnered with RealNames: http://searchenginewatch.internet.com/facts/realnames.html

Don't hesitate, get your own RealName today.

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"Once you make a decision, the universe conspires to make it happen."

- Ralph Waldo Emerson

Questions to Ponder

What in my experience confirms this fact?

What decision faces me today?

What do I really want in my life? (What decision is required?)

Copyright the Discian Group from the Powerquotes ezine. See http://discian.com/powerquote.htm for more information.

Are You Ready for a Change? By Dr. Kevin Polk Copyright 2000. All rights reserved.

"Change" is a word we use a lot. We use it a lot because we do a lot of it. We even have a great saying for it, "The only thing that doesn't change is that things change." We are constantly bombarded with messages that we need to change. We are told to change how much we weigh, how much we eat, what we eat, how we interact with others, how we work, etc. You need only to pick up a magazine, look at TV or listen to the radio to be bombarded with messages about what you need to change.

The problem is that change is stressful. Being told to change is stressful as well. There is a good reason we get stressed when we are told to change. Where I am from we call it "being set in your ways." It's only natural. Being set in your ways is a lot like autopilot. That means you don't have to think much about what you're doing. If you had to think about every little thing you did each day, you would be exhausted in no time. So we tend to keep things the same to save energy. This tendency is useful until we really need to change.

A scientist named Dr. James O. Prochaska and his colleagues have studied the stages people go through as they change. They have found that there are five stages of change. Knowing what stage you are in can help you get out of a rut and make the changes you need to make. In my opinion it can also help you decide to pass up the changes you don't need to make. Think about it. If you made all the changes you are told to make each day, you would do nothing but change.

Here are the stages of change:

1. Pre-contemplation: This can mean that you are not thinking about that change you need to make. It can also mean you are thinking about changing, but not for six months or more. For example, you did not know you needed to lower your cholesterol level until you found it was too high. Maybe you are thinking about getting to work on lowering it...six months from now.

2. Contemplation: Now you are thinking about making the change within six months. For example, you know you need to lower that cholesterol. You're thinking about doing something about it soon, but that's all you're doing.

3. Preparation: Now you've thought about it and know you want to change. Now you are putting the pieces together to make the change within the next 30 days. You're close to action.

4. Action: Now you go on that diet, you start exercising, you take your medicine, whatever. You are spending time each day doing the change. You have been doing so for six months or less.

5. Maintenance: You have made the change and kept it up for more than six months. In terms of cholesterol, you lowered the cholesterol and have kept it low for more than six months.

Use these stages to help observe and analyze your self as you change, or if you are like a lot of us, as you don't change. So are there changes that you need to make but you are keeping them in pre-contemplation? Are you just thinking about doing something and not preparing? Maybe you keep preparing and don't take action. Maybe you take action and don't keep it up.

Whatever you do don't lose sleep over what stages of change you are in. Treat this as another tool you can use to help yourself feel better. You will probably want to use it when you are feeling stuck solving a problem. Then you can determine at which stage you're stuck. Maybe it will make it easier to get going. Maybe you will decide to stay where your are. There's some comfort in knowing where you are.

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Get Dr. Polk's FREE course in Creative Problem Solving at http://www.timedoctor.com/signup021.htm or send any message to mailto:timedoctor2@GetResponse.com?subject=REF025.

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